FEELM, the flagship atomization technology brand for Smoore International, the world’s largest vaping company, commended the U.K. Government for the country’s tobacco harm reduction strategy. The U.K.’s vaping outlook centers around the use of vaping as a tool for smoking cessation, and encouraging existing smokers to transition to a less harmful alternative.
During a breakfast event before the virtual IN FOCUS seminar, an annual half-day event organized by the Global Tobacco and Nicotine Forum (GTNF) that focuses on harm reduction, FEELM representatives spoke in central London alongside Andrew Lewer MBE MP, the vice chair of the U.K. Parliament’s All-Party Parliamentary Group for Vaping, as well as Delon Human, the president of Health Diplomats and a former Secretary-General of the World Medical Association.
The conversations centered on the theme of addressing tobacco harm reduction, and how best to support smokers to transition to reduced-risk products, including vapes, heat-not-burn products, and oral nicotine.
“We welcome the UK Government’s ongoing recognition of the potential that vaping has to achieve its ambitions for a smoke-free future, and we are committed to working with regulators and the wider industry to address the key challenges the sector faces,” said Echo Liu, FEELM’s European Division director. “Our vaping solutions have been widely adopted in more than fifty markets – including the UK, France, and Germany – and these are helping millions of smokers to improve their health by switching to vaping.”
FEELM’s disposable ceramic coil technologies have already been launched in major markets such as France, the U.K. and Belgium, and will soon be available in other key markets, according to a press release.
“The FEELM MAX solution, which offers more puffs, greater taste consistency, and a fully visible e-liquid measure, is the best disposable available which ensures regulatory compliance,” the release states. “FEELM will be launching its FEELM MAX at the Birmingham Vaper Expo on May 13.”