Gaïatrend, a leading vapor company in France, is expanding into the United States, where it will be launching its flagship brand, Alfaliquid.Industry veteran and executive Arnaud Dumas de Rauly will lead Gaïatrend USA’s development as president.
Currently commanding more than 50 percent of the e-liquid market in France, Alfaliquid’s early success in Europe can be attributed to the brand’s extensive variety of unique, quality e-liquid flavors and the company’s commitment to health and safety regulations for each stage of production.
Gaïatrend will initially be rolling out 15 flavors in the U.S. market across Alfaliquid’s three e-liquid collections, Heritage, Harvest and Reserve. Understanding the importance of transparency, particularly in an unregulated U.S. industry, Alfaliquid will also work to educate consumers about e-liquids and their ingredients as they have done successfully in France.
De Rauly is the former president of FIVAPE, a European vaping trade association. He currently serves as the organization’s Secretary General for International Relations and is also a board member of the Vapor Technology Association, currently serving as Treasurer.
De Rauly also plays an integral role in the development of industry standards as a founding member of the AFNOR (French Standards Body) technical committee on vaping and vapor products, current member of the CEN (European Standards Body), and current member of the ISO International Standards Organization. He frequently serves as a keynote speaker at international vaping shows across the globe.
“We are thrilled to announce Gaïatrend’s expansion to the U.S.,” says De Rauly. “With the advent of a real vaping culture across the globe, we see tremendous opportunity for Alfaliquid in the U.S. Alfaliquid has set the industry standard in Europe through quality and innovation, and we look forward to introducing our e-liquid products to adult consumers in the states. With our expansion to the U.S., we will also work to educate adult consumers about e-liquids and their ingredients, as well as the importance of health and safety standards.”
Alfaliquid e-liquids are manufactured by Gaïatrend in the French region of Lorraine.