Germany seeks to limit outdoor e-cigarette advertising

Germany’s new drug commissioner, Daniela Ludwig, has called for restrictions on outdoor tobacco and e-cigarette advertising.

While fewer Germans use cigarettes, vaping is becoming far more popular, especially among young people, according to the 2019 national drug and addiction report

“We’re seeing that the use of e-cigarettes is clearly increasing, especially among teenagers and young adults,” Ludwig said. “This trend has to be stopped.”

Ludwig stressed that there needed to be a bigger push to help people with addictions as well as a more open dialogue about drug policy rather than “ideology-based debates.”