HEXA Disposable Vapes Growing in European Market

The No. 1 vaping brand in Belgium is HEXA, according to media reports. The company recently presented a number of its products at the InterTabac 2023 trade show in September. The company highlighted both its pod and disposable vaping systems.

“Since securing the No.1 position in the Belgian market in both major categories of pod-system and disposable products, HEXA has been rapidly rolling out its products to the wider European market,” a press release states. “With the trend of disposable products gaining popularity in the European market, HEXA has created HEXA Go, which is now available in Belgium, Germany, the Netherlands and Estonia.

FEELM, a leader in closed vape system solutions, is the technology supplier of HEXA’s pod and disposable products. Its new disposable products quickly passed the EU TPD directive along with its launch. It is one of the reasons why the product has been able to seize the opportunity to promote rapidly in the European market, according to the release.

“In the U.S. market, FEELM’s parent company, SMOORE, has become the manufacturer that has helped the highest number of clients to [survive] the [U.S. Food and Drug Administration’s premarket tobacco product application (PMTA)] process, while in the European market, several FEELM customers, such as HEXA Go, have also quickly passed the TPD to complete their speedy rollout.”

As of now, HEXA Go has reached more than 50 percent share in the disposable segment in Belgium. The product is equipped with the FEELM Max 800+ disposable solution, which can increase the number of TPD-compliant disposable product puffs from the common 600 puffs to more than 800 puffs, for the first time in the industry, according to the release.

Since the FEELM Max solution adopts ceramic coil, it avoids the wastage of vaporized e-liquid, a common problem in traditional cotton coils. Previously, HEXA pod-system products used FEELM ceramic core solution, and with this differentiated technology HEXA quickly became the No.1 brand of pod-system vapes in Belgium.

HEXA’s pod vapes have captured a share of more than 70 percent of the category’s market. The success of HEXA’s pod-system products is a testament that FEELM is a differentiated technology with significant market competitiveness, according to the release.