Save the vape!

The Smoke-Free Alternatives Trade Association (SFATA) has announced the “Save the vape” program, a multi-media initiative dedicated to saving the vapor industry from excessive regulation and taxation, biased science, inaccurate reporting, and unfair competitive practices.

“Millions of dollars are being spent to eliminate vaping. This is do-or-die time right now,” said SFATA Executive Director Mark Anton. “Vapers are an endangered species, and they are counting on us to speak out for them. So if we do not get the accurate story out to legislators, to industry participants, and to the millions of people who have used vaping to quit smoking, we’ll be regulated and taxed out of existence. ‘Save the vape’ will help us counter the forces that are trying to put us out of business.”

“Save the vape” is a multi-media initiative that will include print and television advertising, public relations and lobbying, promotional merchandise, retail grassroots efforts, social media and SFATA-sponsored research in the vapor arena that will be used to create responsible and sensible guidelines for the vaping industry.

“This industry is maturing rapidly, and we are leading this transition. We all must clean up our own act, right now. We can save vaping, but we must also provide responsible guidance to keep vapor products away from underage users and out of schools,” said Anton.

“We are fighting a battle for survival against the many forces that want to kill the vapor industry, because they have been misinformed about the health risk-reduction properties of these products,” added April Meyers, SFATA board president. “We must get accurate information out there, to legislators, to the industry, and to the general public who are not hearing the whole story.”

To accomplish this mission, SFATA is encouraging individual vapers, small businesses in the vapor industry, fans of the vapor industry, YouTube reviewers, vape models, vape influencers to donate even small amounts to help “Save the vape.”

Donations may be made using PayPal, to SFATA’s “Save the vape” effort at www.savethevape.org.

Until now, SFATA has operated via funds raised primarily from annual dues from member vapor companies, e-commerce retailers, distributors, and manufacturers. “But since SFATA is the voice of the entire vapor industry that encompasses millions of individual vapers, and not just other small businesses, we wanted to involve vapers more directly in our efforts. We are actively encouraging their participation,” said Meyers. “It’s time for us to raise our voices and be heard, before we no longer have a voice.”