Tag: Lost Mary

Elfbar and Lost Mary Create Advisory Board

Image: Mariakray
Elfbar and Lost Mary have created a board in the U.K. to provide strategic advice for the brands.
Board members are from across relevant disciplines in the U.K. with senior-level experience, including in the national and local government, the medical profession and law enforcement.
The newly formed advisory board also serves Heaven Gifts, the company that manages Elfbar and Lost Mary.
“The creation of this advisory board marks a milestone in the global operations of Elfbar and Lost Mary. This aligns with our long-term commitment as the responsible market leader for the vaping sector worldwide, and our exploration of the smoking cessation role vaping products play,” said Heaven Gifts Global Vice-President Victor Xiao in a statement.
“This board further signals our intent to address concerns around, for example, youth vaping, the environmental impact, and illicit trade. Starting in the U.K., we are looking to bring this mechanism to more global markets, particularly those in Europe.”
Members of the advisory board include Steve Bennett, former director of investigations at the National Crime Agency; George Eustice, former member of parliament and secretary of state for the department of environment, food and rural affairs; Susie Kemp, former CEO of Swindon Borough council and deputy chief executive of Surrey county council; Lord Porter, former council leader and chair of the Local Government Association; Sairah Salim-Sartoni, a health psychologist with extensive experience in smoking cessation and tobacco harm reduction; and Lord Walney, a former member of parliament and special advisor to Prime Minister Gordon Brown and Business Secretary Lord Hutton.
October 19, 2024
ElfBar, Lost Mary Sales Boost Supreme’s Profits

Credit: JIRSAK
ElfBar and LostMary could be the ones to thank for Supreme’s favorable six months as the firm rings in the half-year mark with record revenues and profit growth.
The ElfBar distribution alone contributed to £26.4 million ($33.3 million) of its £64.6 million revenue in the period, Supreme said today, alongside “strong organic growth” of £8.7 million in areas such as lighting, vaping, nutrition and wellness.
Gross profits for the firm are up 63 percent, from £18.2 million to £28.5 million, according to media reports.
The numbers come after the firm was chosen this summer as the master distributor for two leading UK vaping brands, ElfBar and Lost Mary, which it has begun to supply to major UK retailers such as Tesco, Morrisons and WHSmith Travel.
The London-listed company said at the time it expected the partnership to generate revenues of £25 million to £30 million over the next fiscal year ending March 2024.
In just four months since the partnership was announced, it’s reached over double the goal.
November 28, 2023
Supreme Shares Soar After ElfBar Distro Agreement

Credit: 88Vape
UK vaping giant Supreme saw its shares rise shares five percent yesterday after the company announced it is now the “master distributor” for UK e-cigarette brands, although the company has reported weak annual profits.
The firm has been chosen as the master distributor for two leading UK vaping brands, ElfBar and Lost Mary, which it will supply to major UK retailers such as Tesco, Morrisons and WHSmith Travel.
The London-listed company expects the partnership to generate revenues of £25m to £30m ($38 million) over the next fiscal year ending March 2024, according to media reports.
This comes amid a political crackdown on vape products – especially for those under-age.
Sandy Chadha, CEO of Supreme, said the “sizeable” appointment will allow the group to “fully leverage its unique technical, regulatory, compliance and quality assurance capabilities within the vaping sector.”
“We have seen a hugely positive response from both established and new retailers who view Supreme as an ideal partner to supply these products across the UK,” Chadha added.
Supreme says their strong market presence, distribution network, and compliance capabilities provide ElfBar and Lost Mary with a “readymade blueprint” distribution strategy.
The company will report its sales performance separately from the existing vaping category, which includes their own 88Vape brand.
It comes as Supreme posted a record performance in their vaping division this morning, with nearly doubled revenues up to £76.1m from £43.6m last year, and an £8.6m increase in gross profit.
£76.1 million (FY22: £43.6 million) and increasing gross profit to £28.1 million (FY22: £19.5 million)
In 2023 they ramped up investment in M&A and capital expenditures by £7.5m to “support future growth”.
“As we look to the future, we remain committed to expanding our product set, both organically and via acquisition,” Chadha commented:
July 6, 2023