Illinois files lawsuit against California E-Liquid Company

Illinois Attorney General Kwame Raoul has filed a lawsuit against e-cigarette maker Juice Man, alleging deceptive marketing practices aimed at enticing youth.

The lawsuit was filed Thursday in Cook County against the California-based company, according to a story by the Associated Press (AP).

The move follows a similar Illinois lawsuit in December against Juul, the nation’s biggest e-cigarette maker.

The Juice Man lawsuit claims the company used child-friendly flavors like cotton candy and used social media platforms with cartoons and giveaway competitions to entice young people.

E-cigarettes create an aerosol, commonly called vapor, made of particulate matter. The vapor typically contains propylene glycol, glycerin, nicotine, flavors, and traces of toxicants, carcinogens, heavy metals, and metal nanoparticles. Its exact composition varies, and depends on several factors including user behavior, according to wikipedia.