New vapes with integrated music and gaming functionalities have provoked outrage in the Netherlands, according to Dutch News.
Sophie Cohen, a doctor specializing in children’s lung problems, described the deliberate combination of addictive things such as nicotine and gaming as “extremely twisted.”
“The awful thing is I am not surprised the industry has come up with something to make children even more addicted,” Cohen said. “That is their earnings model. The younger the brain, the more receptive it is to addiction.”
The NVWA, the Dutch product safety board, is aware of the “smart vapes.” The agency says children are likely getting hold of them abroad, but several kids told broadcaster NOS that the vapes are available “behind the counter” at shops in the country.
Vincent Karremans, junior health minister, called the vapes and their attractiveness to youth “scandalous” and said he’s working on a plan to tackle the illegal vape trade.