Bloom, Cresco Labs to Launch Products in Florida

Today, the Bloom brand announced a partnership with Cresco Labs to expand distribution across the state of Florida. Launching in November 2024, Bloom’s Surf all-in-one vape will be exclusively produced by Cresco Labs in Florida and available at all 33 Sunnyside dispensaries throughout the Sunshine State.

Florida is the seventh state in which Bloom products will be available to consumers. Bloom is currently available in California, Illinois, Michigan, New Mexico, and New York, with New Jersey and Virginia also slated for launch in Q3 and Q4, respectively.

“Cresco’s Sunnyside is hands-down the right retailer to bring Bloom to Florida. Bloom’s products were originally developed for medical markets, designed for patients who rely on cannabis as medicine with a focus on a consistent and accessible product experience,” said Casey Ly, co-founder and co-CEO of Bloom. “Sunnyside’s focus on product education, a welcoming shopping experience and convenient locations makes them the ideal partner. We look forward to introducing our top-selling classic strains at all 33 locations this fall.”

According to BDSA analytics, Bloom is one of the top five fastest-growing cannabis brands in the U.S. Founded in 2014 and celebrating ten years of business this year, Bloom is still focused on its core mission: to provide consumers with a vaping experience that replicates flower consumption, according to a press release.

“Our patients want high-quality cannabis products that are effective and easy to use, and Bloom’s innovative hardware design provides a precise, flavorful vaping experience that patients will love,” said Connie Woolsey, vice president of retail of Cresco Labs. “Sunnyside offers a wide variety of innovative and quality cannabis products in the Florida market and we are looking forward to expanding our line with Bloom products.”

Bloom will launch its Classic line products in its proprietary Surf device in .5g and 1g formats. Bloom’s Live line will launch later, in Q4 2024.