Tag: Issue 3

  • Stellar performance

    Stellar performance

    Seven quick questions—and answers—about retailing vapor products.

    By Timothy S. Donahue

    Carrie Brown and Stephen Clemons are former smokers who quit by using e-cigarettes. According to Mitch Zeller, director for the U.S. Food and Drug Administration’s (FDA) Center for Tobacco Products, they don’t exist. Zeller recently publicly called successful switchers “hypothetical” individuals.

    “I want everyone to know they can feel better and quit smoking successfully using vapor products,” says Brown. “I’ve always wanted to be my own boss but needed something I was passionate about, and helping people quit doing something that is nearly impossible quickly became that passion. I quit my job, drained my 401(k), and here we are.”

    Brown and Clemons now own three popular vape shops in Charleston, South Carolina. They are exactly the type of entrepreneurs the FDA’s new regulations for the vapor industry could put out of business. “The Planet Vape stores and the entire vapor industry have been anticipating the new FDA regulations for quite some time now. I don’t think anyone can act too surprised,” claims Clemons. “Where it stands now, brick-and-mortar vape shops will have their choice of contracting out their own brand, and/or selling premium brand e-liquids.”

    Exactly how the FDA regulations will impact small businesses is on the minds of every vape shop owner. “Make sure you are truly in compliance at all times,” Clemons says. “Do your homework on manufacturers so you can be reasonably assured you are building lasting business relationships.” Vapor Voice recently sat down with Brown and Clemons so they could answer seven quick questions on the possible future of their stores, as well as their outlook on the future of the vapor industry overall.

    Vapor Voice: What motivated you both to get involved in the vapor industry?
    Brown
    : After smoking for more than 20 years, e-cigarettes worked to help me quit smoking. It was difficult to find juices I enjoyed vaping, so I started mixing my own and found I had a knack for putting flavors together. I started selling it to friends, then selling the juice online, and it was loved. I tried turning every smoker I knew into a vaper!

    Clemons: By the time I was 15, I was smoking a pack a day. I tried my first e-cigarette in 2011. It was a cigalike style that I purchased from a local tobacco store. I think I gave it an honest effort for about a week but went back to smoking because it just didn’t satisfy the craving. In 2013, I found South Beach Smoke online and haven’t had a cigarette since. That same year I got involved with International Vapor Group [IVG] with a $1,000 investment that I scraped together. My company, SC E-cigarette, began distributing IVG and many other vapor products in the Charleston area and beyond. I partnered up with Carrie Brown, the founder of The Planet Vape, in January of this year. We both feel very strongly that vaping has saved our lives, and we want to help people achieve a smoke-free lifestyle.

    How has Charleston responded to the Planet Vape concept since its opening in 2014?

    Brown: Charleston was a bit behind the times compared to some other cities. We have continued to bring new ideas and new flavors with our personal touch. We decided to open our shop in Goose Creek [a small city just outside of Charleston] because we had such a large [U.S.] Navy customer base. We knew they would enjoy a place to call home—a place to hang out and socialize while doing something we love.

    Clemons: The Planet Vape Ultra Lounge in Goose Creek boasts over 3,000 square feet, including an entertainment area with pool tables and arcade games. We carry a huge selection of products and a constant stream of events like cloud competitions. We now operate three retail locations and maintain a strong wholesale business as well. We have a great team of 15 dedicated vapers on staff who really make this company what it is today. Additionally, SC E-cigarette enjoyed a 40 percent increase in sales in 2015 and is projecting at least the same increase in 2016.

    What most concerns you about the FDA’s new regulations?
    Clemons
    : Many brick-and-mortar vape shops are complying with the regulations already, for the most part. No shop that I know of is selling vapor products to persons under the age of 18, for instance. I think most vape shops that are producing their own e-liquid will be forced into making some big decisions. Basically, they will have to determine whether or not they can survive without the generous profit margins that come from manufacturing, keeping in mind the uncertainty of the availability of quality devices after the 24-month compliance period ends.

    Brown: I think many in our industry underestimate the resources of the large device manufacturers based in China. I would be surprised if companies like Sigelei, Kanger and Aspire are not prepared to submit hundreds of premarket authorization applications. One of the benefits of regulation will be an increase in the quality of products being imported and sold. I also anticipate a consolidation period, not only in devices but in e-liquid manufacturing here in the U.S.

    So, everyone needs to start selling premium e-liquids?
    Clemons
    : Yes. This isn’t a drastic change in the industry, however. If not exclusively premium, wisely, most shops that I visit have a large selection of premium brand e-liquids. However, the perception of being a premium brand does not necessarily mean, for instance, that they will survive the premarket authorization application process. Fortunately, there are several of these premium brand companies who have already completed various stages of the application process, but some are farther along than others.

    How do you see the vapor regulations impacting The Planet Vape stores?
    Brown
    : The impacts of the FDA regulations on The Planet Vape will be the same as they are on any other responsible vape shop in the area, and there will be impacts. The Planet Vape, for instance, manufactures its own brand of e-liquid, as well as several other brands. While we have seen and heard estimates of the costs associated with the premarket authorization process, we have yet to do a cost analysis per SKU. We are glad the FDA has included language indicating that it will be helpful to small businesses, but remain skeptical about how this will translate financially. However, we have never been afraid of hard work, and if at all possible we will continue manufacturing our e-liquid.

    Clemons: We have also begun the beta phase of our own mechanical mod parts department. The good news is that we have 24 months of business as usual because we are fully compliant as a retailer and are already carrying many premium e-liquid brands that we are confident will gain the FDA’s approval. We are also investigating other revenue streams that will not only increase our sales but will enhance our appeal in the vapor community and the community at large.

    What do you see as the future of the vaping industry?
    Clemons
    : Imagine the year is 2021. It’s one year after the vapor wars concluded and the final big tobacco company has gone bankrupt. Studies have not only shown that there are no harmful effects from vaping zero-nicotine e-liquid, but that most people who do use nicotine in their e-liquid do so at 1 mg (or .01 percent by volume). The studies have also shown that the total number of people vaping has not increased overall because of the great number of people who have quit smoking who have also quit vaping. Because of the rise of vapor, the number of smokers has diminished to an unmeasurable figure. The final conclusion of vapor studies is that vaping saves lives. Now, the above is purely my imagination going a little wild, but is it that far off? Maybe the date should be 2026.

    Any advice for your fellow vape shop owners stressing out over FDA regulations and the future of their business?
    Brown
    : Vape shop owners need to be pragmatic in a post-FDA regulatory environment. We also have to remember that the truth is on our side, but if we don’t stay in business long enough for all the positive studies and obvious benefits of vaping to be published, then the big tobacco companies will prevail. So, stick to your guns. Be realistic about your own manufacturing and financial capabilities, focus on what you do well and be true to the very nature of your vape identity. This will help define your business in the near future, when customers might find it difficult to differentiate one shop from another.

     

     

  • Squonk story

    Squonk story

    The Kanger Dripbox 160

    By Mike Huml

    Right on the heels of Kanger’s original Dripbox kit comes the new Dripbox 160. It’s a 160-watt variable device with a squonk design, previously known as a “bottom feeder” design. The premise here is that instead of an RDA being drip-fed from the top, a bottle housed within the mod is squeezed and liquid flows from the bottom through the hollow positive pin. It’s a historically niche design that Kanger has made available to a larger market. It’s a viable alternative to a significantly more expensive squonk mod, but don’t forget the old saying: “You get what you pay for.”

    Like other Kanger products, Dripbox is the designation referring to the kit as a whole, which comprises the Dripmod 160 and the Subdrip 160 RDA. Aesthetically, these paired together resemble the Wismec Reuleaux, with Kanger obviously trying to play to that market. In place of a third battery, the Dripmod features a 70 mL soft plastic bottle. As a result, the Dripmod will have a similar ergonomic sensation to the Reuleaux, albeit with shorter battery life and a lower maximum power. In addition, those accustomed to the Reuleaux may need to adjust how they hold the Dripbox due to the fact that the 510 connection is on the opposite side of the fire button. It’s a small inconvenience, but the end result is that many users may not find the Dripbox quite as comfortable to hold as the Reuleaux.

    The Subdrip 160 RDA is a fairly standard RDA with one unique feature: The entire deck can be unscrewed and replaced with another pre-made RDA deck. This is a great way to introduce dripping (arguably the most versatile and satisfying way to vape) to the greater market. The option remains to rebuild if so desired, but several different replacement decks are available. While not perfectly built compared to what even an intermediate builder could accomplish, they do the trick and offer an experience far superior to any sub-ohm tank on the market. That aside, the Subdrip 160 RDA has a medium-wide chuff cap that doubles as the airflow control adjustment, which lends itself well to both direct-lung and mouth-to-lung hitting. It’s a surprisingly good RDA with a smaller than usual Velocity-style deck, and while it serves its purpose well, it won’t impress those with an established RDA collection. At its maximum, the airflow is more open than any sub-ohm tank and will provide a satisfying experience for a wide range of vapers.

    The menu and screen are bright and easy to read, but there’s nothing of particular note to write home about. It does its job and is easy to use. The Dripbox as a whole is standard Kanger fare when it comes to build quality—it’s good but not great. The buttons are made of plastic but have a nice click to them when pressed. Compared to the original Dripbox, the Dripbox 160 allows you to adjust your wattage easily with the obligatory plus and minus buttons. That alone should persuade any store owner to immediately replace the older Dripbox with the new iteration. It allows for infinitely more customization options and makes it easier to fine-tune the vape experience. In addition, the Dripmod 160 features temperature control for nickel, titanium, nichrome and stainless steel. Overall, these settings work fine but are not 100 percent accurate. All are capable of resisting burning and dry hits, but the temperature setting needs to be experimented with individually for each wire type. With the intended use being RDAs, temperature control generally isn’t as desirable as it would be with a tank, where wicking properties add another dimension that could contribute to dry hits.

    So where does the Dripbox 160 fall a bit short? The leaking potential. With so much going on here, there are several points of potential failure, not to mention that many of these points can result in leaking into the mod itself. On paper, there’s no reason why the Dripmod shouldn’t work with other RDAs with a squonk pin, like the Velocity V2. In reality, the size of the hole in which the liquid is fed with these other RDAs can make all the difference. The Subdrip 160 seems to have a much wider hole than other RDAs, and therefore it works the best because there is little resistance when the bottle is squeezed. For RDAs with a tighter hole and more resistance, it can be difficult to feed liquid fast enough, if at all. In some cases, the pressure needed to feed the juice can cause leakage into the internals of the Dripmod, which can result in all sorts of chaos. It can cause the device to auto-fire, or not power on at all. It might simply be annoying to mop up juice on a regular basis, or it could cause complete device failure. This is the worst type of problem to have: an inconsistent one. If multiple units of the same device all have the same problem, it’s easy to identify and fix. With so many points of failure and unpredictable results, the Dripbox is a wild card.

    The moral of the story here is that while the Dripmod works fairly well with the included Subdrip 160 RDA, it’s not to be recommended for use with other RDAs. If the user decides to tempt fate, that’s his or her prerogative. For a business owner, it’s an unnecessary risk, and it should be acknowledged that this limits the versatility of the device. There are two possible scenarios that arise when this problem comes to light. First, there is still the option to use a regular RDA and drip from the top. However, there are far better options if a customer isn’t interested in the bottom-feed usability of the Dripmod. There are dual-battery mods that are smaller and more ergonomic, and there’s the Reuleaux, which offers a more comfortable feel and longer battery life for a similar investment. On the other hand, since the use of another squonk-capable RDA is a huge unknown, customers are virtually stuck with this one setup. The Subdrip can be used on another device, but the hollow positive pin means that liquid will constantly leak out of the 510 connection with nowhere for it to go except all over the mod or into the pin, which could cause a short circuit or device failure. All this leads to the fact that the potential buyer must be interested in the Dripbox setup, and that setup only.

    One could do far worse than the Dripbox, but also far better. It’s a familiar tale from Kanger: a great idea in theory but only mediocre in practice. The one standout purpose of the Dripbox is to introduce dripping to those unfamiliar with it in an easy and simple way. Kanger is often forgiven for many missteps in their products, but those missteps can’t always be ignored. A device that could have been extremely versatile with a wide appeal instead falls into the niche market trap. While it may pique the curiosity of many a Kanger aficionado, the potential for a sharp decline in interest is present. With regulation on the horizon, versatility is a stronger selling point than ever, and the Dripbox hamstrings itself by inadvertently limiting its usage possibilities.

  • Familiar feel

    Familiar feel

    The H-Priv from Smoktech

    By Mike Huml

    The H-Priv 220W from Smoktech is a dual-18650, variable-wattage series box mod with a squeezable button on the side. As a store owner, the most pertinent question that needs to be asked is: Did the X Cube II sell well in your shop?

    In a nutshell, the H-Priv is a slightly smaller X Cube II that trades gimmicky LEDs for a slicker aesthetic. The board that it uses and the screen are identical to those of the X Cube II, and while the button has undergone an improvement or two, it feels very familiar. The battery door is now a slide-out component that’s objectively a huge improvement over the side-mounted magnetic door of the X Cube II. Overall, the H-Priv is similar enough to the X Cube II that any store owner should have a good idea as to how well it’s going to sell.

    The fire button functions in the same exact way as on the X Cube II. It’s a firing bar located on the side, but the H-Priv has done a better job of incorporating its functionality into the design. The angular lines give a geometric aesthetic that obviously had more thought put into it compared with the X Cube.

    Ergonomically, the button press is very familiar. While the button itself has been tightened up and doesn’t wobble quite as much, the feel of the button press and the feedback are identical. It’s a mushy feel with a slight bump at the actuation point. However, the button can only be pressed from the top, which adds a little comfort and reduces the chance of it being pressed accidentally. Additionally, the infamous firing delay from the X Cube remains present here, only adding to the sluggish feel of the mod. It’s a shame, because the design of the mod is akin to something of a sports car, something that should be fined-tuned for optimal performance. Unfortunately, there is a stark contrast in how the H-Priv looks and how it feels to use.

    In addition to the design, the menu system has also been trimmed down in large part due to the omission of the LEDs and their accompanying settings. Three clicks of the fire bar will bring you into the main menu, of which there are four options. From here, changes can be made to the firing mode, puff counter, settings and power. The H-Priv is capable of quite a bit when it comes to its firing modes. Variable wattage is available, in addition to temperature control with nickel, titanium or stainless steel. Within those options, the user can choose among several options such as “hard,” “soft,” “normal,” etc. These settings add or subtract a certain percentage of the set wattage so that the user can fine-tune his or her experience. In reality, these settings are simply filler, as there is no difference between firing the device in “normal” mode at 85 watts and firing it in “hard” mode at 80 watts. It’s a bit redundant and adds to the clutter of the menu system unnecessarily. Going a level deeper, after selecting the option for temperature control, the user is asked to select the type of wire, then the TCR value, followed by SC or DC, which refers to single coil and dual coil, respectively. It’s admirable that Smoktech attempts to allow customization on this level, but the execution is a bit lacking compared to other mods that offer virtually the same experience with far less clutter. However, once everything is finally set, temperature control works just fine. Like with any other device short of a DNA 200, the accuracy of the temperature is something that the user needs to experiment with to get the desired experience.

    On the plus side, the screen is located on the top of the device and is easy to read. Two buttons are located below the screen. They are used to adjust the power or temperature and can optionally be used to navigate the menu. The puff counter option works as it should but isn’t a feature that generally makes or breaks a sale. The menu option for settings allows the user to change several variables, such as screen contrast and orientation, how long the screen remains active after use, the time and date that is shown on the lock screen, the activation of the lock function itself, firmware upgrading, and the resistance of the atomizer. The last option may become necessary due to what appears to be a glitch in the software. Through testing of several devices, it was discovered that the H-Priv has an issue with detecting new atomizers. Like many devices, when a new atomizer outside of the preset range is attached, the user is asked to tell the device if the new atomizer is the same or different as the one stored in the device’s memory. For the H-Priv, the only option is “no.” When the user attempts to select “yes,” the H-Priv returns to the main screen, but the user is prompted with the same question with each button press, rendering the device unvapable until “no” is selected. This is not an isolated issue; it occurred with several devices. Hopefully, this is addressed in a future firmware update. For now, the user must make do with selecting “no” each time a new atomizer is attached and possibly changing the resistance manually via the menu.

    Mike Huml is product development manager at Wholesale Vaping Supply. An enthusiast vaper since 2009, he is always trying to get his hands on the newest, shiniest mod. Huml has evaluated countless vaping devices over the years, but you'll usually find him with a mechanical mod and RDA in-hand, surrounded by an aura of fog. His personal motto: “Happiness is a warm coil.”
    Mike Huml is product development manager at Wholesale Vaping Supply. An enthusiast vaper since 2009, he is always trying to get his hands on the newest, shiniest mod. Huml has evaluated countless vaping devices over the years, but you’ll usually find him with a mechanical mod and RDA in-hand, surrounded by an aura of fog. His personal motto: “Happiness is a warm coil.”

    Lastly, the H-Priv claims to be a 220-watt device, and it undoubtedly is, provided the attached atomizer has low resistance. With a maximum output voltage of 8 volts, resistances below approximately 0.3 ohms should be able to hit 220 watts. However, as with any regulated device, the wattage is split between the total numbers of batteries, meaning each battery will be effectively providing 110 watts. It shouldn’t be a huge stretch of the imagination to estimate the battery life one will achieve by using the H-Priv at 220 watts, and as such, it isn’t recommended. It’s a huge strain on the batteries, and extreme caution is advised when using the device at high power levels.

    The H-Priv improves upon the popular X Cube II dramatically from an aesthetic perspective, with a great, trimmed-down look and tweaked firing bar. However, the performance isn’t as impressive. While it functions, mostly, how it should, many issues present in the X Cube have found their way into the H-Priv. The soupy firing button and relatively long firing delay can be managed but are deal breakers for many consumers. However, that didn’t deter sales of the X Cube II in many markets. Carrying the H-Priv should be a very easy decision because it shares both the strengths and weaknesses of the X Cube II. In short, in a market favorable toward the X Cube II, the H-Priv should do very well with the new design and aesthetic improvements. In a more discerning market, it may be a tough sell. In an industry with such broad diversity, every new device needs to do more than sell itself. It also needs to stand apart from the rest, and while the H-Priv may do exactly that in terms of looks, there are other options with more to offer under the hood at a similar or less expensive price point.

  • Mind the gap

    Mind the gap

    Asian smokers are more enthusiastic about e-cigarettes than their governments.

    Contributed

    Unlike other consumer product manufacturers, tobacco companies have few, if any, avenues to communicate with their customers, and their customers have little or no access to the manufacturers. Tobacco companies have limited access to policymakers or the media and are therefore hamstrung when it comes to defending the rights of their customers, and, consequently, up until now, consumers have had no one speaking on their behalf.

    Regional consumer advocacy group Factasia.org, based in Hong Kong, was established in 2014 as a voice for reason and to support adult Asian consumers’ rights to choose and use reasonably regulated tobacco and nicotine products. Anti-smoking efforts, as mandated by the Framework Convention on Tobacco Control, including smoking bans, high taxation, graphic health warnings and plain-packaging initiatives, have clearly failed to deliver the results intended. They have instead disadvantaged—even demonized—smokers and deprived them of their rights, while fueling a growing criminal illicit trade globally that currently supplies one in 10 cigarettes smoked on the planet.

    The major focus on tobacco control initiatives throughout the Asia Pacific region is centered on e-cigarettes and other alternatives to conventional tobacco products, and it is in this critical segment that Factasia.org is currently concentrating much of its efforts.

    To better understand just what adult Asian smokers think they know about e-cigarettes, Factasia.org commissioned Ipsos, one of the world’s most respected polling companies, to conduct a survey of consumers in six Asia Pacific countries. The results, which are being rolled out across the region in a series of media events, “clearly [show] that adult smokers see e-cigarettes as a positive alternative to smoking and want the choice to use them as a less harmful alternative to conventional cigarettes,” said Heneage Mitchell, co-founder of Factasia.org.

    Factasia.org’s survey of Australia, Hong Kong, Malaysia, New Zealand, Singapore and Taiwan smokers found that 71 percent of adult smokers say e-cigarettes that contain nicotine—products that do not burn tobacco and therefore do not produce the potentially dangerous particulates found in cigarettes—are a “positive alternative” to conventional cigarettes.

    Smokers hold similar views toward the concept of tobacco harm reduction, and 75 percent of respondents said that it would be wrong for a government “to prevent or delay legalizing less harmful alternatives to cigarettes for adult smokers.” An even higher percentage (82 percent), agreed that, “through tax and regulatory policies, the government should encourage adult smokers to switch to less harmful alternatives to cigarettes and ensure they are not used by youth.”

    The Factasia.org study found that, while some 22 percent of smokers were still unaware of e-cigarettes, 46 percent across the region had tried them, and 8 percent now use them regularly. A clear majority (68 percent) said the main reason for using e-cigarettes was “as an alternative to conventional cigarettes.”

    “There is obviously consumer demand throughout Asia for the right to choose,” Mitchell pointed out. “There is also a massive body of international scientific research that shows that using e-cigarettes can be consistent with wider public health objectives that benefit all of society. Rather than banning them, governments have a great opportunity to become a clear leader in progressive public health policy and in harm reduction in this vital sector.”

    Today, e-cigarettes are regulated differently around the world. In Southeast Asia, the tendency has been to impose blanket bans rather than regulating them—an easier approach for governments to adopt but a crippling blow for regional harm-reduction initiatives and a resounding slap in the faces of consumers. For example, Hong Kong, which has already imposed partial bans, is now debating a total ban, as now exists in Indonesia. Singapore is the only country that has pre-emptively banned all emerging tobacco products, including e-cigarettes and other smokeless tobacco products. Malaysia, which has a thriving vape community and a growing manufacturing sector, is at a pivotal moment, with the government still sending out mixed messages as to whether to ban or regulate e-cigarettes. Macau has announced it will shortly make a decision on its stated intention to ban all vape products. Australian federal and state governments remain obdurate in their anti-vaping stance and rhetoric, disadvantaging citizens and denying them the right to choose e-cigarettes over heavily taxed but nonetheless legal conventional cigarettes.

    All this despite a growing and compelling body of scientific evidence that clearly indicates vaping is a gateway away from smoking, a reality one would have thought was in line with government and health community efforts to curb smoking incidence. But clearly this message has not yet penetrated many government and health agencies, many of whom continue to deliver misleading, untruthful, discredited and inaccurate information to consumers to justify their continuing reluctance to embrace this new technology and regulate vaping sensibly and effectively.

    “Currently, I can quite legally buy an e-cigarette and vape it in the airport in, say, the U.K., fly to Hong Kong, Singapore or Indonesia with the device, and risk arrest and imprisonment there for possession of a banned product,” said Mitchell. “Clearly this is a ridiculous situation. In an age where harmonized global trade and manufacturing standards are the norm, this is an anomaly that needs to be addressed. Added to which, millions of consumers have already chosen to use these products worldwide, and they deserve and are entitled to the same protection in terms of manufacturing processes and product safety that they enjoy with everything else they buy. Currently, there are essentially no standards in place for e-cigarette and e-liquid manufacturers to follow, governments to enforce, or consumers to understand.”

    Since its formal launch in March 2015, Factasia.org has held numerous face-to-face meetings with policymakers and legislators. It has created quite a stir in the media throughout Southeast Asia, presenting the results of the survey, updating key decision-makers on the current research and science supporting the use of e-cigarettes, and reminding politicians that smokers and vapers are also citizens and voters who deserve a voice in the debate, leading to fair and effective regulatory frameworks as opposed to discriminatory and unjustifiable impositions on their rights.

    “We will continue to battle on behalf of adult Asian consumers, to protect their right to choose, to encourage rational debate focusing on facts rather than hysteria, rhetoric and uninformed opinion, and we will continue to press for the introduction of sensible regulations that protect consumers and which are in harmony with regulations that are already in place or being developed in the U.S. and the EU,” said Mitchell.

    Over the next few months, Factasia.org will organize, in cooperation with various domestic and regional vape groups and consumer organizations, seminars bringing together harm reduction and manufacturing experts with policymakers, health experts and legislators in Malaysia and Hong Kong in continuing efforts to help lawmakers and related agencies understand the facts and to help neutralize the effect of the many false and alarming statements that continue to be disseminated by anti-smoking and anti-vaping communities.

    “This effort is important because only by recognizing facts and applying reason and debating the issues rationally can consumers—and manufacturers—hope to end up with sensible, effective regulatory frameworks that serve the best interests of all stakeholders and citizens,” Mitchell said.

    Box

    Methodology:

    The survey polled legal-age smokers in Australia, Hong Kong, Malaysia, New Zealand, Singapore and Taiwan in May–June 2015 and was conducted by Ipsos. It was conducted across statistically relevant gender and age groups using online interviews. An additional telephone poll has just been completed in Macau, where the key figures correspond with those of the other six areas polled.