Tag: Imperial Tobacco Canada

Illicit Market Thriving After Flavor Ban: ITCAN

Image: Ahmed
One year after Quebec banned non-tobacco flavored vapes, most vapers are buying such products illegally in the province, according to Imperial Tobacco Canada (ITCAN).
In a survey carried out by Leger, 61 percent of vapers said that they purchased non-tobacco flavored vapor products in the past 12 months. Forty percent of those respondents said that they purchased an illegal flavored vapor product from a vape shop, and 33 percent of those respondents said they purchased flavored vapor products online. Forty-seven percent of those respondents said they knew it was illegal when they purchased a flavored vapor product
“If the government’s objective was to create an untaxed and unregulated vapor market, then well done and mission accomplished,” said ITCAN Vice President of Corporate and Regulatory Affairs Eric Gagnon in a statement.
ITCAN attributed the problem in part to weak enforcement. “A report from the Ministère de la Santé et des Services Sociaux (MSSS) website reveals that only 150 (38 percent of all vape shops) have been inspected by MSSS,” the company wrote. “Worse yet, very few fines have been issued with reports showing only 28 of those 150 received fines, even though more than 90 percent are uncompliant.”
ITCAN urged the government to train inspectors, issue fines heavy enough to deter illegal players and conduct an “enforcement blitz” to demonstrate the gravity of the situation, among other suggestions.
November 1, 2024
‘Carcinogens On Permitted Vapor Additives List’

Photo: New Africa
Canada’s proposed list of permitted vapor product additives includes dangerous ingredients, according to Imperial Tobacco Canada (ITCAN).
“To put it bluntly, the list contains at least one known substance that could cause cancer,” said ITCAN Vice President, Corporate and Regulatory Affairs Eric Gagnon in a statement.
According to ITCAN, several ingredients on the flavor ban proposal list of permitted ingredients are substances that its parent company, British American Tobacco, categorically avoids in its vaping products.
The company says BAT’s toxicological risk assessment prevents the use of substances classified as having carcinogenic, mutagenic or reprotoxic (CMR) properties, as per the Globally Harmonized System for classification and labelling of substances.
“It is shocking that the government would include a proven and classified CMR substance in its lists of permitted additives for vaping products,” ITCAN wrote on its website. “The effect of a regulation that formally permits such ingredients is simply an encouragement to manufacturers—particularly smaller producers with limited access to scientific literature—to use an inherently unsafe substance in a product that is designed to be inhaled into the lungs.”
Gagnon cited isophorone as an example. “This substance is classified by the European Union as cancer-causing and acutely toxic. It is also banned by Canadian food and drug regulations from use in human cosmetics,” he said.
“We encourage Health Canada to reconsider the list and consult with experts to determine the best way forward.”
June 14, 2024
Quebec Urged to Crack Down on Flavored Vapes

Eric Gagnon, Vice-President of Corporate and Regulatory Affairs at Imperial Tobacco Canada, urges the government to buckle down on enforcing its law during the press conference. (Photo: Imperial Tobacco Canada)
Imperial Tobacco Canada is urging the government of Quebec to crack down on illegal flavored vaping products.
Three months after the law banning flavors in vaping products came into force, flavored e-cigarettes remain available at a large number of retail outlets that either infringe on the law or are using a variety of tactics to circumvent the law, according to Imperial Tobacco Canada, which is part of British American Tobacco.
“We are aware of the growing concern with the proliferation of products that circumvent the regulations, resulting in the creation of an illicit market,” said Imperial Vice-President of Corporate and Regulatory Affairs Eric Gagnon in a statement.
“We recently identified over 200 sales outlets that sell non-compliant vaping products. These stores have not adjusted to the new regulations and continue to offer a wide range of flavored products, including those that exceed the maximum permitted quantity of 2 ml.”
According to Imperial, these stores now also sell flavor enhancers as a way to circumvent the new regulation. “Given that these enhancers are not intended to be vaped, they can pose serious risks to consumers who use them,” the company wrote in a press note. “It is also because of a similar illegal market that a wave of lung diseases spread between 2019 and 2020 in the U.S., claiming 68 lives.”
Imperial says that instead of meeting its objective of tackling vaping among young people, the government has created a thriving illicit market.
During a Jan. 21 appearance on the talk show Tout le monde en parle Health Minister Christian Dubé blamed tobacco companies for the situation.
Imperial Tobacco Canada said it strongly refutes the allegations. “As a responsible company that fully complies with the regulations in place, we denounce these abuses and reiterate our call for stronger enforcement of the law,” said. Gagnon. “We warned the minister’s office several months ago about the inevitable collateral damage that would result from such a regulation being implemented. Unfortunately, nothing was done, and the situation persists as a result.”
February 2, 2024
Imperial Launches Vaping Education Campaign in Canada

Photo: Tobacco Reporter archive
Imperial Tobacco Canada has launched a campaign called Let’s Clear the Smoke with the goal of educating Canadian adults on the facts about vapor products and the role these products can play in reducing risks compared to cigarettes, according to BAT.
Let’s Clear the Smoke provides information about the latest in vapor product science and aims to allow Canadian adults to take a more informed view when considering their stance on vaping products and other less risky alternatives to smoking.
This campaign is driven by a combination of mass out of home media placements and digital ads to drive awareness and website traffic. The campaign lasts for 10 weeks and will be the first of a range of initiatives to drive the acceptance of tobacco harm reduction in Canada.
“There is a lack of understanding out there about vapor products, especially when it comes to the positive role they can play in tobacco harm reduction,” said Ralf Wittenberg, president and CEO of Imperial Tobacco Canada. “I think this misunderstanding is due to the fact that the vast majority of people don’t have access to accurate, credible and independent information.
“The purpose of this campaign is to educate Canadian adults on the facts about vapor products by providing access to credible, factual and independent information.”
March 18, 2022