Innokin, a leading vape brand since 2011, has announced its strategic partnership with Bahrain Duty Free, a prestigious retailer in the Middle East.
The collaboration will see the introduction of Innokin’s popular INNOBAR vaping products to Bahrain Duty Free’s premium stores, catering to the increasing demand for e-cigarettes in the region, according to a press release.
The new partnership began with a pilot project launched in April 2023. Within two weeks, the entirety of the trial stock had sold out.
“Building on this remarkable success, the collaboration has now expanded to provide customers with greater access to Innokin’s award-winning vaping solutions,” the release states. “Innokin’s INNOBAR devices, in particular, have garnered significant interest for their exceptional performance and flavors which are tailored to suit the preferences of the Bahrain market.”
Currently INNOBAR 3500, 6000 and V7000 models are available at Bahrain Duty Free locations. A key element of the partnership has been the knowledge-sharing and training provided by Innokin’s experts to the management of Bahrain Duty Free.
“We are thrilled about our partnership with Bahrain Duty Free. This collaboration signifies not only our dedication to the growing Middle East market but also our commitment to fostering responsible practices in the industry,” said George Xia, co-founder of Innokin. “With our decade-plus experience and the shared values of both organizations, we are confident that this partnership will set new standards of excellence for vaping.”