BAT Launches New Vuse 800 Disposable in Korea
Image: Korea Herald
BAT Rothmans, the Korean unit of BAT, debuted Vuse 800 in Korea, marking the first launch in Asia, according to The Korea Herald.
The battery-powered e-liquid cigarette product allows up to 800 puffs without charging. There are four flavor options available.
In the U.S., Vuse accounts for nearly half the market.
Vuse’s U.S. market share declined from 42.2 percent to 41.8 percent, compared with Juul declining from 26.1 percent to 26 percent.
In March of this year, Altria Group announced it had entered into an agreement to acquire Njoy Holdings for approximately $2.75 billion in cash.
Altria said it had multiple sources of funding for the deal, including cash from a $2.7 billion agreement with Philip Morris International last year for IQOS.
A day before the Njoy announcement, Altria Group announced it had exchanged its entire investment in Juul Labs for a non-exclusive, irrevocable global license to certain of Juul’s heated tobacco intellectual property.