Tag: heat not burn

BAT Launches Glo Hyper X2 in South Korea Market

BAT Rothmans has released the Glo Hyper X2 heat-not-burn device to the South Korean market, reports The Korea Times.
“Glo Hyper X2 is a next-generation e-cigarette device that will lead the BAT Group’s smoke-free product business,” said Kim Eun-ji, BAT Rothmans’ country manager for South Korea. “We have not only increased the users’ convenience of the platform but also improved its design and portability.”
Glo Hyper X2 device adopts more slim design than its previous Glo series models, while allowing to smoke tobacco sticks that contain 30 percent more tobacco content.
It is the first platform to offer two separate “boost mode” and “standard mode” buttons. Users can choose the former to smoke quickly after 15 seconds of preheating or the latter to preheat 20 seconds and smoke non-stop for four minutes.
The new device also adopts a shutter system to protect from dust and foreign substances. There are LED indicators to show the remaining battery power and preheating status.
February 16, 2023
FDA Authorizes Three New Heated Tobacco Products

The U.S. Food and Drug Administration today authorized the marketing of three new tobacco-flavored heated tobacco products included in Philip Morris Products S.A.’s supplemental premarket tobacco product applications (PMTAs).
The products receiving marketing granted orders are Marlboro Sienna HeatSticks, Marlboro Bronze HeatSticks, and Marlboro Amber HeatSticks.
The three HeatSticks products are “heated tobacco products” (HTPs) used with the IQOS device.
Based on FDA’s review of the supplemental PMTAs, the agency determined that the marketing of these products should be authorized because, among other things, the net population-level benefits to adult smokers outweigh the risks to youth.
In 2019, FDA authorized the marketing of IQOS and several other Marlboro HeatSticks products through the PMTA pathway. Philip Morris pursued marketing authorization for these new Marlboro HeatSticks by submitting supplemental PMTAs for modified versions and line extensions of the tobacco-flavored product for which the company had previously received a marketing granted order.
A supplemental PMTA can be submitted in situations where an applicant is seeking authorization for a new tobacco product that is a modified version of a tobacco product for which they have already received a marketing granted order.
“Following FDA’s rigorous scientific evaluation of the applications, the agency determined that Marlboro Sienna HeatSticks, Marlboro Bronze HeatSticks, and Marlboro Amber HeatSticks are comparable to the previously authorized tobacco-flavored product,” according to FDA. “Like the previously authorized products, FDA has placed stringent marketing restrictions on the new products in an effort to prevent youth access and exposure.”
January 26, 2023
PMI Inaugurates HEETS Factory in Indonesia

Photo: Arkadiusz Fajer
Philip Morris International’s Indonesian subsidiary, Sampoerna, inaugurated a factory for the production of IQOS HEETS consumables in Karawang, West Java, on Jan. 12, reports The Jakarta Post.
The facility, which started operations in the fourth quarter of 2022, represents an investment of more than $186 million.
The new HEETS factory, which will serve customers in Indonesia and the Asia Pacific region, fits with the government’s policy to encourage investment and increase the export of finished products. Speaking at the inauguration, Coordinating Minister for Economic Affairs Airlangga Hartarto said the investment will encourage innovation and create value in other sectors, such as retail, agriculture and R&D.
According to PMI, the Indonesian plant is the company’s seventh factory for innovative smoke-free products worldwide and its first in Southeast Asia.
During the inauguration, Sampoerna President Director Vassilis Gkatzelis conveyed his appreciation to the Indonesian government for the conducive investment climate, as well as the government’s commitment to maintaining national economic stability.
“As a company that has been operating for almost 110 years, we aim to continue to contribute to the national economy through continuous investment as well as the economic impact on the national tobacco industry supply chain and ecosystem,” he said.
Vassilis also noted PMI’s considerable investment in smoking alternatives. The company, he said, has invested more than $9 billion to develop, scientifically substantiate and commercialize innovative smoke-free tobacco products.
IQOS debuted in Indonesia through limited market testing since 2019 and is available in Jakarta, Surabaya, Denpasar and Bandung, among other cities.
January 18, 2023
Taiwan Bans Vaping, Heat-not-Burn to be Regulated

Credit: sharafmaksumov
Lawmakers in Taiwan passed a ban on vaping products for its third legislative reading Thursday. The measure was necessary to address the increasing popularity of vaping products with the country’s youths, according to officials.
The sale, manufacture, and supply of e-cigarettes will be outlawed, however, heated tobacco products (HTPs) will only be subjected to tighter regulation, according to an amendment to the Tobacco Hazards Prevention Act, according to media reports.
Manufacturers or importers of HTPs will have to submit a health risk evaluation report for review before they can receive a permit. The advertising of heating tobacco products will be banned, wrote CNA.
Other changes involve raising the legal smoking age from 18 to 20, increasing the proportion of tobacco package warning messages from 35 percent to 50 percent, and designating childcare centers as well as schools as no-smoking/no-vaping areas.
The move is hailed as a partial victory for anti-tobacco groups after years of calls for stricter control of cigarettes and novel tobacco products. The last time the Tobacco Hazards Prevention Act was amended in Taiwan was in 2009.
Among the contentious parts of the amendment is how flavored tobacco products are to be regulated. Critics say the change is not bold enough as it only prohibits the use of banned additives, but this can present a loophole as the terminology is vague, wrote UDN.
January 13, 2023
China Gives 12 Years to Heat-not-Burn Smugglers

China’s Intermediate People’s Court of Fangchenggang City, Guangxi has sentenced a number of people for smuggling the hardware and tobacco sticks used in heated tobacco products.
It’s the first time China has made a judgement in a heat-not-burn smuggling case, according to the Fangcheng Customs Anti-smuggling Branch of the Nanning Customs Anti-smuggling Bureau.
The defendants were found guilty of smuggling ordinary goods and articles (IQOS Heatsticks and hardware), and were sentenced to fixed-term imprisonments ranging from 4 to 12 years and fines ranging from ¥200,000 to ¥1 million. The exact number of people sentenced was not reported.
One defendant was found guilty of money laundering and sentenced to 10 months in prison, suspended for one year, fined ¥20,000 yuan, and more than ¥420,000 in money laundering illegal proceeds was recovered.
The investigation began on April 21, 2021, under the unified deployment of the Anti-smuggling Bureau of the General Administration of Customs, the Nanning and Hangzhou Customs Anti-smuggling Bureaus, in conjunction with the tobacco departments of Guangxi, Zhejiang, Guangdong, Hunan and other places, synchronized in Fangchenggang, Guangxi, Shaoxing, Zhejiang, and Shenzhen, Guangdong, according to the release.
The illicit goods were collected and seized, and three criminal gangs smuggling the illegal products were successfully detained, and about 4,500 heat-not-burn products were seized.

December 2, 2022
Heated Tobacco Flavor Ban Begins on Nov. 23 in EU

The European Union on Nov. 3 published the directive officially banning flavors in heated tobacco product throughout the union, reports TobaccoIntelligence.
The publication follows the end of the scrutiny period on Oct. 29, during which neither the European Council nor the European Parliament raised objections to the ban.
The ban, which covers all flavors except tobacco, officially takes effect Nov. 23. EU member states than have until July 23, 2023, to transpose the rule into national legislation.
In the runup to the ban, critics suggested the European Commission was overstepping its delegated powers by introducing a new legal category – of heated tobacco products.
Some member states raised concerns over whether the Commission was empowered to introduce a definition of a new category of tobacco products in a Delegated Act.
More recently, Bulgaria, Cyprus, Greece and Italy issued a joint statement, saying the introduction of a definition of heated tobacco products “goes beyond the delegated power under Directive 2014/40/EU and involves essential elements reserved for the European legislators and, as such, should be submitted to the ordinary legislative review process.”
November 7, 2022
Retailers: HTPs Require Commitment to Training

Photo: VPZ
While offering various benefits, heated-tobacco products (HTPs) require lots of dedication from tobacco retailers to be successful, according to an article in the U.K. publication Better Retailing.
Although vaping has rapidly taken off since its introduction in the U.K. two decades ago, HTP is a younger technology that has taken some time to build momentum. Philip Morris Limited (PML) entered the market in 2016 with IQOS, and Japan Tobacco International debuted its Ploom device in the U.K. in 2020.
In 2021, HTPs represented 18.6 percent of the total reduced-risk product market in the U.K., up 86 percent compared to 2020, suggesting considerable gains for retailers who can invest the time, energy and research that this category demands.
The retailers interviewed by Better Retailing reported hit-or-miss success with heat-not-burn products, with one shop owner keeping IQOS Heets in store for a single customer and another bringing in more than £1,000 ($1,183) per week with the product.
JTI advises retailers to maintain good stock levels and to have devices available for in-store demonstrations and for using platforms, such as JTI’s trade website jtiadvance.co.uk, to generate repeat sales.
Kate O’Dowd, head of commercial planning for U.K. and Ireland at PML, urges retailers to not limit themselves by a “stock-and-sell” mentality. “Build connections with customers to understand their preferences so you can offer a smoke-free alternative that meets their needs,” she says.
August 22, 2022
BAT Launches Glo Hyper X2 Heated Tobacco Device

Photo: BAT
BAT unveiled its Glo Hyper X2 tobacco heating device in Tokyo on July 21.
Building on the technology of Glo Hyper+, which launched in 2020, the Hyper X2 incorporates advanced induction heating technology encased in a smaller, lighter weight device. A separate boost function for faster heating, battery status LED indicator, a protective iris-shaped shutter and bold new colors complete the new hyper X2 offer, according to BAT.
Hyper X2 works with existing consumables from the Glo Hyper series.
“The launch of Glo Hyper X2—our newest, state-of-the-art heated tobacco product—marks another key milestone in our transformation as we build the brands of our future,” said Kingsley Wheaton, chief marketing officer at BAT, in a statement. “Since launching our first Glo product in Japan in 2016, we have built Glo into a billion-dollar global brand through our deep consumer insights, science and innovation.
“Our multi-category portfolio offers the industry’s widest choice of scientifically substantiated, less risky and enjoyable products for adult smokers who are looking to switch. This is a further big step in accelerating our transformation into a consumer products business that defines itself by the consumer needs that we meet, rather than the products we sell.”
“In addition, final results from our landmark one-year clinical study of Glo have provided important new data that adds to evidence supporting Glo as a reduced-risk product. In the study, people switching completely to Glo achieved significant and sustained improvements across many exposure and potential harm measures compared to those who continued to smoke, with many indicators similar to quitting.”
Glo hyper X2 will be available in Glo stores across Japan and on the Glo and Velo official online store from July 25, 2022, and in convenience stores in Japan from August 2022.
Glo products are available in 25 countries. The global rollout of Glo Hyper X2 will take place over the coming months.
July 24, 2022
EU Lawmakers Propose Flavor Ban for Heated Tobacco
Credit: DMF87
The European Commission on June 29 proposed a ban on the sale of flavored heated tobacco products.
Contrary to other media reports, the proposal does not include e-cigarettes or vaping products that use an e-liquid that contains a liquid nicotine. The ban only applies to heated tobacco products, such as Glo or IQOS.
The move is part of Europe’s “beating cancer plan,” which envisions less than 5 percent of the EU population using tobacco by 2040.
“With nine out of 10 lung cancers caused by tobacco, we want to make smoking as unattractive as possible to protect the health of our citizens and save lives,” said EU health commissioner Stella Kyriakides.
According to EU figures, cancer is the second-leading cause of death in the bloc of 450 million residents. There are about 1.3 million cancer deaths and 3.5 million new cases per year in the EU.
Kyriakides said that regulators need to “keep pace” with new developments to “address the endless flow of new products entering the market.”
A recent report showed a 10 percent increase in sales volumes of flavored heated tobacco products in more than five EU countries between 2018 and 2020. Overall in the EU, these products exceeded 2.5 percent of total tobacco product sales in 2020.
The Council and the Parliament will debate the Commission’s proposal before it enters into force 20 days after the publication in the Official Journal. EU countries will have eight months to transpose the directive into national law, and a further three months before the provisions will apply.
June 29, 2022
Poda and Landewyck Explore Partnership

Photo: DragonImages
Poda Holdings and Landewyck Tobacco are exploring the potential of a partnership.
The companies intend to enter into a cooperation agreement based on both parties’ intellectual property, branding, manufacturing facilities and distribution channels to develop one or more products for commercialization.
Before further developing the cooperation project, the parties intend to assess the relevance of their cooperation by implementing a trial period for blend development, which could be used for the potential cooperation products.
By bringing together Landewyck’s tobacco manufacturing and distribution expertise and Poda’s patented heat-not-burn technology, the aim is to develop a consumer-centric product offering both convenience and optimal flavor in the reduced-risk sphere.
“We’re very excited to further strengthen our collaboration with Ryan and the Poda team,” said Georges Krombach, general manager of export and new-generation products for Landewyck, in a statement. “The technology and intellectual property behind Poda are disruptive and deliver a strong customer experience. By adding our tobacco and our European regulatory and distribution expertise, we expect to have great success in the European marketplace.
“We manufacture tobacco and cigarettes at our own facilities exclusively in Western Europe and attach great importance to maintaining the highest manufacturing, working and product standards that are socially acceptable to our consumers, partners and importers worldwide. Our master tobacco blenders travel to the farthest reaches of the globe to hand select the best leaves, hence ensuring the unique flavor of our tobacco products—and all so our customers can enjoy the ultimate in tobacco pleasure.
“From product and manufacturing standards to employees and retailers, we always ensure that our business decisions and the products we supply are in keeping with our family spirit and upholding our tradition of delivering 100 percent quality, flavor and customer satisfaction.”
“This marks another milestone in Poda’s commercialization efforts in Europe and abroad,” said Ryan Selby, Poda’s CEO. “Landewyck has been working in the tobacco space for over 170 years and brings a tremendous amount of manufacturing and distribution experience and expertise. We intend to get moving immediately on the blend development trial and hope to move quickly into large-scale commercialization of the cooperation products.”
January 12, 2022