Regulating innovation away

Juul Labs Inc., maker of the US’ top-selling electronic cigarette, Juul, is attempting to use Bluetooth technology to limit youth usage of its products, according to a TechBeast story.

However, the strategy is unlikely to be rolled out domestically for years since it would require Juul Labs to complete a daunting Food and Drug Administration regulatory review.

“We are actively evaluating new technologies and features to help keep Juul out of the hands of young people,” the company said in a statement issued on Friday.

And Kevin Burns, the company’s chief executive, told Bloomberg News that “we’re not a lifestyle brand, we’re a functional product. We don’t want the product to seem cool.”