The Minnesota Attorney General’s Office is sending thousands of letters to smoke shop retailers warning them to cease selling deceptive vaping products.
Attorney General Keith Ellison states that some of the products are indistinguishable from everyday highlighters and other school supplies.
Ellison states that once the rules are known, retailers will be fined up to $25,000 per device sold for violating them.
State law prohibits tobacco products from being advertised to children; however, new products like “highlight” disguise themselves as everyday school supplies. And that makes it easier for students to smuggle devices into school, according to media reports.
Ellison stated that the objective is to encourage voluntary compliance, but he also emphasized that his office will take legal action against businesses that choose to violate the law.