Tag: colombia

  • Colombia: President Signs Bill Regulating Vapes

    Colombia: President Signs Bill Regulating Vapes

    Credit: Andrea

    Colombian President Gustavo Petro approved new legislation on May 15 regulating the use of e-cigarette devices, according to the Colombian media outlet El Nuevo Siglo.

    The law, labeled by lawmakers as Anti-Tobacco Law 2.0, prohibits the direct or indirect sale of e-cigarettes and e-cigarette devices to minors within the country.

    The law went into effect on May 9. It amended the Anti-Tobacco Law No. 1335 of 2009 to address the emerging use of e-cigarette devices and electronic nicotine delivery system (ENDS) products.

    Vaping products are now subject to the same regulations as traditional tobacco products.

    The law prohibits the sale of these products to minors and mandates the Department of Health and Social Protection to run educational campaigns on the health risks of vaping.

    There is a transition period to allow the industry to adjust to the new regulations.

  • RELX Launches ‘Infinity and Essential’ E-cigs in Colombia

    RELX Launches ‘Infinity and Essential’ E-cigs in Colombia

    Photo: RELX International

    RELX International will launch its next-generation e-cigarettes, the Infinity and Essential, in Colombia this month. The Infinity features RELX International’s latest innovations in product design, vapor quality, mobility and overall user experience. The Essential allows users to experience key elements of the Infinity’s design at a more accessible price point.

    According to RELX, Infinity and Essential feature a full flavor and smooth puff due to the independently-developed Super Smooth Performance technology. With more than a year dedicated to the design process, this data-driven technology was developed by defining five key elements that constitute the perfect puff. This technology was perfected through 76 sensory tests and repeated refinements of the parameters measuring RELX Super Smooth Performance.

    RELX International will launch its next-generation e-cigarettes, the Infinity and Essential, in Colombia this month. The Infinity features RELX International’s latest innovations in product design, vapor quality, mobility and overall user experience. The Essential allows users to experience key elements of the Infinity’s design at a more accessible price point.

    Our goal is to help smokers who cannot or do not want to quit, to transition to a better alternative with confidence.

    Bing Du, CEO, RELX International

    RELX International will launch its next-generation e-cigarettes, the Infinity and Essential, in Colombia this month. The Infinity features RELX International’s latest innovations in product design, vapor quality, mobility and overall user experience. The Essential allows users to experience key elements of the Infinity’s design at a more accessible price point.

    According to RELX, Infinity and Essential feature a full flavor and smooth puff due to the independently-developed Super Smooth Performance technology. With more than a year dedicated to the design process, this data-driven technology was developed by defining five key elements that constitute the perfect puff. This technology was perfected through 76 sensory tests and repeated refinements of the parameters measuring RELX Super Smooth Performance.

    The design of the Infinity device was optimized more than 40 times and more than 12,000 pods were tested to ensure leak resistance and high-quality standards. Patent applications have been submitted for more than 50 innovations used in the device, including its leak-resistant design, e-liquid pods and wireless charging case. In March 2020, the Infinity was awarded the Red Dot Award: Product Design 2020.

    “I’m proud of the entire RELX global team for creating this beautifully-designed Infinity device with superior technology, and with a dedication to innovation that we are now known for worldwide,” said RELX International CEO Bing Du in a statement. “Ultimately our goal is to help current smokers who cannot or do not want to quit, to transition to a better alternative with confidence. The more budget-friendly Essential device also allows users to experience RELX’s premium quality features”.