The latest in vaping industry innovations made its debut during InterTabac 2023, held from September 14-16, as FEELM, a leading closed system solution provider, unveiled its OS Vape in a partnership with OS.
It is the first time FEELM has co-exhibited with its local partner during the world’s largest nicotine and tobacco trade show held in Dortmund, Germany.
OS, a major player in Germany’s shisha product market, recently ventured into the disposable vaping product market.
A representative from the FEELM booth said that collaborating with clients for exhibitions is a new strategy aimed at bolstering the client’s brand presence in local markets.
The FEELM spokesperson said the company intends to continue its co-exhibition format at major global exhibitions, joining forces with clients from various regions in a collective march towards a global presence.
OS Vape introduced a disposable vaping solution that delivers an elevated puff count, cost-efficiency, and unmatched vapor consistency, promising German consumers a rich vaping experience reminiscent of their cherished beers.
The OS Vape uses FEELM Max ceramic coil technology, disposable product the ability to provide 800+ puffs, a more than 30% enhancement in puff count compared to other common disposable products.
This establishes a new standard under TPD compliance, according to the FEELM spokesperson.
“Beyond puff count, OS Vape offers an exceptional vapor and taste consistency of over 95%. These groundbreaking advancements have undoubtedly propelled the vaping industry to new zeniths,” the spokesperson said. “Additionally, the signature transparent e-liquid tank not only alleviates e-liquid concerns but also adds a touch of aesthetic sophistication.”
The closed-system solution provider for the world’s largest atomization company, Smoore, captured seven prestigious awards at the Vapouround Mena Vape Awards 2023 held during World Vape Show Dubai.
FEELM, a subsidiary of Smoore, earned high praise at the vent and was crowned Best Manufacturer and Industry Leader beating out a roster of international competition.
Speaking after the ceremony, Rex Zhang, assistant president of FEELM said it was an honor to be recognized as a main player in the industry.
“This is especially exciting considering FEELM also walked away a winner at the Vapouround Global Awards in the UK earlier this year,” he said. “We pour huge amounts of time, effort and resources into optimizing our brand to be the best it can be and developing new technologies that can level up the vape category as a whole – these awards act as proof that we are very much on the right track.”
As well as celebrating its own successes at the Dubai event, FEELM also saw some of its clients take to the winner’s podium. Vape brands PYRO, Aroma King and DEJA VOO – which use FEELM technology in their products – won Best Newcomer, Industry Leader and Best Disposable respectively.
Adding to the list of accolades for brands using FEELM technology, RELX garnered the Best Brand award and also received recognition for its WAKA device securing the runner-up position for Best Newcomer.
“Congratulations to both of these companies. It’s great to see exceptional brands, who are doing exceptional things, get the recognition they deserve,” said Zhang.
The Vapouround MENA Awards coincides with the World Vape Show (WVS) in Dubai, which is one of the biggest expos in the industry calendar.
FEELM used this year’s WVS event as an opportunity to showcase its latest technological developments such as FEELM Max, Topower and Power Alpha.
A new disposable vape battery solution was showcased during the World Vape Show Dubai, held from June 21-23. The pioneering power technology developed by FEELM, a subsidiary of the world’s largest atomization technology company Smoore, is intended for markets that allow higher puff counts and has been designed to increase the endurance of single-use devices.
When compared to mainstream batteries, the new Topower offers 30 percent more capacity with the battery size remaining unchanged and can deliver over 6,000 puffs without needing to be recharged.
Topower also provides a constant power output that reduces the loss of taste caused by voltage drop.
FEELM says the new innovation also boasts the “longest shelf life in the industry,” according to a press release, promising just 1 percent power attenuation over six months and 3 percent over a year – which the brand says is 1/10th the level seen in traditional batteries. “This is our new battery technology customized for higher puff disposable vape, with large puff vaping without charging, ultimate-low discharge, ultimate-high energy density,” said Rex Zhang assistant president of FEELM. “The end goal for our industry is to create a smoke-free future and unburden adults from the harms of deadly cigarettes – technology is going to play a leading role in achieving this.”
Zhang said the no-charge element of Topower was beneficial not just for brands, but for consumers as well. He said the battery solution eradicates the need for additional charging cables, which eliminates the necessity for internal charging devices and consequently saves on production costs.
He also said consumers would no longer need to “worry about when and where they could next plug their disposable, which can reduce user anxieties and create a more convenient vaping experience,” according to the release.
Topower has been incorporated into two solutions – FEELM Max’s ceramic coil disposable solution and Power Alpha‘s mesh coil solution.
FEELM Max and Power Alpha have already been extensively commercialized and have achieved considerable success in multiple countries.
FEELM, the subsidiary of the world’s largest atomization technology company, Smoore, exhibited two innovations that have been developed to “raise product performance” across the disposable vape category during an industry event in Dubai.
The FEELM Max’s ceramic coil and Topower battery technology were created as part of a targeted effort to ‘level up the single-use sector’ and enhance consumer experience, according to a press release.
The pioneering advancements both earned attention from the industry and are already appearing in devices from globally recognized brands.
FEELM says each was designed to address a “pain point” of the industry.
FEELM Max’s ceramic coil has done away with super-absorbent cotton to reduce the amount of e-liquid that goes to waste and increase the puff count of TRPR- and TPD-compliant 2ml disposables in the UK by as much as 30 percent – a rise from 600 to at least 800 puffs.
It also reduces impurities by 78 percent during the heating process, produces air particles that are 55 percent smaller than mainstream solutions and uses a “constant power engine” that provides a vapor consistency of 95 percent and a 35 percent improvement in taste consistency.
The second notable innovation is FEELM’s Topower battery technology. This breakthrough increases the endurance of large e-liquid capacity vapes and can provide over 6,000 puffs without needing to recharge, which allows consumers to get rid of the hassle of charging.
Further, the compact power solution – which offers 30 percent more capacity – delivers a consistent output which FEELM says will counter the common issue of flavor reduction caused by voltage drop.
Topower also promises a longer shelf life, with 1 percent power attenuation over six months and 3 percent power attenuation over a year. This advancement effectively avoids the burning taste and assures a strong consistency of flavor.
Speaking on the developments, Rex Zhang, assistant president at FEELM, said the company prides itself on being the brand behind the brands and its technology has become to vaping what Intel Core processors are to laptops.
“We aim to elevate the disposable category to a whole new level through innovation– our ceramic coils and Topower battery solution represent two significant successes on this front,” he said, adding that technology will be a “critical metric” on which to measure the winners and losers of the industry moving forward. “The vape category is fuelled by the desire to help adult smokers switch away from cigarettes – but it is built on innovation.”
The innovative new disposable vaping system FEELM Max was launched during the UK Vaper Expo in Birmingham on May 13.
The FEELM Max is now available in the UK and EU markets. The event was attended by many top-level e-cigarette industry representatives and FEELM clients, including BAT, RELX International, Totally Wicked and KIWI.
A subsidiary of Smoore Technology, the world’s largest vaping company, FEELM says the FEELM Max brings three major breakthroughs to vaping, including the advanced heating technology of the Ceramic Coil S1, a constant power control system and “mindful design,” according to a press release.
“The FEELM Max uses the new Ceramic Coil S1, which is designed to deliver a superior vaping experience” and offers an increased puff count that sets a new benchmark in the market, according to the release.
Johnny Zhang, assistant president at FEELM
“Benefitting from its cotton-free design and the resulting improvement of e-liquid utilization, the FEELM Max is able to boost puff count by more than 30 percent compared to cotton coil disposable solutions, providing 800 more puffs and setting a new benchmark for 2ml (e-liquid volumes),” said Johnny Zhang, assistant president at FEELM. “This innovation allows products using the FEELM Ceramic Coil S1 to offer increased puff counts while remaining totally compliant with all local regulations.”
Additionally, the new S1 coil decreases the number of impurities created in the heating process by 78 percent, resulting “in fresher breath and no unpleasant aftertaste.”
The new system also has several technological innovations. The FEELM Max solution uses a constant power energy management system for stable vaping. This technology improves taste consistency by 35 percent, which further enhances the user experience, according to the release.
FEELM Max products have a transparent e-liquid tank for both aesthetics and user convenience that allows consumers to easily see how much e-liquid is left in the device.
The first industrial whole-chain recycling program was also introduced by FEELM during the UK event. Collaborating with RELX International in the UK, FEELM has “taken the responsibility for implementing a scheme that will facilitate vape recycling to a fuller extent, thereby minimizing the environmental impact.”
Bing Du, the CEO and founder of RELX International stated at the event: “Thanks to the groundbreaking technology of FEELM Max, and driven by our legendary partnership with FEELM, RELX International is on course to revolutionize the vaping experience across the globe.”
The company’s commitment to making recycling more accessible demonstrates its dedication to environmental sustainability, according to the release. As the initiative gains traction, it could serve as a model for other industries looking to implement eco-friendly practices and engage adult customers in sustainability efforts.
FEELM intends to continue pushing the boundaries of what’s possible in vaping technology, while keeping its commitment to sustainability and compliance at the heart of its operations, according to the release. “The company’s mission to shape a better vaping industry, not only for today but for generations to come, remains stronger than ever,” Zhang said.
FEELM, the flagship atomization technology brand for Smoore International, the world’s largest vaping company, commended the U.K. Government for the country’s tobacco harm reduction strategy. The U.K.’s vaping outlook centers around the use of vaping as a tool for smoking cessation, and encouraging existing smokers to transition to a less harmful alternative.
Andrew Lewer, Delon Human and Echo Liu
During a breakfast event before the virtual IN FOCUS seminar, an annual half-day event organized by the Global Tobacco and Nicotine Forum (GTNF) that focuses on harm reduction, FEELM representatives spoke in central London alongside Andrew Lewer MBE MP, the vice chair of the U.K. Parliament’s All-Party Parliamentary Group for Vaping, as well as Delon Human, the president of Health Diplomats and a former Secretary-General of the World Medical Association.
The conversations centered on the theme of addressing tobacco harm reduction, and how best to support smokers to transition to reduced-risk products, including vapes, heat-not-burn products, and oral nicotine.
“We welcome the UK Government’s ongoing recognition of the potential that vaping has to achieve its ambitions for a smoke-free future, and we are committed to working with regulators and the wider industry to address the key challenges the sector faces,” said Echo Liu, FEELM’s European Division director. “Our vaping solutions have been widely adopted in more than fifty markets – including the UK, France, and Germany – and these are helping millions of smokers to improve their health by switching to vaping.”
FEELM’s disposable ceramic coil technologies have already been launched in major markets such as France, the U.K. and Belgium, and will soon be available in other key markets, according to a press release.
“The FEELM MAX solution, which offers more puffs, greater taste consistency, and a fully visible e-liquid measure, is the best disposable available which ensures regulatory compliance,” the release states. “FEELM will be launching its FEELM MAX at the Birmingham Vaper Expo on May 13.”
Smoore’s atomization technology platform, FEELM, won an award for innovation and was commended for its sustainability initiatives during the U.K. Vaping Industry Association’s (UKVIA) industry forum on Nov. 18.
The Best Innovation in the Vaping Industry award recognizes FEELM’s breakthrough technologies, including its ceramic coil disposable pod solution, FEELM Max.
Among other improvements, FEELM Max offers more puffs than other coil technologies with the same e-liquid volume. Its constant output control and flavor lock technologies ensure a high degree of flavor consistency while preventing dry burning. FEELM also established multiple laboratories to help clients comply with stringent industry regulations, including those issued by the U.S. Food and Drug Administration.
The UKVIA Sustainable Vaping commendation recognized FEELM’s accomplishments in sustainable advanced technologies, responsible marketing and environmental stewardship. In 2019, FEELM created a groundbreaking environmentally friendly disposable electronic atomization device, for example. This year, FEELM developed an environmentally friendly zero nicotine e-atomization device.
Recently, the company committed to achieving carbon neutrality by 2050, and its automated factory has adopted an energy management system to decrease carbon emissions while increasing energy efficiency.
“We are delighted to have won the innovation award and been commended in the sustainability category, and we are honored by the recognition the UKVIA has given us,” said FEELM Europe Division Director Echo Liu.
“A number of leading vaping brands are driven by FEELM, and our vaping devices loaded with our atomizer technology are now being exported to over 50 countries and regions.
“FEELM can only realize its corporate vision—’atomization makes life better’—by being sustainable and creating value for society. Every day we move a step closer to this goal by creating sustainable advanced technologies and products, using responsible marketing, and embracing a greener future.”
Smoore presented its Feelm Max disposable technology solution at the Indonesia Electronic Atomization Exhibition (IECIE2022), which took place at the Jakarta International Convention and Exhibition Center.
Speaking at the exhibition, Smoore Vice President Clayton Shen highlighted the importance of technological innovation in driving progress in the vaping industry.
Feelm Max features a ceramic coil technology that offers more puffs and consistent flavor, according to a company press release. It is currently sold in more than 10 countries, including the United States and the United Kingdom. Other features include a semi-translucence mouthpiece and to environmentally friendly packaging.
During his presentation of the Feelm Max, Clayton Shen explained that the closed system is the fastest growing category in the new tobacco market and will claim a significant market share in the long run.
According to Smoore, ceramic coils solve longstanding challenges such as liquid leakage and burnt taste, Ceramic coils, said Shen, are used by leading vapor product manufacturers, such as Reynolds Vapor Co., RELX and NJOY.
One of the most influential exhibition platforms for companies operating in the vaping sector, the IECIE covered an area of over 12,000 square meters in Jakarta, with over 100 exhibitors and more than 10,000 visitors.
In recent years, Southeast Asia has become a new industry hub by virtue of its population base and market development potential. Euromonitor expects the Southeast Asian vaping grow by 29 percent in 2023.
One of the largest and most influential e-cigarette brands now has its production license in China.
FEELM, the flagship atomization technology platform belonging to Smoore – the world’s largest vape manufacture, earned the e-cigarette production licenses after completing all the necessary requirements set out earlier this year by the Chinese government.
The license was obtained from China’s State Tobacco Monopoly Administration (STMA), the country’s top regulator of tobacco products.
In early 2022, China brought forward new national standards for electronic cigarettes, which required companies manufacturing vapor products to obtain a production license.
Three Smoore factories, two of which are licensed under the FEELM brand, have been granted production licenses, with FEELM also receiving official approval to produce e-cigarettes as its own entity, according to a press release.
Smoore welcomed China’s new policy framework, ensuring that all e-cigarette manufacturers operate in full compliance with the law.
“It is Smoore’s aim to continue to use science and technology as the driving force behind its business model, actively promoting the long-term sustainability of the industry and supporting its global client and customer base,” the release states.
FEELM’s products are already available in more than 50 countries around the world.
In 2022, FEELM launched its innovative disposable vaping device, FEELM Max, along with the world’s first ultra-thin vaping device, FEELM Air.
These new products will be available in the U.S., Europe, Africa and additional markets.
FEELM now has a total annual production capacity of two billion devices and also has the first fully automated production line in the vapor industry with the ability to produce more than 7,200 atomizers per hour.
“The high-quality production processes are centered on continual improvements to the customer’s vaping experience,” according to the release.
According to Frost & Sullivan, Smoore is the world’s largest vaping device manufacturer in terms of revenue, accounting for 22.8 percent of the total global market share in 2021.
Its global market share is bigger than the combined total of those companies listed from No.2 to No.5.
Less than 50 e-cigarette related companies, including retailers and manufacturers, have met the new restrictions and received licences from the authority so far, STMA’s website shows.
There are an estimated 1,500 companies involved in the vaping industry, according to calculations by the Electronic Cigarette Professional Committee of China Electronics Chamber of Commerce (ECCC) last year.
However, more licenses are expected to be issued in coming months as regulators work through a backlog of applications, according to news reports.
The new FEELM Max line has the potential to make a significant difference if it’s given a chance.
By Mike Huml
In this second edition of our two-part series on FEELM, a subsidiary of Smoore International, the FEELM Max line introduces the first ceramic coil disposable device to the market. FEELM Max refers to an entire potential range of new disposables using FEELM technology, but this review will focus on the two primary designs. To keep things simple given these two products have not officially been named, they’ll be designated the Large and Small for the remainder of this review.
Keep in mind that what’s happening within these devices is the important part—aesthetics are important too, but FEELM ceramic coil technology can be incorporated into many different future designs.
That being said, let’s talk about the differences in shape and size between the Large and Small as the vape experience is, for all intents and purposes, identical. Obviously, the Large is larger than the Small. It’s longer by roughly a centimeter and about 50 percent wider in terms of diameter. The Large features a flat plastic mouthpiece while the Small makes use of a round silicone mouthpiece that allows for biting and hands-free vaping.
Both devices are cylindrical with an anodized aluminum body that’s resistant to fingerprints. Overall, the Large is comparable to a short cigar and the Small is just small enough to be handled like an analog cigarette. The Large would be better suited to a vaper looking to maximize their puff count, and the Small would be more appealing to those who prioritize the familiar hand feel of a traditional cigarette.
In terms of auxiliary features, neither the Large nor the Small have any. Being disposable devices, adjustable airflow, adjustable juice flow and the ability to refill and recharge are nonexistent. There is also no manual switch, and both devices are 100 percent draw activated, and the tips illuminate white when a draw is taken. That isn’t to say that extravagant features are needed here. The fact that disposable devices such as the FEELM Max line represent the fastest-growing segment of the vapor market should say something about the convenience factor of being able to remove a vapor device from the packaging and begin using it immediately.
What really sets FEELM Max apart from other disposable devices is the overall vape quality and consistency. Each puff is exactly the same from start to finish, and the flavor is very clean without any residual taste from machine oils, imperfect coil construction or inadequate wicking. Disposables have historically been synonymous with low quality, but that isn’t the case for FEELM Max. These devices can hold their own against any mouth-to-lung device available, and that includes rebuildables.
While the customization factor is naturally nowhere to be found, the vast majority of nicotine users want something that they can pick up in a store as they would a pack of cigarettes and begin using right away without any fuss. Many people have been turned off from e-cigarettes over the years simply because the best vapes were too complicated and the most convenient vapes suffered from too many drawbacks. The FEELM Max line puts punctuation on many years of refinement for disposable devices.
There are several factors contributing to the outstanding vape quality of the FEELM Max, the first being the ceramic heating element. Known colloquially as the “coil,” this ceramic heating element is rough and porous, which yields an enormous amount of surface area in a small package. More surface area translates into smaller aerosolized particles that are smoother on the throat and more quickly absorbed into the lungs.
Satisfying the nicotine craving more quickly is always a good thing, but the benefits of ceramic heating elements don’t end there. A larger surface area means that heat isn’t concentrated at a single point and is instead spread out for more uniform heating. This produces a more consistent vape experience and eliminates potential hotspots and burning.
The FEELM Max takes it one step further and features “terraced” temperature that accentuates certain flavors at different points. This means that each type of flavor profile (menthol, fruit, etc.) performs differently at different temperatures. FEELM’s Flavor-Lock technology incorporates heating elements with separate zones of temperature so that each flavor can be experienced optimally. To put it in layman’s terms, the flavor is crisper and more consistent with FEELM heating elements compared to traditional coils, especially those found in most other disposables.
FEELM ceramic coils also increase efficiency. Each puff consumes less e-liquid while at the same time producing an equivalent amount of or more vapor. Along with an efficient battery, this means that when compared to any other disposable of equal size using traditional coils, the FEELM Max will flat-out last longer. As is clearly demonstrated by the Large and Small, this increased level of efficiency can be incorporated into smaller devices to make them more viable and convenient or into a normal-sized device to boost the lifespan.
The Large will last for a full day with extremely heavy use, three to five days for the average user, and upward of a week for light users. Surprisingly, the Small isn’t far behind with an approximately 25 percent shorter lifespan compared to the Large. The average user can expect at least a full day’s use out of the Small and likely more than that, which is impressive for a device smaller than the original eGo. Remember, it wasn’t that long ago that a battery the average size of a cigarette couldn’t last more than an hour or two of consistent use.
Surface area is also the best way to increase vapor production, and the FEELM Max line produces the perfect amount of satisfying vapor. More than that, the vapor is easily produced, which can’t be said for so many other disposable devices. Often, disposables can be anemic in terms of vapor production and harsh on the throat for an assortment of reasons.
With the FEELM Max, a comfortable drag will produce vapor nearly instantly with satisfying volume. There’s no fighting with the device whatsoever, and the importance of this point can’t be overstated. Many potential vapers have given up on vaping after a short time simply because they can’t be bothered. Cigarettes are easy, familiar and don’t require prior knowledge to get them to work correctly. Having easy access to a device that’s actually easier to use than a cigarette and that performs so well right out of the box could very well be a game changer.
Airflow is also a huge factor with any device when it comes to flavor, vapor production and throat hit. Too much airflow and the flavor becomes diluted and the draw is uncomfortable. Too little airflow and the throat hit becomes too harsh, and the risk of spitback increases. Not only does the FEELM Max line have the perfect amount of airflow but also the perfect airflow feel.
The term “turbulence” is often used to describe how the airflow feels, and a turbulent airflow path leads to a “scratchy” sensation when vaping. The level of turbulence experienced with the FEELM Max is minimal. It’s smooth and nearly silent, contributing significantly to that easy and relaxed overall vape experience.
When it comes to vaping, it’s always been a double-edged sword. There is a level of patience required that many people are unwilling or unable to devote to vaping. The more you learn about different devices, features, etc., the more likely you are to enjoy vaping since it’s easier to make informed choices and develop a genuine interest. The level of patience needed has been receding over time, but it’s understandable that many people aren’t looking for a new hobby.
The enthusiast vaper will gladly ensure that the mod is held upright at all times, that at least 120 mL of juice is on hand 24/7 and that two extra batteries are securely stowed in the overhead compartment. It’s a constant struggle of worrying about juice running out, batteries dying, tanks leaking and even pants falling down because the mod is too heavy for the pocket. But the performance is worth it.
Not to mention that toward the beginning of the cloud-chasing era, vaping in public was largely greeted with curiosity and wonder rather than scorn when done with an ounce of common sense and decency. However, it wasn’t unjustified. Disposables and even pod systems just didn’t hit the spot like the good stuff, so that’s what it took to stave off the cigarettes for good for many vapers.
The popularity of vaping is now hitting a fever pitch—the easy and convenient devices such as disposables can be just as good as hobbyist-level devices. That in itself will retain new adopters, but even for longtime vapers there can be a sense of relief knowing that when the occasion calls for it, they can take a disposable out for the day and enjoy vaping without having to worry about anything.
That’s really the key to the popularity of pod systems and disposables. There is a certain point that varies for every person where the value of convenience outweighs the promise of performance rather than vice versa. As disposables continue to be improved, innovated and refined, more and more people will find themselves switching off of analogs because they like vaping better than smoking and not necessarily because they’re trying to quit.
Convenience plays an enormous role in the switch from smoking to vaping; there’s likely an alarming number of people who gave up on e-cigarettes because their first starter kit didn’t work correctly, and when the cravings kicked in, it was easier to pick up a pack of smokes. Disposables have been neglected for too long, and for the sake of harm reduction and public health, it’s about time a manufacturer like Smoore gave them the attention they deserve.
The FEELM Max finally bridges the gap between quality and convenience. All the improvements are clearly more than the sum of their parts and don’t necessarily require detailed explanation for the target market. The end result is a worthy vape experience that anybody can pick up, even with no patience or time investment. There’s no airflow ring to fiddle with. There’s no button that powers or fires the device. There’re no graphs or meters or temperature settings. It’s a tube to puff on until it stops puffing.
It works like a cigarette that you don’t have to light. Spitback? Dry hits? Those are antiquated inconveniences—words of a time past. It really gets no simpler, and the FEELM Max satisfies the cigarette craving consistently.
For experienced vapers, there’s no longer a reason to sacrifice performance for convenience. The hobby aspect of vaping will always be there, but now the choice to put it down every now and again is real. Instead of putting up with a cheap disposable while pining for the Kayfun, either can be used without sacrifice, and rebuilding can be done when it’s wanted instead of when it’s needed.
The FEELM Max line has the potential to make a significant difference if it’s given a chance. Disposables have developed a bad reputation and mostly for good reason up until now. This isn’t a “fool me once” situation. This is the fruit of nearly two decades of labor. Many people put everything on the line for vaping and harm reduction so that one day, anybody can easily switch away from smoking by choosing the colorful tubes at the gas station instead of the small stinky ones.
No matter which design, Smoore has something special with the FEELM Max line. It may not look like much, but the trick is to not think about it and just enjoy it. It may feel like a betrayal to lay praise upon a disposable with seemingly nothing to it, but it’s easy to forget that this was always the endgame. Modding, rebuilding, DIY—the impetus for these things was the need to push vaping to be as good or better than smoking. The quality and simplicity of the FEELM Max has reached that point. From here, it’s just diminishing returns.
