Juul Labs Agrees to Pay Pennsylvania $38.8 Million

Juul Labs Inc. has agreed to pay $38.8 million to Pennsylvania’s Department of Health as part of a settlement in a lawsuit over its marketing practices, brought by the state Attorney General’s office.

Attorney General Josh Shapiro, who is also Pennsylvania’s governor-elect, said in a statement that the company had “knowingly targeted young people with tactics similar to the tobacco companies’ playbook,” according to the Philadelphia Enquirer.

Pennsylvania is one of many states that have sued Juul over its marketing practices. The company will pay an estimated $1.7 billion to settle more than 5,000 lawsuits by school districts, local governments, and individuals, primarily in California.

In September, Juul paid $438 million to settle a lawsuit brought by 32 states, including New Jersey and Delaware.