For the last 10 months, convenience store e-cigarette sales have been slumping. According to Nielsen data, e-cigarettes sales are down 3.5 percent for the four-week period ending Dec. 25. The sector, mostly consisting of convenience stores since Nielsen doesn’t track vape shop sales, has been failing since the U.S. Food and Drug Administration (FDA) implemented its latest round of heightened regulations on the products on Feb. 6.
Credit: Timothy S. Donahue
Overall e-cigarette sales-volume growth has declined steadily since Nielsen’s Aug. 10, 2019, report, when it was up 60.2 percent year over year, according to a story in the Winston-Salem Journal. The latest FDA restrictions on the sector debuted Feb. 6. Those restrictions foremost required manufacturers of cartridge-based e-cigarettes to stop making, distributing and selling “unauthorized flavorings” by Feb. 6, or risk enforcement actions.
Top-selling Juul’s four-week dollar sales have dropped from a 50.2 percent increase in the Aug. 10, 2019, report to a 15.6 percent decline for the latest report. By comparison, Reynolds’ Vuse was up 87.3 percent in the latest report and NJoy down 31.5 percent.
Juul’s market share dropped from 54.3% in the previous report to 53.8 percent. It was at 55.1 percent a year ago. Vuse’s market share slipped from 28.5 percent to 28.1 percent, while No. 3 NJoy was unchanged at 5 percent, and Fontem Ventures’ blu eCigs was unchanged at 3.6 percent.
Goldman Sachs analyst Bonnie Herzog has cautioned in her monthly reports in recent months that there has been increasing consumer demand for lower-priced traditional cigarettes during the pandemic.
Herzog referred to the trend as “downtrading” from many top brands. That trend could be offset somewhat by the scheduled $600 federal stimulus payment to most Americans, which could be released as early as this week,
Cowen & Co. analyst Vivian Azer also says consumer downtrading in traditional cigarettes “remains a central theme in the U.S.
FiscalNote Markets managing director Stefanie Miller said that the Food and Drug Administration under a Biden administration “is likely to begin working anew on nicotine cap regulations for cigarettes.”
“Because of likely inaction in Congress, we now expect the Biden administration to reopen stalled menthol/flavor regulations as well.”
The $908 billion federal stimulus package contains an element that affects the distribution of electronic-cigarette products, according to tobacco analysts. The Preventing Online Sales of E-Cigarettes to Children Act prohibits the U.S. Postal Service from delivering packages containing e-cigarettes. The bill also subjects e-cigarettes to other rules that currently govern online cigarette sales. The prohibition could go into effect as soon as 120 days.
“We see this policy as mainly advancing the trend we’re already seeing in the market — which is that the large, well-capitalized manufacturers will be poised to pay the costs to be in compliance with the new more burdensome policies,” Miller wrote. “Meanwhile, smaller manufacturers and retailers likely fall short and will be forced to exit the market.”
Nicotine is addictive. Most people who have smoked 60 cigarettes are going to be daily smokers. According to Jonathan Foulds, professor of public health sciences and psychiatry and co-director of Penn State Center for Research on Tobacco and Health, the average middle-aged smoker has made about 20 serious attempts to quit.
Jonathan Foulds, Penn State Cancer Institute
After deciding to try to quit, the average smoker has a 95 percent chance of still smoking a year later. Even with counselling and using a U.S. Food and Drug Administration (FDA)-approved cessation medicine, there is still an 80 percent chance they will be smoking again in a year.
Speaking during the Global Tobacco & Nicotine Forum (GTNF), Foulds said that people smoke for the psychological effects of nicotine, but they suffer the health effects created by inhaling combustible tobacco. To lessen the harms of nicotine consumption, regulators should focus on ways to get cigarette smokers to switch to less-risky forms of nicotine intake.
“If it were not for the nicotine in tobacco smoke, people would be little more inclined to smoke than they are to blow bubbles,” he said. “Blowing bubbles is fun, but no one wants to do it 20 times a day for the rest of their life. It’s the nicotine that’s key to [people smoking].”
Despite the addictiveness of nicotine, cigarette consumption in the United States has been falling consistently over the past 20 years. Cigarette consumption has fallen more than 50 percent since 1997. That is equal to approximately 200 billion fewer cigarettes being sold per year since 1997, and there are now many more people in the U.S. Foulds said there is also evidence that the decline has been accelerating over the past few years [alongside the growing popularity of vapor products].
Meanwhile, youth smoking rates have declined dramatically. In the 1970s, an average of 30 percent of high school seniors smoked cigarettes. In 1995, that number dropped to 25 percent. Today, less than 2 percent of high school seniors smoke cigarettes.
“The massive cigarette sales that the industry has been used to—clearly, that is coming to an end. I mean, the end is in sight from the cigarette industry,” Foulds told the GTNF audience. “What I’m trying to get across here to many of you—who are from the industry—is that we may be coming to a tipping point where it would be much better, rather than to just fight [regulators], it may actually be a wiser strategy to accept that this is happening sooner or later in terms of cigarettes and get ahead of it and embrace it.”
For cigarette manufacturers to survive, Foulds said they must promote less-risky forms of nicotine intake. Lower nicotine cigarettes are one example of how manufacturers can help push people to other products, such as e-cigarettes. He was unconcerned about consumers compensating for lower amounts of nicotine by smoking more cigarettes. “There’s now a bunch of studies—almost a dozen studies and they’re fairly consistent—showing that compensatory smoking really isn’t a thing that happens with these kinds of cigarettes,” he said. “The smokers learn pretty quickly that they can puff as much as they like, and they’re not going to get any satisfying amount of nicotine out of them.”
Another concern is that if only lower nicotine cigarettes are available, this would push smokers to the black market for higher nicotine cigarettes. Foulds says several studies have shown that that is not true. Smokers would be more likely to move to products such as e-cigarettes and heat-not-burn systems to get the nicotine they crave.
E-cigarettes are not without health risks, according to Foulds. “They are likely to be far less harmful than combustible tobacco cigarettes,” he clarified. “E-cigarettes contain fewer numbers and lower levels of toxicant substances than conventional cigarettes. There’s been more and more evidence that e-cigarettes deliver far, far lower levels of harmful toxicants than cigarettes. It’s become very, very consistent … e-cigarettes can help people quit.”
If regulators allow high-nicotine, reduced-harm products, like e-cigarettes, to remain in the market, Foulds says that it is highly likely that many current smokers will reduce their smoking, quit or switch to reduced toxic-exposure products, resulting in a substantial improvement in overall public health. “It is time for major cigarette manufacturers to support nicotine reduction in combustibles as perhaps their best chance of still being in business in 2030,” he said.
The state of Indiana will again try to ban flavored vaping products in its next legislative session. Senate Bill 45, authored by Sen. Ronald Grooms, will be on the the agenda when the 2021 session begins on January 4, at 1:30 pm.
Credit: Davis Mark
The bill defines “flavored e-liquid” as e-liquid that contains a constituent ingredient that is added for the purpose of imparting a characterizing flavor. The bill would also make it illegal for any manufacturer, distributor, or retailer to manufacture, distribute, or market flavored e-liquid in Indiana.
The bill would prohibit the sale of flavored e-liquid to a person of any age and authorizes the state’s alcohol and tobacco commission to investigate and enforce penalties for certain violations involving flavored e-liquid.
Indiana has previously tried to ban flavored vaping products without success. In early March, the Indiana House of Representatives approved a bill to ban flavored e-liquids 213-195, but it failed to gain approval in the senate.
The IECIE Shanghai Vape Culture Week (IECIE Shanghai) will be held from 18-20 of May, 2021. Hosted by Shenzhen Informa Markets Creativity Exhibition Co., IECIE Shanghai will take place at the Shanghai New International Expo Center. The show will occupy an exhibition area of 12,000 square meters and is expected to attract more than 20,000 visitors and more than 300 exhibitors from around the world.
The IECIE Shenzhen Expo is scheduled for September 3-5 2021. This makes the IECIE Shanghai the first large-scale professional e-cigarette exhibition of 2021 in China. “As a professional e-cigarette exhibition in the domestic vertical field that opens throughout the year, IECIE Shanghai casts irreplaceable influence on the industry,” a press release states. “It will not only provide a trade platform for exhibitors and professional visitors to communicate and reach a deal, but also a booster to promote product technology innovation and industry development.”
IECIE Shanghai will not only meet the needs of e-cigarette companies for new product launches and overseas promotion, but also meet the purpose of vape store purchases and mass consumers to try new products, according to the release. Typically, the IECIE Shenzhen is held in April and is the first trade show for vapor products to provide a platform to new product launches and displays for global e-cigarette brands. April-May has also become the agreed-upon peak season for new product launches in the industry
IECIE Shanghai aims to focus on functional e-cigarettes and heat-not-burn devices. The Shanghai show will include the “World Vape Championship”, “Infinite E-liquid Station”, and “Vape Map Member Day.” For more information, visit https://en.iecie.com/
E-cigarettes will be taxed for the first time in Oregon beginning Friday, Jan. 1. Also, Oregon’s tax on combustible cigarettes will increase by $2 per pack after voters overwhelmingly approved Measure 108 last month.
Electronic nicotine delivery systems (ENDS), such as vaping and e-cigarette products, will be taxed at a rate of 65 percent of the wholesale purchase price. Oregon’s cigarette tax will now be $3.33 per pack, the sixth-highest in the nation and the highest on the West Coast.
Credit: Pasja1000
In addition to saving lives, the cigarette tax increase is projected to raise nearly $135 million in annual revenue, according to data from the Campaign for Tobacco-Free Kids and Tobacconomics.
The new revenue will provide access to health care on the Oregon Health Plan at a time when health care coverage is critical, and fund the state’s tobacco prevention and cessation programs to help people quit tobacco successfully, according to a press release.
President-Elect Biden has appointed Bechara Choucair as vaccinations coordinator of the White House Covid-19 response team.
Choucair is senior vice president and chief health officer for Kaiser Permanente and a board member of the Campaign for Tobacco-Free Kids (CTFK). Previously, he served as Chicago’s public health commissioner.
Choucair will step down from his board position at CTFK as he assumes his new position.
“In appointing Dr. Choucair as vaccinations coordinator, President-Elect Biden has chosen an extraordinarily experienced and capable public health and medical leader,” said Matthew L. Myers, president of the CTFK, in a statement. “We congratulate Dr. Choucair and look forward to working with him in the future.”
Director Aaron Biebert (left) talks with Paul Newhouse, director of the Center for Cognitive Medicine at Vanderbilt University. / Credit: Third Line Films
In the film “You Don’t Know Nicotine,” director Aaron Biebert sets out to expose the manipulation, confusion and misinformation in the nicotine industry.
By Timothy S. Donahue
The nicotine industry is a complicated one. Nicotine may be considered the vilest of industries on Earth. However, the global tobacco market size was estimated at $849.09 billion in 2019 and is expected to reach $878.35 billion in 2020. Around the world, combustible cigarettes are the leading cause of preventable death. Tobacco use causes more than 7 million deaths per year worldwide, according to the U.S. Centers for Disease Control and Prevention (CDC). If the pattern of smoking combustible cigarettes for nicotine doesn’t change, more than 8 million people a year will die from preventable diseases by 2030.
It doesn’t need to be that way, according to director Aaron Biebert, who is probably best known for his 2016 documentary A Billion Lives. The film earned several awards for its in-depth investigation into the history and corruption in the tobacco industry and how the vapor industry, a safer alternative to combustible cigarettes, was being attacked through a concerted effort of bad science, misinformation and outright lies. Picking up on where his first film left off, Biebert and the team behind Third Line Films’ latest documentary, You Don’t Know Nicotine, answered many questions that the team felt it had originally left untouched.
Several scientific studies support e-cigarettes as less harmful than cigarettes and a benefit to public health. Biebert, who also narrates both films, said that after finishing A Billion Lives, he began to be haunted by certain questions surrounding the nicotine industry. He had met with thousands of smokers and wanted to better understand why so many people used combustible cigarettes despite decades of anti-smoking shame campaigns.
“Is it a case of simple addiction? Why does nicotine primarily affect the oppressed or those with brain differences? I started reading more studies about the effects of nicotine outside of cigarettes and found some surprising information,” Biebert explained to Vapor Voice during an exclusive interview in early December. “I gathered the filmmakers I work with, and we began a new journey to know nicotine and share our findings with the world.”
To get funding for the new mission, Biebert and his wife, Jennifer, and the rest of the Third Line Films team launched a crowdfunding campaign, and 1,112 people pledged $108,598 to support the cause through Kickstarter. Third Line Films covered the equipment, staff and post-production costs. The group did not seek or take funding from any tobacco, pharmaceutical or anti-nicotine organizations. Biebert said that this allowed for the film to follow the science and remain neutral.
“We interviewed people on a variety of sides, and I think that really made a difference with the way the general public is responding to the film,” said Biebert. “While our production crew at Third Line Films did not regularly use nicotine, we do have countless friends, family members and neighbors that did. For millions of people who use nicotine around the world, the method by which they choose to use nicotine—largely impacted by their perception of what nicotine is and does to the body—may truly be a matter of life or death. With so much on the line, our society can’t afford any confusion, interference or misinformation when it comes to understanding nicotine.”
You Don’t Know Nicotine takes a more centralized focus on the overall nicotine industry. The movie takes an inside look at tobacco control/harm reduction advocates on both sides of the safer nicotine ingestion argument as well as the anti-tobacco/anti-vaping groups that have recently become more generalized as anti-nicotine groups.
Vapor industry experts say vapor products are a safer way for adults to consume nicotine and are an effective tool in helping cigarette smokers quit smoking. However, anti-tobacco activists view vapor products as just another tool for the large tobacco companies to keep people addicted to nicotine or to hook kids on nicotine. Along with the CDC, they also blame last year’s EVALI crisis wrongly on nicotine vapor products (it was THC). Biebert says his research found something even more sinister at play.
In the film, Biebert talks about how many anti-vaping groups are the same organizations as the anti-smoking groups, such as the American Cancer Society’s Cancer Action Network and the Campaign for Tobacco-Free Kids’ Tobacco Action Fund. These are 501 c4 groups that can take in unlimited funds and are not required to report donors or amounts. These are often referred to as “dark money” organizations. The funding of these groups comes from a mix of tobacco money (from the Master Settlement Agreement) and private funds from large donors, such as Michael Bloomberg. Bloomberg donated over $1 billion to anti-nicotine efforts and funds activities at the World Health Organization (WHO).
“Bloomberg also funds the CDC Foundation [an independent nonprofit and the sole entity created by the U.S. Congress to mobilize philanthropic and private-sector resources to support the CDC]. When people started getting sick and dying in 2019 [from EVALI], the CDC [placed the blame] on nicotine vapor products instead of identifying illegal [marijuana vapor] products as the real culprit,” says Biebert in the movie. “The mainstream media, which runs Bloomberg-funded ads against nicotine, parroted the CDC’s warning. Elected officials lobbied by Bloomberg-funded organizations used this confusion to push bans on safer nicotine products while leaving cigarettes on the market. People started to smoke cigarettes again.”
As the film was wrapping up, Biebert’s team discovered a company tied to Michael Bloomberg that had invested in a new nicotine vapor device called Hale. A product of Hava Health, Hale is an electronic nicotine-delivery system (ENDS) product that aims to promote smoking cessation by gradually lowering nicotine levels.
“As of 2020, they’re working toward [U.S. Food and Drug Administration] FDA approval. It looks like a flash drive, sleek, modern and uses flavors. It contains nicotine. This sounds very familiar. The harsh legislation pushed by the Bloomberg-funded lobbyists and their fear campaigns will put all the small shops out of business that helped more than 50 million people stop smoking worldwide,” said Biebert. “It has created a regulatory environment where only the wealthiest people will be able to play. The wealthy people can own nicotine businesses and fund [501 c4] organizations that change public opinion to match their own world view.”
David Goerlitz, the actor who portrayed the “Winston Man” for eight years in the 1980s for Winston cigarettes, is used as a source in You Don’t Know Nicotine. He says the anti-tobacco groups didn’t always have bad intentions. Initially, they set out to do good work. “I’m just saying their intentions were good, like mine were, but sometimes greed outweighs fear, so therefore you take shortcuts and you start doing things that you shouldn’t do,” he explains. “And I’m saying that’s what they did. Now we know what we know, and we have the facts. We have the data … we have liars.”
Vapor Voice took the opportunity to ask Biebert seven questions concerning his thoughts on You Don’t Know Nicotine and what he learned during the making of the film without giving away too many (more) spoilers. Access to the film can be found by visiting KnowNicotine.com.
Vapor Voice:What are you most proud of, concerning this film?
Aaron Biebert: I’m most proud of the impact it’s had for those harboring great burdens regarding nicotine. So much shame, fear and even hatred has been reduced by a new understanding of what nicotine is, what it does and why people use it.
Why is it important for the nicotine industry to be exposed for what goes on with both major tobacco companies and anti-tobacco advocates?
I wouldn’t say that we put effort into exposing the nicotine industry or anti-tobacco advocates, we simply aimed to expose the truth and established scientific evidence. My passion doesn’t lie in fighting against people but rather for them. Sometimes anti-science groups and leaders are in the way of helping people, but it wasn’t our intention to expose them.
Do you support vaping and why/why not?
I believe it is a human right to have the accurate information needed to make personal health decisions about nicotine use as well as access to the safest nicotine-delivery system a person chooses without facing shame, stigma or “sin taxes.” There is a scientific consensus that nicotine vapor products are safer than cigarettes, so I believe they should be available and encouraged. I also believe nicotine-delivery systems will continue to improve, and innovation should be encouraged.
What has been your biggest “surprise reaction” that you have had from viewers?
One person who works for more than one anti-nicotine organization wrote a long Twitter thread about her difficult life, why she hated nicotine and how our documentary gave her peace. She then declared that she would resign from her work fighting nicotine use. That was a massive surprise and gave us a lot of hope that thoughtful people everywhere will take a look at the issue and reconsider their positions in light of the scientific information we shared.
What was the most interesting thing you learned from making the film?
It was extremely interesting to learn that there are around 13 possible types of nicotine receptor genes, and each of us has a combination of only six or seven. That means that the effects of nicotine vary widely and that one person’s experience with nicotine could be wildly different than their neighbor’s. It’s important that people have the humility to truly understand they don’t know the effect of nicotine for someone else.
What do you hope this film accomplishes?
I hope this film opens up a new era of discourse about nicotine, the effects of nicotine, the people who use nicotine and the anti-science efforts against the use of nicotine. I hope policymakers, mental health professionals, public health leaders and others view our film as a discussion starter as they reset their understandings of nicotine. It’s too serious of a topic to be operating under 70-year-old, outdated information.
What are your thoughts on the media being slow to report positive studies about vaping because of where they get some funding, which someone mentions in the film?
As a cine-journalist myself, I don’t believe the “media” is slow to report positive studies because of funding conflicts. Rather, it is the nature of media that is the problem. Bad things attract views and clicks. Helpful science is often not sexy enough. Add in 70 years of unscientific reporting on nicotine and you have a general public unwilling to believe what the few excellent journalists do report.
If anything, a lack of funding is the issue. Most high-quality journalism is dead, and this topic is much too complex for most underpaid journalists to cover. With nonstop, biased anti-nicotine press releases from “credible” organizations coming to the desks of overworked reporters, it makes sense that they would publish the clickbait headlines provided to them.
It will take a massive effort to fix this systemic problem.
The Philippine E-Cigarette Industry Association (PECIA) is urging Senator Ralph G. Recto to reconsider his proposal to limit the flavors available for vapor products to just tobacco and menthol, reports Business World.
Senate Bill (SB) No. 1951, or the proposed Vaporized Nicotine Products Regulation Act, seeks to regulate the importation, manufacture, packaging, distribution, use and promotion of vapor products and heated tobacco products (HTPs).
The bill imposes an 18-year minimum age for the purchase, sale and use of these products. It also prohibits vendors from selling vapor products within 100 meters of a school, playground and other similar facilities.
“We are supportive of the proposal filed by Senator Recto. We believe that our products should not be made available to minors,” said PECIA President Joey Dulay.
“We also share his objectives of ensuring that proper product standards are put in place and that these are implemented by an able and impartial government regulator.”
But while acknowledging that some flavors target youth, Dulay noted that there are also many flavors that are not attractive to kids and have been shown to help adult smokers to switch to these products. As examples, he cited coffee, tea and plain fruit flavors.
Dulay noted that in the U.K., a wide range of flavors is offered for vapor products, which nevertheless have low youth uptake rates. He said this proves that a good law and its proper implementation are key to preventing minors from accessing such products.
The U.K. Vaping Industry Association (UKVIA) is calling on the government to reconsider classifying vape shops as essential retail, as parts of the U.K. enter restrictions under tier 4 and with potential lockdowns following in the new year.
John Dunne
“It’s not just about providing a lifeline to vape businesses but also to vapers and smokers for whom vaping represents a life changing decision, especially at this time of year,” said John Dunne, director general of the UKVIA, in a statement.
“As smokers make New Year resolutions, we should remember that earlier this year Public Health England acknowledged the contribution played by vaping in helping smokers quit and the Royal College of Physicians has found that e-cigarettes are effective in helping people to stop smoking. Recent research has again highlighted that vape products are much more effective than NRTs [nicotine-replacement therapies] in helping smokers give up.”
Dunne said that vape retail stores are well equipped to be COVID compliant. “Our stores do not deal with the high volumes of traffic like other outlets and are easily able to control the number of customers in a store at any one time,” he said.
“We want to make sure that smokers who might be aiming to quit in the New Year, and those who already vape, can continue to gain access to vape devices, e-liquids, and specialist advice that our members can offer.”
Advocacy organization’s roots are based in giving consumer’s access to lower-risk nicotine products
By VV Staff
In the early days of e-cigarettes, the U.S. Food and Drug Administration (FDA) began seizing the next-generation products. In response to the federal action, a group of enthusiasts and dedicated vapers became concerned that consumers would lose access to the potentially life-saving technology. That led to the creation of the Consumer Advocates for Smoke-Free Alternatives Association (CASAA). Alex Clark, CEO of CASAA, said the organization soon started building an army of consumers dedicated to keeping vapor products on the market.
“We truly are a grassroots consumer organization,” explains Clark. “We speak from the heart. And it is our needs as consumers, as people who are choosing a better path in the way that we consume nicotine and tobacco products; that’s where we’re speaking from, and that’s what sets our policy agenda.”
Speaking during the Global Tobacco & Nicotine Forum (GTNF) in late Sept., Clark disclosed that CASAA does accept donations from a variety of stakeholders, including industry stakeholders, but the organization does not have any policy, legislative messaging or financial agreements with any of its supporters. Clark says that the conversation surrounding vaping is centered in harm reduction and that is the mission of CASAA.
Alex Clark / Credit: CASAA
“Vaping … has become this conversation about tobacco harm reduction, [it] is a consumer-driven movement. I don’t think there’s anything groundbreaking in that statement,” he said. “But I bring it up because I believe—and I think many of us believe—that the industry and policymakers need to be reminded of that, that as people who used to smoke, we have endured years of other people telling our story.”
CASAA grew as a community organization through its “tight feedback loop” between consumers and independent manufacturers. Clark likened the early days of the not-for-profit organization to the local food movement, where “if you wanted to know where your cheeseburger came from, you could drive down the road” and visit the farm.
“I think we can all come to embrace that spirit and that side of the industry as an asset, not necessarily something that needs to be regulated to within inches of its life,” Clark said. “As consumers, we are very deeply afraid that is what’s going to happen. That as larger firms are able to make it through the [premarket tobacco product application (PMTA)] process, that we [will] lose that very important retail experience to be able to walk into a vapor shop and learn about the products, but also discuss the challenges that we’re facing in transitioning away from smoking.”
Clark says that a major concern for CASAA and its supporters is that the U.S. Food and Drug Administration (FDA) PMTA process is too expensive and arduous for small business owners. He says the organization worries that if only large tobacco companies can sell vapor products, consumers will lose the ability to have a place to learn and understand the choices available, through different types of products, to help them stop smoking.
Clark mentioned a study that evaluated the long-term success rates of quitting smoking for people who visited specialty vape shops versus people who bought their products at convenience stores. That study found that consumers that visited vape shops were more successful at stopping smoking. “They were more likely to transition completely and they were more likely to stick with the products for longer,” said Clark.
Because of the success vape shops have had at helping people quit smoking, they began to move away from the stigma they carried in local communities early on as being businesses where “potentially unsavory elements go to get their drugs,” according to Clark. He says that, today, vape shops are seen for what they are: a contact point for public health messaging and people who smoke. “People who are looking for a way to move away from combustible tobacco visit vape shops, and it’s a very casual setting,” he says. “It’s a place where people can feel safe, and welcome, and being able to just share our stories with one another. It is very helpful, and it really looks a lot like a community support [group for smokers].”
Clark said this distinction is important for regulators and anti-vaping groups to understand. Smokers began making the decision to quit using cigarettes by switching to vapor products of their own accord. There was not a government agency telling them that e-cigarettes had the potential to help them quit deadly smoking and small, family-owned vape shops is where the conversations and mass conversions began.
“We have made this decision on our own, which is a bit challenging to the dominant narrative painting people who smoke as victims. I, honestly, don’t feel like a victim,” he says. “I started smoking in the mid-90s. Certainly, I was subject to all kinds of messaging about why I shouldn’t smoke. Not only why it would be negatively affecting my health, but why it was essentially a character flaw and I was a bad person.”
Clark says vape shop owners need to help keep vape shops available to smokers by taking steps to continue to change people’s perceptions of them. Owners need to keep their shops clean and sanitary. Don’t have such a thick cloud of vapor when opening the door that potential customers are driven away. Vape shops should have an open and welcoming environment.
“You need to have a place for your customers to talk with one another. People behind the counter need to be very knowledgeable about the products that they are selling. Regulations [need to allow] people [to] have candid conversations about these products. As it stands now, I think even sharing your personal story about making the switch while standing behind the cash register could get people into a lot of trouble,” he says emphatically. “There’s a lot of room for regulations to improve in terms of allowing people to receive important information and also the education that needs to happen among people working in vape shops.”
People often internalize messages that are intended to encourage them to change their lives for the better, according to Clark. He says people also internalize messages about being deficient. Some of the rhetoric surrounding vaping and the misinformation about its harms is detrimental to public health. Vape shops create an environment where people feel comfortable discussing their goal of quitting cigarettes. Anti-vape groups, however, are putting these “safe zones” for smokers in jeopardy.
“We have already seen the legislative agenda of the anti-vaping, anti-nicotine campaigns which is to go after flavors, which very obviously shuts down vape shops and takes away that very important element of providing a space for people to come together and support one another,” Clark told attendees. “We must be prepared to take on these fights at the local and state level.”
Fighting the types of legislative challenges that the vapor industry is facing is complicated. Clark says that when attempting to tackle many legislative issues in the United States, it is like dealing with 50 different countries. “Certainly, you can see this in our patchwork of responses to the [Covid-19 pandemic],” he says. “Within those 50 countries, we have 39,000 local governments and all of these are potential pressure points where anti-nicotine activists will promote anti-harm reduction policies. If we don’t stand up for ourselves, we can’t rely on other people to do it for us and we cannot surrender our voice to either anti-tobacco activists or the tobacco and nicotine industry.”
