The New York Senate passed a bill last week that would ban the sale of vape products that resemble school supplies, children’s toys, or that use packaging and advertising with the intent of targeting children.
If enacted, violators of Senate Bill S7882 could face a civil penalty of up to $1,500 for a first violation and $2,500 for each subsequent violation, according to media reports.
Under the bill, businesses selling tobacco and related products would be prohibited from offering items that may include pictures, logos, symbols, mottos, selling messages or colors that specifically appeal to minors, as well as representations of cartoon, movie, or video game characters, toys, electronic devices and school supplies, including markers, highlighters, ballpoint pens and thumb drives.
The bipartisan legislation must still be approved by the Assembly and signed by the governor before going into effect. A companion version of the proposal sponsored by is pending in that chamber.