Pyxus president: flavor ban misguided

Pieter Sikkel, president, CEO and chairman of Pyxus International, has called recently announced plans to ban adult use of flavored e-liquids in the U.S. misguided.

“As manufacturers and marketers of e-liquids, an adult-use product, our subsidiaries and affiliates recognize the unique responsibility in bringing nicotine products to market and are committed to responsible marketing practices,” said Sikkel.

“Our companies recognize the seriousness of youth access to e-liquid products and have long supported responsible efforts to address this issue. Bans and outright restrictions of an adult’s use of flavors in e-liquid products are misguided and not based on scientific research.

“The fact is, e-liquids are intended only for responsible adult consumption and, like other adult products, the effort should be focused on educating and preventing underage access to all e-liquids rather than restricting the types of products legal age adults can and do enjoy today.”