VMR & National Tobacco bring V2 Pro vaporizers to retail

VMR Products will make its V2 Pro Series 3 open-system vaporizer available to retailers through its distribution partnership with National Tobacco Co. (NTC).

In April 2013, VMR announced a strategic partnership with NTC to deliver its popular V2 e-cigarette to the traditional retail market. V2 is now sold in more than 40,000 U.S. locations.

“After seeing such success with VMR’s V2 electronic cigarette, we are very excited to add V2 Pro to our product arsenal,” said Larry Wexler, CEO of NTC. “This will allow retailers to more deeply penetrate the growing vaporizer customer base. It is a very significant opportunity and we are thrilled to be at the forefront, bringing these devices in-store.”

V2 Pro is designed for the emerging large-scale vapor device category. The V2 Pro Series 3 features the ability to vaporize e-liquid, loose leaf tobacco, and wax, and are “smart”—automatically controlling the temperature to accommodate the user’s preferred medium.

“We are excited about the early success of Series 3 and are motivated to continue bringing high-level innovation to the market,” said Jan Verleur, CEO and co-founder of VMR Products. “Our partnership with NTC provides the perfect platform to introduce V2 Pro to retail.”