The global e-cigarette market is expected to reach $84.43 billion in 2025, progressing at a compound annual growth rate (CAGR) of 17.65 percent over the period 2021–2025, according to a new report in Research and Markets.
Growth in the e-cigarette market has accrued due to the changing consumer perception toward combustible cigarettes, upsurge in working population, decline in consumption of cigarettes, mounting-up prices of tobacco cigarettes and peer influence on youth.
The market is anticipated to experience certain trends like upswing in Gen Z income, emergence of flavored e-cigarettes, increasing influence of social media and rise in technological developments by e-cigarette manufacturers. However, the growth of the market would be challenged by stringent regulations, nicotine exposure in e-cigarettes and surging concerns over side effects of e-cigarettes and vapor products.
The fastest-growing regional market is the U.S. due to increasing awareness of safer tobacco alternatives, continuous efforts of anti-smoking organizations shifting the tobacco consumers to alternative forms, i.e., e-cigarettes and increased customer acceptance due to cost-efficiency of these devices.
Further, the sudden outbreak of Covid-19 is causing an adverse disruption on the overall economy through halted production and logistics activities, affecting the demand and supply of e-cigarettes across the world.
A new pod device has been launched by the largest vapor retailer in the U.K. VPZ’s AEQ Pod Device Kit has been designed and developed in VPZ’s purpose-built facility in Edinburgh to support smokers looking to make the switch to vaping, according to a press release.
“The device is an easy-to-use new to vaping product which offers smokers the freedom to choose a range of flavors and e-liquid strength,” the release states. “The AEQ is already outselling other packages in the new to vaping category and has been introduced as VPZ launches its first ever Vape Clinic.”
Doug Mutter, director of VPZ, said VPZ is spearheading the fight against the U.K.’s No. 1 killer: smoking. “The Pandemic has triggered an increase in smoking rates and the public health problem has been compounded by funding cuts for NHS stop smoking services and local support groups,” he said. “The launch of our new AEQ device has been developed by us in response to helping smokers take the first steps in their stop-smoking journey. The development of this dedicated new to vaping product, as well as the launch of our pilot Vape Clinic truly underlines our commitment to helping the UK achieve its ambitions to be a tobacco-free nation by 2030.”
VPZ is the UK’s largest vaping retailer with over 150 stores. A new report from Royal College of Physicians Tobacco Advisory Group backs vaping as an effective treatment for tobacco dependency and recommends that it should be included and encouraged in all treatment pathways. The report also found that the long-term impact of vaping is 95 per cent less harmful than smoking cigarettes.
More than 400 owners of independent vape shops are urging FedEx to reverse its rule banning the shipment of vapor products. A letter drafted by Greg Conley, president of the American Vaping Association (AVA), to FedEx Chairman and CEO Fredrick Smith, states that the shipping ban is a “misguided and unnecessary” policy that prevents combustible smokers from access to lower-risk products that could help them quit smoking. The signatories include representatives from every facet of the vaping industry.
“It also threatens thousands of small businesses like ours, which rely on common carriers like FedEx to ship the lifesaving products we stock every day,” the letter states. “Please reconsider this disastrous decision, which will perpetuate another generation of smoking-related deaths – especially among underprivileged communities.”
The letter also accuses FedEx of continuing to ship vapor products for a select few large vaping industry manufacturers. The letter claims that FedEx is “picking winners and losers” in the vaping industry, calling the practice discriminatory against small businesses and raises serious antitrust concerns.
“In addition to the hypocrisy, antitrust concerns, and blatant negative impact on marginalized communities, we can’t help but also notice an inconsistency in shipment policies of companies like yours. For example, it struck us as ironic that FedEx banned the shipment of our legal, lifesaving, and regulated products, yet they are failing to identify and stop the company’s own shipment of illegal pharmaceuticals – products that have proven to have disastrous consequences on our country,” the letter states. “Also, while we as a group do not express a position on the Second Amendment, it does seem odd that you continue to ship firearms yet are prohibiting us from stocking our store shelves with legal products.”
The U.S. Congress imposed new limitations on the shipment of electronic nicotine delivery systems (ENDS) through the United States Postal Service (USPS) by including ENDS products in an updated provision to the 2009 Prevent All Cigarette Trafficking (PACT) Act. ENDS would now be subject to the same shipping laws as combustible tobacco.
The PACT Act has historically exempted business-to-business deliveries from the USPS ban. Specifically, the USPS ban does not extend to tobacco products mailed only for business purposes between legally operating businesses that have all applicable state and federal government licenses or permits and are engaged in tobacco product manufacturing, distribution, wholesale, export, import, testing, investigation or research.
While the legislation was geared toward nicotine vaping products, the law is so broadly defined that cannabis businesses must also comply. This means marijuana and CBD companies selling, manufacturing or shipping vaporizers or associated parts across state lines are required to comply with the provisions of the PACT Act.
FedEx regulations are harsher than those mandated by Congress. The company has prohibited the shipment of all vaping products to both businesses and adult consumers. The letter states that the FedEx regulations would have a greater impact on small businesses than on large companies who have sophisticated distribution networks.
“Because most vape retailers are small mom-and-pop shops, they do not have the ability to build in-house distribution networks like those utilized by big tobacco companies,” the letter states. “As a result, the consequences of this decision are largely being borne by small, independent vape shops and our customers. We rely on companies like FedEx to stock our store shelves and meet customer demand. These restrictions will inevitably result in unintended, but severe, consequences for us, our businesses, our families, former cigarette smokers, and those trying to quit smoking around the country.”
GeekVape’s new Aegis Max Kit sets a new standard for quality, performance and value.
By Mike Huml
The Aegis Max Kit from GeekVape is the ideal kit for intermediate vapers or anyone looking for a robust single-battery setup that produces maximum vapor. With 21700 or 18650 battery compatibility, the Aegis Max will far outlast the competition, and with the included GeekVape Z sub-ohm tank, this kit truly sets the bar for intermediate kits.
GeekVape’s popular design aesthetic is continued with the Aegis Max mod, incorporating a rubberized texture along with metal and leather for a super comfortable feel and maximum durability. The Aegis series is designed to be dust-proof, water-resistant and to be protected from drops from a reasonable distance.
The 510 connection is a solid piece of steel that eliminates threading issues. It also provides a solid foundation for atomizers with diameters up to 30 mm with no overhang. The buttons and screen are more conducive to a thumb-firing grip, which works well with the rubberized finish and the leather portion and stitching.
The mod is simple enough to use in wattage mode or temperature control mode, and the menu features many shortcuts that offer additional functionality such as adjustment locking, stealth mode and more. These features come standard on many modern devices, but the Aegis Max allows more advanced users to dig deeper into the menu for more customization features.
TCR curves, variable power settings and firmware upgradeability are all available to those who really want to fine-tune their vaping experience. Although the Aegis Max is geared toward intermediate users, the advanced features never get in the way if ignored or not needed. This also opens up the Aegis Max as a serious contender for enthusiast vapers looking for something a bit more tame than a multi-battery device.
Although the Aegis Max kit includes an adapter for an 18650 battery, it really shines when used with a 21700 cell. With power output up to 100 watts, an 18650 battery just can’t hold out very long even when used in the 60 watt to 80 watt range. Additionally, using an 18650 battery means that the additional bulk of the mod is no longer justified, and GeekVape offers several other mod options that are either powered by an 18650 cell or an internal battery.
While the Aegis Max does offer internal charging via an included micro-USB cable, the battery door can also be unscrewed to remove and replace the battery. The battery door is a bit unique since it screws in but features a flip-out “handle” to assist the user. Because the Aegis Max prides itself on being sealed from water and dust, the battery cap incorporates an O-ring that sits at the base of the threading. This extra security also means that the process of twisting the battery door on or off doesn’t feel quite smooth, and this could have quickly derailed the whole system.
However, the handle that swings out makes battery replacement incredibly easy for most users and if it isn’t, GeekVape also includes a tool with the kit that further reduces the effort needed to manipulate the battery door. In short, the system works extremely well even when it doesn’t seem like it should at first glance, mainly because of the forethought of the manufacturers.
The screen on the Aegis Max differs from some other GeekVape mods in that it is monochrome instead of colored. However, this doesn’t impede functionality or readability in any way and may actually serve to keep the price reasonable. For anybody already accustomed to the menu system from other Aegis series devices, the Aegis Max is nearly identical. At a glance, the screen shows the current firing mode, the power or temperature setting, remaining battery life, coil resistance, amperage, voltage and a puff counter.
As for the Z tank—this is an extension and renaming of the Zeus line of products. This newest iteration, the Z Max tank or simply the Z tank, features a 25 mm diameter and uses replaceable mesh coils that are available in 0.2 ohm or 0.4 ohm varieties. The Aegis Max kit includes one of each, but both are very similar. The 0.2 ohm coil requires a bit more power but has slightly more airflow due to a marginally larger diameter.
The 0.4 ohm coil is slightly more reserved and will extend battery life by a small amount. Neither coil is specifically designed for restricted lung hits, but both can be used for this purpose with a small adjustment to output power and by closing the airflow adjustment ring to the desired value. Because of the mesh heating element, heat is dispersed more evenly, allowing for an overall improved vape experience. Flavor is more robust, more vapor is produced and a wider power range is possible with minimal risk of oversaturated or dry hits.
While the airflow adjustment ring at the top of the tank can be closed off to heavily restrict airflow, mouth-to-lung vaping is not recommended. The internals of the tank are wide open and designed for maximum airflow and vapor production. Attempting mouth-to-lung vaping will result in poor vapor production and a harsh throat hit. However, using a different tank specifically designed for mouth-to-lung vaping isn’t off the table, as the Aegis Max mod works just as well at 15 watts as it does at 100 watts. Coupled with a 21700 battery, several days of use can be achieved in between charges when used in this way.
The Z tank is designed from the ground up for cloud chasing and ease of use. Airflow is top down to eliminate leaking and to provide a smooth draw. The tank is also top filling for maximum convenience. The top cap unscrews approximately a quarter turn before it’s able to be removed and the tank filled. This helps eliminate the frustration of needing to turn the cap over and over for it to be removed.
It’s a small thing in theory, but anybody who has tried to fill a tank with excess liquid on their hands will understand the relief of a single, quick turn of the cap in order to remove it. Doing so reveals two large kidney-shaped fill ports, which are widely accepted as the best filling method. There is no juice backup due to pressure, and thick liquids can be dispensed quickly with no spillage.
The Z tank holds 5 mL of e-liquid with the default bubble glass installed, but the kit also comes with a standard glass tank section that reduces the size as well as the capacity to a moderate 3.5 mL. Coil replacement is relatively painless and can be done without the need to empty the tank beforehand. The base unscrews easily to reveal the coil, which simply slides in and out and is held in the correct position by two grooves on either side of the coil base. If for some reason the coil does not slide out easily, GeekVape has included a tool for that as well. It’s great to see that GeekVape has included tools to increase accessibility for some of the maintenance that may require the use of fine motor skills rather than compromise on quality.
The Aegis Max kit is unmatched in terms of build quality, aesthetic and performance. The mod is durable and rugged by design but is also easy to use while including features also found in GeekVape’s more advanced devices. As far as single-battery mods go, the incorporation of 21700 batteries is a no-brainer.
The advantages of extended battery life and increased reliability when used above 60 watts compared to a standard 18650 battery can’t be overstated. While the Aegis Max mod could be smaller, the increased size feels great in the hand, offers additional protection to the battery if dropped and allows for the use of extra-large atomizers with no overhang.
The GeekVape Z sub-ohm tank as well as the Z series coils are among the best on the market. Airflow is smooth and relatively quiet, and the vapor is effortlessly produced. The flavor is accurate and bold, and it’s safe to say that leaky tanks are a thing of the past, barring user error. Coil replacement and refilling are quick and easy, and a wide airflow path and mouthpiece means no spitback. The implementation of a mesh heating element keeps juice flow consistent and expands the ideal power range for each coil.
The kit comes with a myriad of replacement O-rings as well as the battery door and coil replacement tools. Everything except for a battery and e-liquid is included in the Aegis Max kit, which retails for between $50 and $70—that’s a steal. The mod and the tank are available separately as well, but either way, the price-to-performance proposition is incredible.
The Aegis Max kit rides the line between intermediate and advanced devices, but it does so with grace. For either market, neither gets in the way of the other. This is a perfect device to upgrade to from pod systems or starter kits or even from a similar intermediate device that uses an 18650 battery or internal battery. For advanced or enthusiast vapers, the Aegis Max doesn’t necessarily mean a step back.
While the battery life and power output can’t match that of a multi-battery mod, keep in mind that 200 watts is often overkill, and enthusiasts won’t be sacrificing too much for a top-tier setup that’s likely a bit smaller and more portable.
All in all, GeekVape has once again impressed with the Aegis Max kit and has set a new standard for quality, performance and value.
A study led by the University of California – Los Angeles (UCLA) has found that women who use electronic cigarettes during pregnancy are 33 percent more likely than those who don’t to give birth to low-birthweight infants, according to a press release. Low-birthweight babies — those weighing less than 5.5 pounds — often require specialized medical care and are at greater risk of early-life complications and long-lasting health issues, said Annette Regan, the study’s corresponding author and an adjunct assistant professor of epidemiology at the UCLA Fielding School of Public Health.
Findings from the study, which also involved researchers from the University of San Francisco, Texas A&M University and the U.S. Centers for Disease Control and Prevention, are published online in the journal Obstetrics & Gynecology.
The researchers analyzed data on approximately 80,000 mothers from the 2016–18 Pregnancy Risk Assessment Monitoring System, or PRAMS, a CDC-coordinated project that collects information nationwide on maternal experiences before, during and shortly after pregnancy. Among that cohort, 1.1 percent (800) reported having used e-cigarettes during the final three months of their pregnancy, and nearly two-thirds (533) of those e-cigarette users said they had also combustible cigarettes during that period.
“Although only a small percentage of people used e-cigarettes, we were surprised with how many used both e-cigarettes and combustible cigarettes during pregnancy,” said Regan, who also teaches at the University of San Francisco’s nursing school. “We found increased rates of low birthweight for e-cigarette users, and this occurred even for those who didn’t also smoke cigarettes.”
E-cigarette use in Taiwan has tripled since 2018, reports The Taipei Times, citing a study by the Ministry of Health and Welfare’s Health Promotion Administration (HPA).
In 2018, e-cigarette use was at 0.6 percent; in 2020, that rate grew to 1.7 percent, according to the study, which looked at responses from 25,000 people 18 years and older.
The highest e-cigarette use rates were found in men ages 26 to 30, at 6.3 percent, and women ages 21 to 25, at 4.6 percent.
“To put this growth into perspective, use of traditional cigarettes grew only marginally over this period, from 13 percent in 2018 to 13.1 percent in 2020,” said Lu Meng-ying, HPA Tobacco Control Division official. “The situation needs urgent attention, especially as new e-cigarette users are almost all young people.”
Most respondents said they use e-cigarettes out of curiosity while 17.3 percent use them to quit smoking combustible cigarettes and 9.7 percent use them because friends use them.
Use of flavored tobacco products is increasing as well, from 8.2 percent in 2018 to 15.6 percent in 2020. Majority of the increase was seen in women.
“There are more than 1,200 additives used in flavored tobacco products, and the vast majority of them are chemically derived,” Lu said. “The goal of manufacturers is to prevent new smokers, especially young women, from being turned off by foul smells.” He added that the effects of long-term use of flavored products are not well understood.
RELX International recently launched its initiative to boost efforts to prevent youth use of vaping products. The initiative, RELX Pledge, is guided by three key pillars: Guardian program, Golden Shield and Green Shoots, according to a release.
The Guardian program is an initiative that stretches from product development to sales, preventing and discouraging the use of vape products by minors through joint efforts with retailers to step up on-site identification, according to RELX’s head of marketing, Leina Chedid.
“Since our inception, youth prevention has been an integral part of RELX International’s core company values. Our Guardian program applies across all our sales and marketing and supports effective legislation and regulation to prevent the purchase and use of our products by minors,” she said.
The Golden Shield program aims to end the sale of counterfeit products by working closely with investigation firms, e-commerce platforms and local authorities to weed out such products from the market, according to RELX’s global head of external affairs Jonathan Ng. He said that through Golden Shield RELX has assisted in 28 successful cases, removing over 550,000 fake products from the market and over 77,000 websites since 2019.
Green Shoots program is an initiative created to give back to the community, using the brand’s experience to help aspiring entrepreneurs and small business owners get their businesses on the track to growth and success, according to NG
“Startups and small businesses are the economic backbone of societies around the world. As a company that grew from a startup ourselves, we understand the numerous challenges that small businesses encounter daily. Through the Green Shoots program, we hope to share our experience and knowledge to help them get on the right track towards growth and success,” he said. “Protecting minors is an issue we take very seriously, as our pledge commitment shows. We sincerely hope that others in the industry take this lead and also commit to this new era of responsibility.”
Components of the RELX Pledge will be rolled-out globally (excluding Mainland China and the United States) throughout 2021, and will be further enhanced in 2022, according to the release. The RELX Pledge will be localized in countries in which RELX International holds a market presence to account for applicable local customs, cultures and traditions.
Vaping products don’t create costs; they make some of the costs of tobacco use disappear.
By George Gay
According to a Vapor Voice news story quoting a CStoreDecisions piece by Isabelle Gustafson, lawmakers have introduced into the U.S. Senate a bill that would establish a federal tax on vaping products and increase the traditional tobacco tax rate for the first time in a decade.
I quote below three of the five-paragraph news story in full because I believe that some of the points made by those supporting the bill need to be challenged, though I acknowledge that such challenge will not affect the final outcome:
The Tobacco Tax Equity Act of 2021 aims to “close tax code loopholes for tobacco products by increasing the federal tax rate on cigarettes, pegging it to inflation to ensure it remains an effective public health tool and setting the federal tax rate for all other tobacco products at this same level.”
“Tobacco-related disease accounts for one out of every five deaths in America, and I know that story firsthand,” Senate Majority Whip Dick Durbin was quoted as saying. “Data shows that the most effective strategy to prevent children from starting this deadly habit is to price it out of their range. This bill would help reduce tobacco and e-cigarette use by ending loopholes that the industry has exploited to target our children. If America can kick its nicotine addiction, it would go a long way to improving our public health for generations to come.”
“Loopholes in our tax code continue to favor big tobacco while the American public, especially our youth, pays the price,” said Representative Raja Krishnamoorthi. “The Tobacco Tax Equity Act increases taxes on cigarettes and finally imposes taxes on the e-cigarettes hooking our children on nicotine, which would generate billions of dollars in federal revenue. As a father of a high schooler and middle schooler, I’m determined to make sure we end the youth nicotine and vaping epidemic.”
I would like firstly to question the term “loopholes,” which is used three times, once in the introduction and once each by the two politicians quoted. The word loophole is used normally to convey the idea that some scam is in operation that allows a disreputable individual, corporation or organization to gain an advantage over others by obeying the letter of a law or rule but not the spirit of that law or rule. And that implied criticism is aimed at one of the usual suspects—big tobacco.
But is this what has been going on here? Has big tobacco been using loopholes in the tax system to target young people? Not from the evidence presented. The politicians quoted seem to be complaining that big tobacco hasn’t been falling in line with tax rules not yet in place, which seems a tad unfair. In other words, the complaints, if any, should be aimed at the politicians for not having brought in these new rules earlier, given that they seem to believe they are so important.
But it is not the way of politicians to blame themselves or even to admit that they have been neglectful of their duties, so the politicians try to clamber onto the word loopholes as if it somehow represents the moral high ground.
And on that somewhat unstable ground, they teeter. Durbin is quoted as implying that one or more people from within his circle of family and/or friends died from a tobacco-related disease. I’m sure that most people would sympathize with Durbin at this point, but the problem here is that he is trying to convince people of the correctness of his position by arguing from the particular to the general.
And the concern must be that despite the fragility of such arguments, other politicians will be won over. It makes you wonder what would happen if a politician called for extra taxes on automobiles because somebody from within her circle had been killed in an automobile wreck.
What I don’t like, also, about Durbin’s position is that it smacks of collective punishment. Tobacco consumption led to the death of somebody from within his circle, so all tobacco users should be punished through the taxation system, even though what they are doing is legal and even though they had no interaction or involvement with the dead person. Such actions are banned even in war.
Then, from the dizzying moral heights of language loopholes and particularities, the announcement moves on to the favorite ploy of all: emotional blackmail. We are told that the new taxes will protect “our children”—or, rather, children (three mentions), youth (two mentions) and schoolers (two mentions).
I wonder how? Perhaps, in the light of not enough attention being paid by politicians to some of the other needs of children, the additional money raised through the new taxes could be used to feed the 18 million children who are projected to face hunger in the U.S. this year. But don’t hold your breath.
Krishnamoorthi is quoted as saying that the Tobacco Tax Equity Act “increases taxes on cigarettes and finally imposes taxes on the e-cigarettes hooking our children on nicotine.” Note the use of “finally” here, which I guess is meant to imply that it has taken a long time to bring the bill forward because of the heroic efforts that politicians have had to put in to overcome the huge barriers standing in the way of tax reform, when, presumably, the reason is that they have not been bothered up to this point.
I would also like to take issue with the idea that Krishnamoorthi trots out about “e-cigarettes hooking our children on nicotine.” Does he know this to be the case, I wonder? Has he proof? It is true that if you look on the website of the National Institute of Drug Abuse, you will see a piece that says, “Consuming nicotine—through regular cigarettes or vaping—leads to the release of the chemical dopamine in the human brain. As with many drugs, dopamine prompts or ‘teaches’ the brain to repeat the same behavior (such as using tobacco) over and over.”
But according to a review by Rivka Galchen (London Review of Books, April 22) of The idea of the Brain, the author, Matthew Cobb, casts doubt on such an idea. “The connection of dopamine to addictive behavior—Cobb cites a Facebook founder saying the site was meant to be addictive, to ‘give you a little dopamine hit’—is ‘nonsense’ and ‘neurobollocks,’” Galchen quotes Cobb as saying. I am not saying that Cobb is correct. I am not in a position to be able to judge such things, but what he has to say must surely give people, even politicians, pause for thought, for he is not alone in thinking this way.
One problem in assessing the rights and wrongs of taxing vaping products in the U.S. arises from the fact that politicians have fallen for the Food and Drug Administration’s descent from science to alchemy in “deeming” these products to be tobacco products. Imagine a U.S. in which bread has not been invented and a significant proportion of the population lives on cake as a staple, with the consequence that these people are wobbly fat.
In trying to improve the situation, the authorities have turned to imposing high taxes on cake, but the sugar content proves to be too appealing, and the people keep buying cake, whether tax-paid or illicit. The authorities then declare war on the cake manufacturers who, after a while, admit that too many wobblies are dying, and come up with bread, with which they claim they can wean at least some of the people off cake.
What do the authorities do? Do they welcome this development? Not if we are talking about the FDA. They say that bread, like cake, contains flour, and, since there are still small amounts of sugar in bread to make it palatable, bread must be deemed to be cake. At which point, the politicians, desperate for funds, realize that bread can be taxed. Alice has gone headfirst through the looking glass.
A couple of other points come out of the announcement of the bill. It is clear that part of the aim of the bill is to force the U.S. “to kick its nicotine habit.” But nicotine and tobacco use are both legal in the U.S., so people have the right to consume tobacco and nicotine products. There is a danger here that politicians are going to muddle up issues of ethics with those of rights.
Just because you object to something on ethical grounds doesn’t bestow on you the right to make it unobtainable for those who don’t go along with your ethical views. In the U.K., we seem to get stuck in the same morass when discussing the issue of assisted dying, and all too few politicians are willing to make the stand that though they might be ethically opposed to assisted dying, they recognize the rights of others to avail themselves of it. As I believe Michel de Montaigne pointed out in the 16th century, “Life is slavery if freedom to die is wanting.”
At the same time, it seems to me that we enter the tobacco and nicotine tax debate too far along the line. We enter it on the assumption that tobacco and nicotine products should be taxed. But why is this so? Well, one idea has it that products should be taxed according to the harm that they cause. This point was made by a couple of speakers who addressed the Western Economic Association International (WEAI) virtual conference during March.
According to a news report, one of them, Woo-Hyung Hong, professor in the Hansung University Department of Economics (South Korea), said that tobacco taxes should be based on a product’s external economic costs. Such a system should consider medical costs, loss-of-labor capital costs, costs from cigarette-related fires and avoidance costs, among others.
There is a certain logic associated with this idea, but if you accept that logic, then surely you have to apply it to everything. Automobiles, for instance. Look at the medical costs that arise from people driving automobiles. There are, of course, the deaths and injuries caused by car wrecks, the deaths and injuries caused by the pollution most automobiles contribute to, pollution that has now been acknowledged to be a bigger killer worldwide than tobacco consumption. And then there is the issue of people becoming wobbly fat because they use their cars rather than walk.
This, in part, is what the U.S. Centers for Disease Control and Prevention has to say on this subject: “Obesity is serious because it is associated with poorer mental health outcomes and reduced quality of life. Obesity is also associated with the leading causes of death in the United States and worldwide, including diabetes, heart disease, stroke and some types of cancer.”
And what about the loss-of-labor costs? Well, for a start, all of the medical problems outlined above are likely to lead to such loss of labor, and just imagine the loss caused by people snarled up in highly polluting traffic jams.
And while most automobiles still run on fossil fuels, there is the billion-dollar cost of subsidizing the oil companies for pumping these fuels out of the ground—fuels, the use of which is causing eye-watering costs associated with climate change and environmental breakdown, costs from which we might never recover.
None of this is to say that tobacco should not be taxed. We are too far down the road to go back now. But all of the revenue from such taxes should be used to relieve some of the causes that encourage people to take up smoking; one of which is clearly poverty since poverty is a good predictor of the likelihood of a person being a smoker. I believe in the idea of redistributive taxes, but the way that tobacco taxation works at the moment is that it is redistributive “upward,” which is obscene.
And finally, there is no reason to tax vaping devices. They don’t create costs; they make some of the costs of tobacco use disappear. They are a solution, not a problem.
A lawmaker in Israel wants to tax vaping products the same as traditional tobacco cigarettes. Health Minister Nitzan Horowitz is set to propose legislation to combat smoking addiction in Israel, including disposable electronic cigarettes that he says have become popular among Israeli teenagers.
According to the Isreal Hayom, quoting anonymous sources sources states: “There is concern that in the past the decision-making of the political echelon with regards to e-cigarettes was motivated by unprofessional considerations,” the source states. “Horowitz intends to investigate the matter of disposable electronic cigarettes and government policies and restrictions on smoking products … with the consideration of public health alone.”
As part of his initiative, the health minister is looking to raise the tax on vapors to equal regular cigarettes and tobacco; withdraw the special permit that had been granted to newspapers and other written advertising to print cigarette ads; and adopt graphic warnings on cigarette packages – a measure not yet applied in Israel but used in 120 countries worldwide, according to the story.
“The idea to make electronic cigarettes disposable is a sophisticated and dangerous marketing manipulation,” CEO of nonprofit Smoke Free Israel Shira Kislev said. “Because teenagers then think they are not risking getting addicted to cigarettes because their vapor will only last them one time. But the nicotine content makes these e-cigarettes addictive, and in a cruel way, repeated use makes teenagers smoke them more and more.”
E-cigarettes have been banned in India since 2019, but the ‘grey’ market continues to grow.
By Vapor Voice staff
There are more than 100 million cigarette smokers in India. The country suffers from over 1 million tobacco-related deaths each year. But Western-style cigarettes account for only a fraction of tobacco consumption in India. According to data from the Global Adult Tobacco Survey (GATS) of 2016–2017, India has the second-largest tobacco-consuming population in the world (China is first). An estimated 267 million Indians use tobacco in some form.
Tobacco also plays a significant role in India’s economy. More than 4.2 million hectares of farmland in India are dedicated to growing tobacco. The government also owns a 28 percent stake in ITC, India’s dominant tobacco company. Currently, there are only 19 smoking cessation centers for the nearly 270 million tobacco users, and there is no national policy to make telemedicine or other medical support available, according to the CDC Foundation.
Under the guise of preventing potential health risks to the country’s youth, India banned the “import, manufacture, sale, advertisement, storage and distribution” of e-cigarettes in September 2019. Ministers at the time said the decision aimed at averting health risks related to e-cigarettes. The Indian vaping ban came amid an updated guidance from the World Health Organization (WHO), which encouraged the prohibition of e-cigarettes. India’s ban does not cover the personal consumption of vaping products, although the rule is ambiguous and doesn’t define personal consumption.
Before the vapor ban, many vapers would purchase their products at tobacco shops, known as paanwalas. These shops sold mostly basic 510-threaded vaping devices, low-quality shisha-flavored e-liquids and cheap closed pod systems, according to sources familiar with vaping in India. Shop owners knew little about tobacco harm reduction (THR) and the role vapor products play. A handful of large importers were supplying the shops, and in 2014, ITC even released its own e-cigarette, Eon, that it marketed through the local shops.
India also had a small fraction of vapers, mostly former smokers, that understood the THR concept of vaping and its purpose as a quit smoking aid. “They opened a few shops and were quality conscious. They wanted to help customers stop smoking combustible cigarettes,” said a former vape shop owner, who asked to remain anonymous due to the illegal nature of vaping products in India. “These shops sold mostly high-end brand devices and e-juices from trusted manufacturers. “Almost all of them had online shops and social media presence and nationwide reach, and a few also had brick-and-mortar stores.”
Then came the ban. India’s legal vaping market abruptly stopped overnight. All websites were shut down immediately, sources said. The law, as written, is strict with severe penalties. Initially, all players in the vaping industry in India were terrified. “After some time passed, with little to no enforcement action, the market began to slowly reemerge,” said another former participant in the Indian vape market. “Vendors returned, although in much smaller numbers. The cheap, low-quality vapes are back at the bigger paanwalas. Often these shops do not care what age a customer is when selling tobacco products.”
Amplifying the issue is that most of the employees running the paanwalas do not possess the knowledge to properly educate customers about the usage and maintenance or the pros and cons of vaping products, according to the former vape store owner. “This market needs restrictions and regulations. The less educated, less privileged masses perceive vapes as just another way to exhale dense clouds,” he said. “Also, this market is less afraid of the law because, in most places, the local police have arrangements with small stalls/shops/kiosks of all kinds, where they collect a weekly fee (called a hafta) to look the other way when they flout rules.”
Vaping products are even being displayed on some store shelves now in India. A few of the biggest paanwalas in the cosmopolitan cities reportedly sell Juul and other high-end hardware. It’s not plainly obvious everywhere, and the specialist “vape only” vendors are all clandestine. Most of the specialists are discerning and do not entertain new customers without a reference from a known customer.
“The black market is not large at present. However, as India has a huge population (1.4 billion), even ‘not large’ can be sizable. Unofficial estimates say India had a million vapers before the ban, and there are still approximately 200,000 to 300,000 vapers in the country,” the former market player said. “The penalty for selling vapes to anyone—even an adult—is up to three years in prison and fines up to INR500,000 ($6,700). You will be amazed to know that the penalty for selling [combustible] cigarettes to a minor is only INR200 ($2.75) with no imprisonment. How is this allowed?”
According to Anupam Manur, an assistant professor of Economics at the Takshashila Institution in Bengaluru, banning vapor products has caused the government to lose all controls over the products.
“If a seller is selling an illegal product anyway, what difference would the age of buyer make—whether it is above or below 18 years?” Manur wrote in Business Insider. “Furthermore, since it is illegal, would it make sense for a seller to ensure product quality and safety? There have been numerous reports of substandard and potentially dangerous products being sold in India on the black market,” he said. “It would behoove the government to learn the lessons from the U.K. and the U.S. and choose a harm reduction approach, which would involve developing a regulatory plan for e-cigarettes that maximizes smoking cessation among adults while limiting youth uptake.”
The WHO was more enthusiastic about India’s approach, even giving Indian Health Minister Harsh Vardhan a top award for pushing the policy. Vardhan is a former WHO advisor and was until recently the chair of WHO’s executive board, and hence deeply steeped in the WHO’s anti-THR stance. “His leadership was instrumental in the 2019 national legislation to ban e-cigarettes & heated-tobacco products,” tweeted the WHO secretary-general, Tedros Ghebreyesus, after announcing the award. “Thank you, minister!”
Samrat Chowdhery, director of the Association of Vapers India (AVI) and president of the International Network of Nicotine Consumer Organizations, a global consumer advocacy group comprising 40 national and regional bodies, does not expect anything to change in India’s vapor market any time soon.
Politics aside, the negative impact of the ban will become clear in time, he says, adding that the nations that have embraced vaping products as THR tools are reaping the rewards of accelerated smoking declines after allowing (and in some cases encouraging) smokers to make the switch.
Countries that have experienced lower health costs because they have embraced vaping products and invested in THR may one day offer enough evidence to force a shift in India’s policy toward e-cigarettes, according to Chowdhery. “Currently, Thailand is the only other major country in Asia that bans safer nicotine inhalation alternatives, and it is worth noting along with India, it too has a state-run tobacco enterprise which is facing competition from replacement products,” said Chowdhery. “China is moving toward regulation too. This ‘ban group’ is likely to shrink further over time.”
If electronic nicotine-delivery system products continue to be available in some form in India, the number of ex-smokers who have switched will continue to grow, according to Chowdhery. With the ban slowing this transition and potentially even halting it, he believes at some point the vaping ban will create its own critical mass to call for a rethink.
“Another possibility is that the courts intervene and either discard the law altogether or create caveats which render the law infructuous. Such challenges require substantial financial backing, which established commerce in this field can support,” said Chowdhery. “The courts have so far been reluctant to delve into this issue because of the emotional ‘think of the children’ pitch attached to it, but over time, rationality and pragmatism will win over. A country with this large of a tobacco problem cannot for long ignore effective measures to reduce related mortality and morbidity.”