Flavour Warehouse, parent of the Vampire Vape brand, today announced the acquisition of Premier Retail Limited. The deal is expected to expand Flavour Warehouse’s UK footprint.
Established in 2012, Flavour Warehouse operates in over 80 countries via a network of franchises, distributors and resellers. The acquisition of Premier Vaping strengthens the company’s international expansion and builds on the brand’s growth plans for the future according to a press release.
Premier Vaping, based in Stockport, is part of the Premier Retail Group, established in 2008. The brand has formed distribution partnerships with leading hardware and e-Liquid manufacturers around the world and stocks an extensive range of products in addition to its own brand of E-Liquids, according to the release.
“Premier Vaping is a natural fit for us, due to the brand’s firmly established position in the market and the wide range of products they offer,” said Kanesh Khilosia, director at Flavour Warehouse. “The acquisition of this business is the next step in the development of our extended growth strategy.”
Within the next five years, directors at Flavour Warehouse plan to significantly grow the company via an organic and acquisitive growth strategy, expanding its reach through a multi-channel, global approach.