BAT has called for “more stringent” regulations on vaping, including a licensing regime similar to alcohol and cigarettes.
The London-based e-cigarette and traditional tobacco manufacturer also wants a ban on flavors that “uniquely” target children.
The UK government is already considering new regulations amid concerns that many young people are vaping, according to the BBC.
It has promised legislation following a public consultation that is currently underway.
BAT is the third-largest seller of vapes in the UK, according to market research firm NielsenIQ.
It sells Rothmans and Lucky Strike cigarettes and is the most successful of the big western tobacco companies in the UK’s booming market for disposable vapes, thought to be worth at least £3 billion ($3.78 billion) a year.
BAT is calling for vape sellers to be licensed and for licenses to be taken away from firms caught selling to minors. You must be 18 to buy vapes in the UK legally.
The company also wants a ban on soft drinks and sweet or dessert flavors such as gummy bears or cotton candy, which it says appeal “uniquely” to the young.
BAT doesn’t sell these flavors, though they have been a factor in the success of market leader Elfbar, the number two, SKE, and other brands.