Every year, manufacturers and consumers generate 44.7 million tons of e-waste containing up to $65 billion worth of raw materials like gold, silver and platinum. The amount of global e-waste is expected to increase by almost 17 percent to 52.2 million tons in 2021, or around 8 percent every year.
Vape products are e-waste because they contain lithium-ion batteries, a heating element and a circuit board, which can contain plastics and heavy metals.
While the world’s leading jurisdictions have legislation governing the management of e-waste in general, they generally have no rules designed specifically for e-cigarettes, heated tobacco products or vaporizers.
To fill the void, manufacturers of electronic nicotine delivery devices have developed their own initiatives to tackle e-waste. The Research and Markets report list the following examples:
Philip Morris International has established hubs in Europe and Asia that inspect, process and separate materials from electronic devices for recycling.
BAT has replaced plastic elements of vapor products with pulp-based alternatives.
JTI launched a return scheme of used devices through the recycling boxes at shops.
Imperial Brands has launched take-back recycling schemes for used vaping devices and pods.
Other vape companies, such as DotMod, Shanlaan and Dovpo, have launched their own recycling programs by return schemes. Innokin is working on battery utilization programs. Recycling companies, such as Gaiaca and TerraCycle cooperate with vape manufacturers to provide services for collecting and recycling e-waste.
The Bowman company offers pod refill stations to reduce plastic usage for vapor bottles production in future.
Disposable vapes help smokers to quit combustibles but are deadly for the environment.
By Maria Verven
Cigarettes used to be the most littered things in the world.
Trillions of cigarette butts are thrown onto our streets, parks and beaches every year. The Ocean Conservancy estimates that cigarette butts account for 25 percent of the total number of garbage items collected—over twice as much as any other category. Worldwide, it’s estimated that 1.69 billion pounds of cigarette butts end up as waste each year.
While some smokers may think their butts will eventually decompose, it actually takes decades for them to degrade. Cigarette filters aren’t made of innocuous cotton; they’re made of cellulose acetate and about 12,000 nonbiodegradable plastic-based fibers.
The chemicals in a single cigarette butt can contaminate hundreds of gallons of water. They can also be dangerous, causing fatal fires that burn hundreds of acres every year.
Things have changed dramatically in the last several years as many smokers have switched to vaping, thanks in large part to the convenience of disposable e-cigarettes.
In fact, these handy-dandy devices appear to be taking over the industry since they’re the simplest and most accessible vaping devices on the market.
But in the process, we created a whole new environmental hazard that, as of yet, has no easy solution.
Popular among youth
Among all the vaping devices on the market, none are more popular than disposable electronic nicotine-delivery systems (ENDS), particularly among young people.
According to the 2021 National Youth Tobacco Survey, well over half (54 percent) of youth who reported using e-cigarettes had used disposables. The 2020 Population Assessment of Tobacco and Health Study corroborated this finding. It reported that 38 percent of young adults aged 18–24 versus 17 percent of older adults (over age 25) who had used any ENDS product in the past 30 days had used a disposable.
At the May 2022 Vaper Expo U.K., nearly every vendor offered some variety of disposable device. Many were new to the market that were capitalizing on the trend—as well as renowned companies such as Innokin, which launched its new Aquios Bar disposable device in 10 different flavors.
“Disposable vapes are certainly the hottest-selling item among smoke-free nicotine-delivery devices,” said Dimitris Agrafiotis, owner of Global eVapor Consulting, executive director of the Tennessee Smoke Free Association and brand ambassador and designer at Innokin Technology.
Agrafiotis said disposable vapes attract individuals who make impulse buys at various points of sale as well as new users who enjoy the convenience of a product that doesn’t require any knowledge of coils or ohms. They can purchase disposables nearly anywhere where cigarettes are sold. They can simply tear open the package and start vaping, making disposables the perfect solution for beginners.
“In my experience, vapers who quit smoking use disposable vapes part time as secondary devices when they don’t want to take their usual rig with them, such as at a nice dinner or in situations requiring them to be more discrete,” he said.
The technology behind disposables has only continued to improve over the past several years. Most vape pens can now deliver around 400 puffs before they’re no longer viable—nearly twice as many puffs as a pack of cigarettes can deliver. Some vape pens with larger batteries can even deliver as much as 5,000 puffs.
Another significant advance is the use of auto-draw switches that activate the device and heat the coil when the vaper inhales, delivering a smooth and seamless experience.
And thanks to nicotine salts, disposables offer a smoother vaping experience. While the nicotine level in most disposables is limited to 5 mg, vapers can satisfy their nicotine cravings without a harsh throat hit or any interference in the flavor experience.
Speaking of flavor, that’s another advantage disposables have over refillable vape devices. Manufacturers often add sweeteners to disposables to make the flavors pop without having to worry that the sweeteners will gunk up and ruin the device. The disposable will be tossed long before that happens.
The range of flavors available from disposables is mind-blowing. As more and more manufacturers take advantage of the growth in this market, they entice vapers with interesting and often exotic flavor profiles, such as bergamot and carambola.
While battery technology hasn’t necessarily improved dramatically, some brands have created larger internal or rechargeable batteries in their efforts to increase puff count. This is a step in the right direction to reduce battery waste.
The environmental impact
Even refillable and replaceable vape pens typically contain several metal, plastic and cotton elements, making them difficult to separate and recycle. Thus, they tend to end up as general household waste. Even the smaller replaceable coils and pods don’t often get recycled.
But disposable e-cigarettes are way worse because the vaper disposes the entire device, which is composed of plastic and metal coils as well as a battery cell. While some brands and vape stores offer recycling programs for disposables, most vapers simply toss them into the trash.
Millions of lithium-ion batteries, hard plastic and nicotine-contaminated pods are being disposed of in our landfills, creating a significant waste problem. Nicotine, including nicotine salt, is listed by the Environmental Protection Agency as an acute hazardous waste. When disposables leak battery acid and/or nicotine into the environment, they harm fish and wildlife in the process.
The Food and Drug Administration is required under the National Environmental Policy Act to evaluate all major agency actions to determine if they will have a significant impact on the human environment. If the environmental assessment identifies significant environmental effects, the FDA will prepare an environmental impact statement to help make informed decisions on the relevant environmental consequences and alternatives available.
In addition to assessing potential environmental impacts of new tobacco products during premarket review, the FDA has also posted information for consumers on proper disposal of e-cigarettes and e-liquid waste.
“While we are excited that lots of people are not inhaling combustible tobacco, we should be concerned over the environmental sustainability and proper ethics in the sale of these products,” Agrafiotis said. “In its quest to market and sell millions of these products, the industry has failed to implement any type of consumer education or recycling initiative that would help alleviate the disaster,” he said.
“The irony is that in most countries in Europe, plastic straws are banned—and yet these products continue to be dumped by the boatloads. I simply cannot see how governments will allow this to continue, especially in Europe, where environmental waste is such a huge issue,” Agrafiotis said.
“With TPD 3 approaching and countries already discussing legislative measures, I believe the days are numbered for disposables—at least as we know them right now.”
What’s the solution?
The first and most obvious answer is to encourage consumers to use rechargeable devices.
Consumers could also be encouraged to purchase refillable pod devices, vape pens with replaceable coils or even rebuildable tank atomizers, all of which are far more cost effective in the long run, not to mention more eco-friendly.
The industry has yet to find ways to encourage and/or incentivize consumers to dispose of these devices in the right manner. When Agrafiotis tried offering a financial incentive for every disposable brought back to his store, there were very few takers.
“The younger demographic that predominantly uses these products simply doesn’t seem to care,” he said. “At least the older demographic tends to quickly transition from disposables to open systems when they realize the daily costs and environmental impact.”
Agrafiotis said he’s unaware of any other outlets for collecting and recycling disposable vapes. “At this point, there’s no budget or avenue for us to try and change the existing system. Incentives and/or drop-off points for hazardous waste should have started with the construction and sale of the first disposable vaping device ever made.”
“The only thing I could do is break the plastic and remove the battery and bring it to a battery recycler, but I would still have to dispose the plastic and nicotine pod in the trash,” he said. “All brands would have to work together to start a viable recycling program, but unfortunately, I simply do not see this is possible.”
Nevertheless, Agrafiotis said Innokin is striving to reduce environmental waste in its products. Innokin was the first company to start using fully recyclable packaging for its open vapor systems, made entirely of paper with absolutely no plastic, he said.
The first disposable vaping device that can be disassembled and recycled, the Innokin Enviro uses materials with a lower carbon footprint—a reinforced paper shell—to replace the plastic shell found in most disposable vaping devices.
“We believe disposable vapes should have less impact on the environment,” Agrafiotis said. “With more efficient manufacturing processes and recyclable designs, our goal is to continually optimize Enviro and make disposable vaping greener. We can only hope demand grows for this approach and more companies follow in the same green footsteps.”
Clearly, the industry must act quickly to devise solutions before the products that help millions of smokers are carbon taxed or—even worse—removed completely from the market.
“Most of all, I hope we see more people quit smoking and transition to vaping, regardless of the device they choose to help them. Any vaping devices that can help smokers around the world make the switch is worth pursuing,” Agrafiotis said.
“Plastic casings and batteries simply should not go into our landfills after just one use,” he said. “More companies should be actively looking at sustainable solutions and proactively working with existing recycling companies to implement programs to keep these products out of our already overflowing landfills.”
The original “Vaping Vamp,” Maria Verven owns Verve Communications, a PR and marketing firm specializing in the vapor industry.
MORE ON VAPING WASTE
Garbage facts
There is an estimated 44.7 million tons of e-waste generated around the world every year. That waste contains up to $65 billion worth of raw materials like gold, silver and platinum sent to a landfill. The amount of global e-waste is expected to increase by almost 17 percent to 52.2 million tons in 2021, or about 8 percent every year, according to Cleanaway Waste Management, an Australian waste management, industrial and environmental services company.
Vaping products contain lithium-ion batteries, a heating element and a circuit board. These components—which may include plastic and heavy metals—make disposing of e-cigarettes a considerable challenge because of the various types of chemicals and materials involved in their manufacturing.
The global disposable e-cigarettes market size is expected to be valued at $6.34 billion in 2022, according to Future Market Insights (FMI). The overall demand for disposable e-cigarettes is projected to grow at a CAGR of 11.2 percent between 2022 and 2032, totaling around $18.32 billion by 2032.
“Demand for non-tobacco products is expected to augment the growth of the disposable e-cigarettes market in the near future. It has been observed that older people prefer this product as it does not have any negative effect on health,” stated an FMI analyst.
There are no direct regulations for recycling or use of e-cigarettes, heated-tobacco products (HTPs) or the cellulose acetate filters in combustible cigarettes in the EU, U.S., China and Japan. There is some legislation that regulates the management of e-waste; however, these guidelines typically apply only to cell phones, computers and other large electronic products.
According to the Global Overview of Recycling Programs for E-Cigarettes, Heated-Tobacco Products and Vaporizers Business for 2022 and Future Prospects of Electronic Devices and Consumables Development report by Research and Markets, large vaping industry players have several recycling programs and recycling targets for the near future:
Philip Morris International established two hubs in Europe and Asia that inspect, process and separate materials from electronic devices for recycling. The effective recycling rate of IQOS devices increased from 30 percent in 2018 to 40 percent in 2020. The target recycling rate is 80 percent by 2025.
BAT replaces plastic elements of vapor products with pulp-based alternatives. The share of recycled waste was 79–80 percent in 2019–2021. The target recycling rate is 95 percent by 2025.
Japan Tobacco International launched a return scheme of used devices through the recycling boxes at shops. In 2020, 67 percent of produced waste was recycled. The target for waste reduction is 20 percent by 2030.
Imperial Brands launched takeback recycling schemes for used vaping devices and pods. The recycling rate decreased from 69 percent in 2017 to 61 percent in 2021. The target recycling rate is 75 percent by 2030.
Other vape companies (Dotmod, Shanlaan, Dovpo and Vinn) launch their own recycling programs by return schemes. Innokin works on battery utilization programs.
FEELM, an atomization brand and an independent business unit of Smoore Technology Ltd., won the IF Design Award 2020 for its eco-friendly Disposable Paper E-cigarette. CCELL launched a new line of disposable vaporizers in 2021.
Recycling companies Gaiaca and TerraCycle cooperate with vape manufacturers to provide services for collecting and recycling e-waste. Some vape producers cooperate directly with recycling companies; for example, RELX cooperates with China Siyan Foundation for Poverty Alleviation.
The Bowman Company offers refill stations to fill empty vapor bottles/pods. It will help to reduce plastic usage for vapor bottle production in the future.
It is expected that the future of e-cigarette, HTP and vaporizer recycling will depend on producers’ product life cycle programs. Recycling decisions from large vaping companies to combat waste include using a combination of polylactic acid (PLA) and plastic or starch blend and plastic for the device body; using paper packaging; and making inner packaging consist of paper or paper and PLA.
A survey by Opinium on behalf of Material Focus, a not-for-profit established to help the U.K. meet its electrical reuse and recycling targets, found that 18 percent of 4,000 people surveyed in the U.K. had bought a vape device in the previous year, with 7 percent buying a single-use device.
The Opinium figures would suggest that about 168 million disposable vapes are being bought every year in the U.K. Two of the biggest brands in the country are Elf Bar and Geek Bar, which between them make up about 60 percent of the market.
More than half of people that buy single-use e-cigarettes dispose of them in a general trash bin compared to 33 percent on average for all types of vape, according to the research. While each vape contains just 0.15 g of lithium, the scale of the waste means that about 10 tons of metal is ending up in landfills. – VV staff
Monroe County will be the first in New York State to accept vape pens, e-cigarettes and the liquids used in them for safe disposal.
Experts say these items should never be thrown into the regular trash as the lithium inside these devices can pose serious health and environmental risks, according to a county press release.
“Vaping is not only a public health issue, it is an environmental issue,” said Monroe County Executive Adam Bello. “Vape pens, electronic cigarettes and e-liquids are considered hazardous wastes and should not be thrown away. Monroe County is proud to lead the way in New York by taking action now to prevent these products from harming our environment.”
Instead the county will be accepting them in sealed bags at the Eco Park recycling center in Chili. Eco Park is open on Wednesdays and Saturdays for drop-offs, no appointment is necessary.
“Disposable vape products are toxic and unsafe for our environment. That makes them a health threat for all of us, even if we don’t use them,” Monroe County Commissioner of Public Health Dr. Michael Mendoza said. “I applaud County Executive Bello, the Department of Environmental Services, and all our partners, who are leading the way when it comes to addressing this emerging public health issue.”
There is an estimated 44.7 million tons of e-waste generated around the world every year. That waste contains up to $65 billion worth of raw materials like gold, silver and platinum sent to a landfill.
The amount of global e-waste is expected to increase by almost 17 percent to 52.2 million tons in 2021, or about 8 percent every year, according to research.
Vaping products contain lithium-ion batteries, a heating element and a circuit board. These components—which may include plastic and heavy metals—make disposing of e-cigarettes a considerable challenge because of the various types of chemicals and materials involved in their manufacturing.
There are no direct regulations for recycling or use of e-cigarettes, heated-tobacco products (HTPs) or the cellulose acetate filters in combustible cigarettes in the U.S.
There is legislation that regulates the management of e-waste; however, these guidelines typically apply only to cell phones, computers and other large electronic products.
Feelm has joined the Carbon Disclosure Project (CDP), as part of the listing of its parent company, Smoore.
CDP is an independent not-for-profit organization that manages a global disclosure system and repository for environmental reporting by corporations, municipalities and organizations around the world.
In 2021, more than 680 financial institutions, representing $130 trillion in assets, supported CDP’s request for data sharing, while over 13,000 companies, accounting for 64 percent of the world’s market capital, disclosed through CDP’s database. Phillip Morris International, British American Tobacco, Japan Tobacco International, Altria Group and Imperial Tobacco also take part in the CDP.
In May 2022, Feelm announced its commitment to achieve carbon neutrality by 2050, with a strategic executive plan that includes introducing zero-carbon vape technology solutions, adopting eco-friendly materials and green packaging, supporting the global supply chain in de-carbonization and activating a recycling program of vape pod cartridges and devices with clients.
“Carbon neutrality is an important component of our integrated ESG strategic plan as it helps to accelerate our business transformation, said Sofia Luo, marketing director of Feelm’s business division, in a statement.
“That is why Feelm follows the measures and roadmap outlined in the ‘Corporate Net-zero Pathway’ published by the UN in 2021. Feelm will press ahead with its commitment to comply with UN standards, disclose information transparently, and welcome scrutiny from international organizations and the public; in order to reach our vision of developing an eco-friendly and low-carbon economy.”
The largest atomization technology brand yesterday released its “Race to Zero” roadmap to carbon neutrality. FEELM, a division of China-based vaping hardware manufacturer Smoore International, stated that its plan brings forward FEELM’s ambitions to achieve net-zero carbon emissions by 2050 in its direct production activities and indirect purchased energy. The company has also made a commitment to use renewable energies in at least 30 percent of its total energy consumption by 2030.
“As one of China’s first atomization tech brands to make a carbon neutrality commitment, FEELM pledges to reach net zero in full supply chain and full product lifespan by developing sustainable products, improving energy efficiency with automated production, supporting the supply chain in decarbonization, and increasing renewable energies and eco-friendly materials,” a press release states. “FEELM, being the world ‘s largest closed vape system solution provider, plays a significant role in the global vaping supply chain.
“On the one hand, it provides millions of global consumers with premium product experience by virtue of partnership with vaping brands around the world; on the other hand, FEELM has been leading a sustainable revolution in the supply chain.”
Beginning in 2019, FEELM has pioneered a number of green vaping solutions. The company won the iF Design Award 2020 for its disposable paper e-cigarette, which is made up of spiral composite paper tubing that improves “the degradability rate to approximately 76 percent of the total volume,” compared to the plastic used in traditional vaping products.
FEELM is also set to unveil another eco-friendly non-nicotine disposable e-cigarette at Vaper Expo UK 2022 in late May. The new device was awarded the Red Dot Award for Product Design 2022. Its external structure is composed of recyclable and reusable aluminum foil. It looks similar to a paper foil pouch that also serves as a packaging bag, which the reduces the amount of packaging materials.
“In addition to developing sustainable products, FEELM has also partnered with suppliers to develop and encourage utilizing biodegradable materials while optimizing the water, electricity and gas consumption management,” the release states. “FEELM is also working with global customers to promote the recycling and reusing, so as to explore a feasible path towards carbon neutrality for the product lifespan and the supply chain.”
ALD Group Limited (ALD) is set to launch the first biodegradable vaping product worldwide in mid-2023, the company announced at today’s In Focus event. The product will also be 90 percent recyclable (including the packaging, plastic shell, PCBA, mouthpiece and battery).
Currently named the Eco-friendly, Biodegradable Vape Solution (EBVS), the new device will take as little as three months to biodegrade, and was created in response to consumer and market demand.
Founded in 2009 and headquartered in Shenzhen, China, ALD is a high-tech enterprise specializing in electronic atomization technology research and applications. ALD′s business covers electronic nicotine delivery systems, inhaled medical vaporizer and heated tobacco products.
The plastic components in ALD’s eco-friendly vape solutions use innovative biodegradable raw materials like PBS, and the shell and structural parts do not come into contact with e-liquid; addressing the challenge of vaping producers whose single-use plastic pod products cannot be recycled due to the residues left over from e-liquids.
“The innovative factor is that our extensive research showed that in the e-cigarette sector there was currently no ready-made solution for the application of biodegradable materials,” said Eric Ding, founder and president of ALD Group.
“During development, we screened dozens of materials, repeatedly verified product performance and, finally, determined the seven best mixes of materials. Our processes included the verification of material strength, chemical resistance, extractability and degradability.”
The engineering validation and testing evaluation of its new device was completed in mid-2021, and the shelf life and biodegradability testing are expected to be completed in mid-2022.
Vapor Voice profiles ALD’s environmental efforts in its Issue 2, 2022 print edition (see “Combating Waste).
California lawmakers want to ban single-use cigarette filters, e-cigarettes and vape products in the state with the aim of benefiting the environment and public health, according to a story in The Los Angeles Times.
It’s a growing concern as the Cahaba Riverkeeper in Alabama is pleading to the public to properly dispose of vaping devices. As e-cigarette usage has skyrocketed in popularity, so has the number of vaping products and accessories they’ve seen in the watershed, according to CBS 42.
David Butler, the Cahaba Riverkeeper, explains that the effect of lithium ion batteries and vaping chemicals has on local wildlife and waterways is still unknown. But the rise in the amount of devices ending up in the river, Butler says is cause for concern.
Vaping devices like the one pictured above have increasingly been found in the Cahaba Riverkeeper. “It has the battery in it, it has the chemicals that are used in the vape juice, metal, plastic, the wrapping,” Butler said. “What impact will that have on the environment? We don’t know.”
California’s Assembly Bill 1690 would authorize local prosecutors to levy a fine of $500 per violation, defined as the sale of one to 20 items.
Supporters of the bill say cigarette filters offer no health benefits but cost the state millions of dollars to clean up and release toxic microplastics into the environment.
Roughly 12 billion cigarettes are sold in California each year, 90 percent of which are filtered, according to San Diego State epidemiology and biostatistics professor Thomas Novotny.
Nicholas Mallos, senior director of the Trash Free Seas Program at the Ocean Conservancy, said that in 2020 cigarette butts made up nearly 30 percent of the trash collected by volunteers on Coastal Cleanup Day. The city of Los Angeles alone incurs an estimated $19 million a year in cigarette filter clean-up costs. Public agencies statewide spend about $41 million a year.
The bill also targets vape products, which contain batteries and fluids that damage the environment. Reusable and rechargeable vape products would still be available under AB 1690.
Similar bills previously proposed have been unsuccessful due to “tobacco money,” according to proponents of the legislation. Assemblymember Mark Stone believes this time will be different due to a “growing awareness” of the issues and a “stronger coalition” of supporters.
The bill does not include a target date for when the ban would take effect.
Pyxus International has announced the framework of its environmental, social and governance (ESG) strategy, which builds off of the company’s legacy of sustainable agricultural production. With a focus on advancing progress on key global issues, such as climate change, farmer prosperity and human rights, the company is working across its operations and supply chain to enhance the sustainability of the business and deliver value to its stakeholders.
Pyxus’ ESG strategy includes three key pillars: Implementing solutions that further improve the company’s environmental performance while reducing its environmental footprint (environment); supporting its employees, contracted farmers and communities while protecting human rights and providing an equal opportunity for success to all (social); and operating responsibly and ethically in every action its takes (governance).
“Pyxus’ ESG strategy provides the connection between our purpose and our business priorities,” said Pieter Sikkel, president and CEO of Pyxus, in a statement. “As our company continues on its journey, the implementation of this strategy is expected to strengthen our business as well as help to recruit and retain top talent. This is an important milestone for Pyxus, and we are excited about the impact this strategy will have on our business, our supply chain and the world.”
Philip Morris International inaugurated a HUF3 billion ($10.16 million) e-cigarette recycling center on the outskirts of Budapest this week, reports the Budapest Business Journal, citing state news wire MTI.
The center can recycle 150,000 electric tobacco devices a month, but capacity can be increased, according to PMI sustainability director Miguel Coleta said.
The company picked the site because of Hungary’s economic stability and the favorable investment environment, he added.
State secretary Tamas Menczer said the investment created 100 jobs, noting that PMI has just one other recycling center, in Japan.
PMI earned more than HUF230 billion in Hungary last year.
BAT’s Vuse e-cigarette celebrated its position as the first global carbon neutral vape brand with a carbon neutral voyage down the Thames in London, home of BAT’s global headquarters.
The event was organized to underscore Vuse’s commitment to carbon neutrality and its various supporting initiatives. For instance, in utilizing substantial sea freight as part of its global supply chain, BAT aims to move the majority of Vuse’s global shipments by sea freight by the end of next year.
“I am proud of the way that Vuse is playing its part in delivering A Better Tomorrow by reducing its impact on the environment,” said Kingsley Wheaton, chief marketing officer at BAT, in a statement.
“Vuse is a leading global brand with ever-increasing scale, which allows us to drive global supply chain efficiencies and effectiveness. I am delighted that, in Vuse, we are demonstrating the kind of purposeful behavior expected from leading brands of the world. This commitment will play a part in our vision of A Better Tomorrow becoming a reality.”
Research conducted on behalf of BAT’s R.J. Reynolds Vapor Co. subsidiary found that nearly half (46 percent) of consumers said they would prefer using a vapor product from a company that was successful in becoming carbon neutral. A brand’s environmental priorities and impact are increasingly important to consumers in considering their purchasing choices, with nearly a third of consumers broadly viewing a brand more favorably based on their environmental initiatives, according to Reynolds.
Vuse’s carbon neutrality status and ambition to increase sea freight is part of BAT’s bigger ambition to become an environmentally sustainable vape brand with initiatives including:
An ambition to transport the majority of international shipments by sea by the end of 2022 and 100 percent of its consumable pods by end of 2023.
A global device and pod collection scheme; through the “Drop the Pod” campaign, approximately 200,000 pods were collected since the start of the pilot in 2020
Cutting single use plastics from packaging. The “Cut the Wrap” campaign has saved 100 tons of plastic or the equivalent of four million plastic bottles in 20202
BAT’s sustainability efforts and commitment have received notable independent recognition. These include inclusion in the Dow Jones Sustainability Indices for 19 consecutive years (the only tobacco company to be listed in the prestigious World Index in 2020), a MSCI rating of BBB and CDP A List status for climate change.
