Tag: Ploom

JTI Launches its H-n-B Ploom X Advanced in Italy

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The Ploom X Advanced, Japan Tobacco Group’s most advanced heated tobacco device, has made its debut in Italy’s travel retail market at Milan Malpensa Airport in partnership with Avolta. The launch is supported by high-impact marketing aimed at driving traffic to the store, particularly with the influx of global travelers attending Milan Design Week.
The product, previously launched in duty-free stores in Japan and Switzerland, is available in a variety of device colors, sticks and accessories, according to a press release.
Japan Tobacco’s subsidiary Japan Tobacco International (JTI) noted that the Italy debut marks the brand’s continued expansion in the channel throughout 2024 and beyond, underlining its long-term commitment to travel retail and its partners.
Ploom X Advanced represents the group’s move to expand its portfolio by entering the reduced-risk product (RRP) category to cater to the needs of adult tobacco consumers and vapers while reaffirming its place among the most innovative global brands, JTI added.
“As an Italian myself, I was excited to see JTI’s premium offer in the RRP category taking off in Milan,” said Simone Mammi, JTI’s Global Travel Retail Sales director. “Our Ploom X Advanced device has been launched in Italy travel retail, alongside Camel heated tobacco sticks, available in four flavors and tobacco intensities (gold, bronze, burgundy, and teal).”
JTI noted that with Avolta as one of its long-standing retail partners at Milan Malpensa Airport, it optimized the premium front-of-category space to provide impactful showcasing that, when coupled with ongoing consumer engagement, “should deliver promising results.”
The Ploom X Advanced device was named the best product available in the heated tobacco category at the U.K. Product of The Year Awards 2024.
May 22, 2024
Ploom X Advanced Named ‘Product of the Year’

Image: JTI
Japan Tobacco International’ s Ploom X Advanced device has been named the best product available in the heated tobacco category at the U.K. Product of The Year Awards 2024.
Product of the Year is the U.K.’s largest consumer survey of product innovation. Every year over 10,000 shoppers vote to crown the winning products in each category, giving retailers a picture of what customers think about the products they stock.
Launched in September 2023, the Ploom X Advanced is the latest heated tobacco device from JTI, featuring an optimized heating system, with higher vapor volume during initial puffs offering an enhanced user experience, and faster charging, now taking less than 90 minutes to achieve a full
“Just a few months after the launch, we are thrilled that Ploom X Advanced has come out on top in the Product of the Year awards 2024,” said JTI UK Marketing Director Mark McGuinness. “In response to consumer feedback, we made some positive changes when we launched Ploom X Advanced, and the brand has gone from strength to strength with device sales doubling and EVO tobacco stick sales tripling year on year. With the Heated Tobacco category continuing to grow at a rapid rate, this award shows not only the success of our product, but the clear consumer interest in the category and Ploom.”
The U.K. heated tobacco category is currently worth £105 million ($133.67 million) in traditional retail and growing 20.5 percent year-on-year.
January 25, 2024
JT Launches Ploom X Advanced H-n-B in Japan
Image: JT
Japan Tobacco announced the launch Ploom X Advanced, a new model of heated tobacco device that has evolved in terms of taste and user comfort.
The company believes the new device will play a significant role in its mid- to long-term business strategy.
According to JT, the new device represents a significant improvement over the current model and incorporates advanced features, including:
An upgraded heating technology, dubbed “Power Heatflow,” which increases the maximum heating temperature from 295 degrees Celsius to 320 degrees Celsius to provide a richer flavor experience.
A new automatic heating function that automatically starts heating when a stick is inserted into the device.
Reduced charging time from approximately 110 minutes for the current model to approximately 90 minutes.
The device will be available at convenience stores and tobacco retailers nationwide in Japan starting on Nov. 21, 2023, at a suggested, tax-included retail price of ¥1,980 ($13.22).
Following the launch of Ploom X Advanced, JT will discontinue sales of the current Ploom X model in Japan.
October 30, 2023
Japan Tobacco Launching Ploom X in August

Photo: JT/JTI
Japan Tobacco is launching Ploom X, its next-generation heated-tobacco device, on Aug. 17, 2021. Ploom X will gradually be made available across Japan, including in convenience stores and select tobacco retail stores. Ploom X will also be available for pre-launch sale at the CLUB JT online shop from July 26, 2021.
The device was jointly developed by JT in Japan and JTI, the group’s international subsidiary, headquartered in Switzerland.
“Ploom X is the first global device developed by JT and JTI, bringing together all our resources to offer the best user experience of our time,” said Daniel Torras, senior vice president of reduced-risk products, in a statement.
“We are delighted to be able to offer this new innovative product to adult consumers in Japan, the world’s leading heated-tobacco market and where product standards and quality are of the highest importance. Listening to consumers globally, we have created a proposition that is aligned with today’s lifestyles and choices. This includes a more authentic tobacco taste, new connectivity possibilities and several options to personalize the device to everyday needs.”

Ploom X is the first global device developed by JT and JTI, bringing together all our resources to offer the best user experience of our time.
Daniel Torras, senior vice president of reduced-risk products, JTI
The new device adopts the aesthetic and innovative “Nastro” design with a more intuitive user experience, with no buttons on its surface. In addition to allowing users to precisely control heating temperature, Ploom X is equipped with a new heating technology, Heatflow, which focuses on airflow.
Ploom X is also equipped with Bluetooth functionalities that connect with users’ smartphones, enables consumers to see the battery status, lock the device and much more.
Along with the device, improved heated-tobacco sticks are being rolled out. The regular tobacco stick flavor is blended with lamina, the most aromatic part of the tobacco leaf. There is a range of 12 different heated-tobacco sticks.
July 15, 2021
Japan Tobacco to Focus on Heat-not-Burn Products
After forecasting an unexpected slump in profits for this year, Japan Tobacco Inc (JT) said on Tuesday it planned to cut around 1,000 jobs and focus its efforts on winning market share in heat-not-burn (HnB) products such as the Ploom S brand.
Credit: JT
Operating profits for 2021 are expected to fall 23 percent to 363 billion yen ($3.46 billion), compared with the market’s forecast for a slight recovery to 476 billion yen, according to Refinitiv data. JT, despite commanding over half of the domestic cigarette market, has lagged rival Philip Morris in the increasingly popular category of HnB products.
The company said it was looking to cut around 1,000 jobs, offering voluntary and early retirement packages, citing declining sales of conventional cigarettes. At the same time, it said it will bolster investment in what it calls reduced risk products (RRP), including its heat-not-burn Ploom sticks which compete with Philip Morris’ IQOS.
It plans a new heat stick product later this year, aiming to boost its position in Japan, the world’s biggest market for such products as regular e-cigarettes with e-liquids containing nicotine are banned.
“The RRP category in Japan is the most mature and competitive in the world,” JT Group President and CEO Masamichi Terabatake said in a press release. “Reflecting this and the decline of sales volume in recent years… we had to take some difficult yet necessary decisions.”
February 9, 2021
Ploom S Debuts in the United Kingdom

Photo: JTI
Japan Tobacco International (JTI) has launched its Ploom S heated-tobaccodevice in the U.K., reports The Grocer.
The product will be sold through two Ploom-branded lounges in London, Ploompop-up shops, online at www.ploom.co.uk and through accredited retailers.
The device is used with tobacco sticks, which are sold separately. The tobaccosticks will be available in four different flavors—flavored tobacco, smoothtobacco, menthol and menthol/berry. The Ploom S device will have arecommended retail price of £89 ($116.06) and the consumables will have arecommended retail price of £4.50 for a pack of 20 sticks.
“The time is right for JTI to enter this exciting growth segment in the U.K. with aproven product that continues to grow in markets in which we have alreadylaunched,” said JTI U.K. General Manager Dean Gilfillan.
Ploom S is the second tobacco-heating system available in the U.K., after PhilipMorris International’s IQOS, which launched in 2016.
Previously, JTI launched Ploom in Japan, Russia and Italy.
November 5, 2020
Japan Tobacco Launches More Compact Ploom Tech
Credit: Ploom
Japan Tobacco (JT) will launch “Ploom Tech+” with a new, more compact device from the Ploom Tech+ series.
The new device will be available at the Club JT online shop along with Ploom shops and select tobacco retail stores located in Tokyo from Nov. 2, 2020, and at convenience stores in Tokyo from Nov. 3, 2020.
Ploom Tech+ with offers better portability and increased convenience. The device also has upgraded features, such as faster charging and a display to indicate the batter and capsule usage levels as well as an instant activation feature.
“We are delighted to announce the launch of ‘Ploom Tech+,’” said Toru Takahashi, vice president of the marketing group product and brand division for reduced-risk products, in a statement. “The portable size enables the device to blend right in to each consumer’s lifestyle without stress, expanding the opportunities for consumers to explore and experience T-vapor.”
October 7, 2020
JTI Extends Vapor Tech Partnership with Sauber

Logic and Ploom parent, JTI (Japan Tobacco International), has extended a technology partnership agreement with Sauber Engineering AG (SEN), a technology and prototype development company and part of the Sauber Group.
Through this partnership, both companies will continue to collaborate on the development of precision engineering projects aimed at increasing the performance of the next generation of JT Group products, according to a press release.
The two companies are currently working on innovative solutions to enhance the user experience of JTI’s vaping products, developing innovative product platforms and new functionalities which respond to the changing demands of consumers, to offer them even broader choice, according to the release.
JTI has been in the reduced-risk products category since 2011 and is currently present in 28 countries with its e-cigarette brand, Logic and heated tobacco brand, Ploom.
September 3, 2020
Japan Tobacco to Launch Ploom S 2.0

Image: Japan Tobacco
Japan Tobacco (JT) is rolling out its Ploom S 2.0, an upgraded heated-tobacco device specialized for menthol. In addition, JT will launch two new menthol tobacco stick products under the Camel brand—Camel Menthol Red and Camel Menthol Yellow. These products will gradually be available at convenience stores and select tobacco retail stores across Japan beginning July 2, 2020.
Ploom S 2.0 is equipped with a new heating mode that lengthens the duration of the peak heating temperature compared to that of the current Ploom S. According to JT, this allows for a balance among the freshness of menthol, rich vapor and clear tobacco taste.
“The two biggest factors that influence the flavor of T-Vapor products are heating temperature and its duration,” explained Toru Takahashi, vice president of the marketing group product and brand division for reduced-risk products.
“Ploom S 2.0 is capable of tailoring the device to heat the sticks at an optimal temperature and for an optimal duration with respect to the different stages from the first inhalation to the last rather than heating at a steady temperature,” he said. “This is the key to delivering the best flavor in T-Vapor products.”

June 1, 2020