High Light Vape Highlights Rogue Player Youth Issues
Credit: High Light Vape
The vape industry has always had an image problem. Rogue industry players have long been using cartoon characters and youth-friendly names that seemingly entice youth to use e-cigarettes.
This has led to regulatory agencies such as the U.S. Food and Drug Administration to use a heavy hand when enforcing the products.
Nothing highlights the issue more than an offering from High Light Vape, which is selling a vape pen disguised as a highlighter.
High Light Vape’s “Office 4” e-cigarette has vibrant neon colors and an angled tip, making it identical to a regular highlighter often used by youth in school and home settings.
The controversial product provides 4,000 puffs and comes in 20 different flavors, lending itself to being used in schools unnoticed by teachers.
In a statement to NewsNation, High Light Vape said the design is meant to be a “discreet solution” for people who wish to avoid “scrutiny from their peers” within “professional environments.”
“Emblazoned on our packaging is the prominent age restriction of 21 and older, a testament to our unwavering commitment to refraining from sales to minors,” the company added.