Tag: Smoore

  • Essential Reliability: Vaporesso’s Gen Max

    Essential Reliability: Vaporesso’s Gen Max

    The best aspect of Vaporesso’s Gen Max vaping system is that it’s reliable, affordable and simple.

    By Mike Huml

    The Gen Max is Vaporesso’s latest high-power, dual-battery mod offering that leans heavily into the old school billet box aesthetic while packing in a lot of modern features. The kit also includes the Vaporesso iTank T subohm tank to complete the package. The Gen Max is a powerhouse of unique features and another testament to the quality that Vaporesso is known for. But can a billet box, albeit a fancy one, compete in today’s vaping market?

    The Gen Max is a lightweight aluminum box mod that’s powered by dual 18650 batteries in series for a maximum output of 220 watts. It technically uses single-button operation, but that button doubles as a dial for making adjustments and navigating the menu. A physical toggle switch below the primary button can lock the Gen Max to prevent accidental misfiring.

    The battery door is completely removable and is held in place securely with magnets, and although the batteries can be removed for charging, they can also be charged internally via an included USB type-C cable. The screen is located on the side opposite of the battery door and is housed within a round window to give the screen a unique porthole-like look. The 510 connection is centered at the top of the mod and looks best with tanks or atomizers with up to a 24 mm diameter. All in all, it’s a very straightforward and minimalistic design, if a bit safe.gen max vaporesso

    The iTank T is standard subohm tank fare, and that’s intended in the best possible way. It’s top-filling with top-down airflow, which completely eliminates leaking and gurgling and makes filling the tank very simple. The top cap is opened by pressing against the red arrow symbol to slide the cap to the side, revealing the fill port. The port is large and partially covered by silicone flaps to reduce messiness while also allowing for pressure to be released when filling.

    The bottom cap of the tank unscrews to provide access to the coil, which is removed by simply pulling it out of the tank. Naturally, a new coil is then pressed in and the bottom cap replaced. By default, a bubble glass tank section is installed, which holds 6 mL of e-liquid, but a normal glass tank section is also included that allows the tank to hold 2 mL of liquid. Between the Gen Max mod and the iTank T, the Gen Max kit is a powerful yet simple setup with the potential for mass appeal. However, it’s a mixed bag with a few pain points that really hold it back.

    Visually, the Gen Max is clearly crafted to high-quality standards, but billet box mods were never necessarily known for their looks. The centered 510 connection tends to look top-heavy, particularly when paired with large tanks such as the iTank T. An RDA might look more proportional, but even then, many RDAs and tanks these days have a diameter of 25 mm, and anything past 24 mm will cause overhang with the Gen Max mod, including the 24.5 mm iTank T.

    That’s right—the tank that’s included with the kit overhangs the mod, even though the base of the tank tapers down to this diameter. It’s not so much that the tank is too big—it’s just not a perfect fit for the mod. Granted, the mod is relatively small, but a better tank option should have been included with the kit.

    The tank itself is wonderful. It’s easy to use, quick to set up and vapes like a dream. Vapor is easily produced, and the flavor is mouth-filling with zero break-in time. One slight gripe is the difficulty of removing the coil. It’s a bit more recessed than some similar tanks and might require the use of fingernails to remove. Luckily, Vaporesso’s GTi mesh coils are long-lasting and don’t require frequent replacement.

    Aside from that, everything else is fantastic, the airflow in particular. Not only does the iTank T allow for a wide range of airflow options with its smooth-turning airflow ring, but the airflow is incredibly smooth. Almost no turbulence can be detected, and the airflow is very quiet, although this can depend on the airflow setting. It’s a shame as there is simply no way around the fact that it looks goofy atop the Gen Max.

    Speaking of the mod, it also can’t escape from a few odd quirks. First the positives—it uses two 18650 batteries, which are readily available and are the de facto standard for high-power mods. Every vaper has these laying around, and they’re reliable workhorses. The Gen Max is very lightweight and is a top contender for something portable for those no-compromise vapers out there.Vaporesso gen max

    The battery door has a bit of wiggle room, but no movement can be detected during normal use. The magnets that hold the door onto the mod are very strong, but the door is still removed easily enough thanks to a small groove at the bottom. Additionally, the screen is incredibly vivid—one of the best on the market to date—and the faux-porthole look is indeed eye-catching. Two curved LEDs on either side of the screen, along the edge of the porthole, really sell the effect. At the end of the day, however, it’s still a vertically oriented rectangular screen.

    Due to the single-button and dial operation, navigating the menu is very easy. Three clicks of the button will bring up the menu options where the user can select from different themes, change the vaping mode, adjust the brightness and toggle Smart mode. However, the dial also inherently carries some downsides, chief of which is the accidental adjusting of the output power.

    The dial is a bit on the loose side and small, and inadvertent adjustments are common while the device is being fired, and there is no way to lock the power output while still allowing the device to fire. What’s more, the output power cannot be changed unless the screen is active. That means if the user wanted to change the power output, they would need to fire the device for a split second before they can do so. And it can’t be ignored that the Gen Max is yet another mod with two separate ways to lock the device and no way to lock the output power alone.

    Pressing the fire button five times in quick succession will turn the mod on or off while moving the toggle switch underneath the fire button will lock the device—virtually the same thing as turning it off. This oversight is even more egregious when it comes to the Gen Max because, as mentioned, the dial system is more vulnerable to accidental changes to the power output compared to standard three-button mods.

    The screen is very colorful and crystal clear. It displays the remaining battery life of each individual battery, the output power, the mode, whether the Gen Max is locked or not, atomizer resistance, and a puff counter or puff length. There’s also an animated graphic according to which theme is selected that changes once the device is fired. For example, when using the UFO theme, it blasts off once a drag is taken.

    Three clicks of the fire button will enter into the menu. Once inside, themes can be changed to the user’s liking, but it’s not very customizable and, frankly, seemingly arbitrary. The three themes are default blue, a soccer theme (called “Football” within the menu) that’s orange and a UFO theme that’s purple. The user cannot choose colors and graphics independently, which means if someone wants an orange color scheme with a UFO graphic on the screen, they are out of luck.

    What do soccer and UFOs have to do with vaping? No clue—it’s completely arbitrary, even random. There is a setting titled “LED,” which one would think changes the color of the curved LEDs lining the porthole, but all it does is allow those lights to be disabled. It’s a missed opportunity as the screen does look great and so much more could have been done creatively here.Vaporesso Gen Max

    The output modes are also strange. The Gen Max features four total modes: F(t) mode, which is the default; Pulse mode; Eco mode; and VV mode. VV mode is variable voltage—a little antiquated, but fine. Eco mode is the standard variable wattage mode that most people go for and also provides the longest battery life. Then there are F(t) mode and Pulse mode, which are virtually the same, for all intents and purposes.

    In theory, these act like temperature control modes to prevent overheating and burning of the coil. To quote the user manual:

    “F(t) mode is by adjusting temperature, heating speed and time. F(t) mode releases the flavors of e-liquid adequately, delivering the perfect balanced tasting experience consistently from the first puff throughout.”

    “Pulse mode is a mode to improve vaping experience through constant voltage output, delivering optimal flavor production, throat hit, nicotine satisfaction and perfect temperature cloud continuously.”

    [Sic]s all around.

    There are a few ironic buzzwords throughout these descriptions, namely: “consistently,” “constant” and “continuously.” They’re ironic because in practice, they introduce the worst part of temperature control, which is when the power suddenly cuts out in order to prevent burning. It’s the same sensation as when the battery dies mid-puff—it’s jarring.

    It’s also the opposite of “consistent” or “continuous.” At lower power output settings, these modes feel exactly the same as Eco mode. At higher settings, power cutoff starts being introduced. In addition, when set to F(t) mode or Pulse mode, there is no way to adjust the temperature, only the wattage, and based on the descriptions in the user manual, it’s unclear what these modes actually do.

    In practice, the Gen Max is strictly a variable wattage device. F(t) and Pulse modes are too niche, and even with the user manual, it’s hard to find a situation where these modes would offer an advantage over Eco mode. VV mode is simply obsolete and inferior to variable wattage in most usage scenarios. It’s not the end of the world, as most users opt to use variable wattage on any given mod anyway—it’s just yet another missed opportunity.

    One last setting that doesn’t quite find a purpose is Smart mode, which can be toggled on or off in the menu. When used with Vaporesso’s GTi coils, Smart mode will automatically set the “optimal” power output. However, this only happens at the moment an atomizer is attached. For example, with Smart mode activated and a 0.2 ohm coil installed with the iTank T, the Gen Max automatically sets itself to 70 watts when the tank is attached.

    That’s it. The power can still be adjusted from there via the dial, just as it could with Smart mode turned off. It may be called “Smart,” but more goes into an optimal power output than just the resistance. Airflow and user preference are arguably much bigger factors and ones that the mod can’t account for. Again, another missed opportunity and added bloat to the menu system.

    The Gen Max should have embraced either the simplicity mindset or added more useful features. Instead, it sits in the middle with a simple menu system that’s easy to use but with no settings that are really worth changing. The button/dial is unique and gives the Gen Max a reason to have a button this big, harkening back to the billet box design aesthetic. Unfortunately, with no way to lock the dial (but two ways to lock the device) and no way to adjust the power output until the screen is activated, it seems like a gimmick rather than a well-thought-out feature. And that pretty much sums up the Gen Max in its entirety.

    There are a lot of good concepts that were never really fleshed out, almost like Vaporesso had too many chips and had to figure out a way to use them. The Gen Max could have had true temperature control as an option, power curves, more themes that could have been chosen independently of the color scheme, more color schemes, and a physical switch that locked the power output while still allowing the device to fire, and it would have been a home run.

    Instead, we have a good-looking mod that appeals to nostalgia but ends up being just a run-of-the-mill variable wattage device. If that sounds harsh, it’s because there are so many mods that do try to push the envelope and offer something unique that when a mod that’s only OK comes around, it ends up standing out for all the wrong reasons.

    The Vaporesso Gen Max is not a bad device by any means in the sense that it’s well made and it puts electricity through a coil, consistently, when the button is pressed, and that’s really what matters most. It also has a really nice screen and the start of a good idea with the graphic animations and porthole design. More customization would go a long way, possibly with a future firmware update. On the plus side, the mod and the tank together retail for about 60 dollars, which is very competitive.

    Batteries are not included, and with a little more space optimization, the Gen Max could have been powered by 21700 batteries instead of 18650s, giving it another avenue of appeal. As it stands, the best things the Gen Max has going for it are that it’s reliable, affordable and simple, which are not bad things. With a little more refinement and thought put into the functionality, the next Gen Max could truly be something great.

  • Smoore Reports Half-Year Revenue of $705.4 Million

    Smoore Reports Half-Year Revenue of $705.4 Million

    Photo:TacoTuinstra

    Smoore International Holdings reported revenue of RMB5.04 billion ($705,4 million) for the six months that ended June 30, down 1.7 percent from the comparable 2023 period. Gross profit rose 3.2 percent to RMB1.91 billion while pretax profit was up by 1.9 percent to RMB811.56 million.

    The group’s branded business grew by 71.9 percent to RMB1.12 billion in the first half of 2024, boosted by the company’s digital marketing operations, which enabled the company to respond rapidly to consumer preferences. The group’s Vaporesso brand continued to increase its market share in the open system product segment and has become the leading brand in this category.

    Smoore’s corporate client sales meanwhile, declined by 12.3 percent to RMB3.92 billion in the first six months of 2024, reflecting  different sales performances in different markets around the world.

    In the U.S., Smoore faced competition from noncompliant vaping products. However, the company said it was encouraged by clarifications of the regulatory framework and the strengthening of enforcement in that market, pointing to creation of a federal multi-agency task force to combat the illicit market, among other developments.

    Increasing regulation of the vaping market in Europe, meanwhile, has impacted demand for traditional disposable products, causing the group’s revenue from single-use vapes to decline by approximately 18.9 percent year-on-year to approximately RMB1.22 billion.

    Smoore said it has successfully launched a number of new closed system products in the international market in the first half of the year, and it is confident that this will translate into stronger orders in the second half of the year.

    In China, where the group’s corporate client oriented business centers on closed system electronic vaping products, Smoore reported sales revenue of RMB87.78 million, representing an increase of approximately 41.4 percent  as compared to the same period last year.

  • Vaporesso to Celebrate 9th Anniversary in Vaping

    Vaporesso to Celebrate 9th Anniversary in Vaping

    A legendary brand in the vaping industry announced its 9th anniversary, which will be celebrated with special events. Vaporesso invites its community to participate in “exciting activities that embody the spirit of competition and achievement.” 

    According to a press release, on Aug. 18, Vaporesso will hold a music party featuring extreme sports in Nice, France. Bringing together top athletes from the sea (surfing), land (BMX), and air (paragliding).

    “Inspiring to ‘Push the Envelope,’ vapers are encouraged to share their personal ‘Championship Moments’ in the comments section of the Vaporesso website for our community to celebrate together,” a press release states. “Share the moments when our vapers took up the challenge to try to break through their upper limits. Let’s celebrate victories, big or small, and inspire one another to reach new heights. Anyone has the right to become their own champion through determination and resilience.”

    For a chance to win prizes, including a grand prize of a round-trip flight ticket to Paris, visitors can participate in a trivia game to learn facts about the three showcased extreme sports: BMX, paragliding, and surfing.

    “Our 9th anniversary is a testament to the passion and dedication of our team and the unwavering support of our fans. We hope that through the anniversary celebration, everyone can learn about meaning behind Vaporesso’s ‘Move Beyond Ordinary.’ Our spirit of continuous breakthroughs and challenging limits will continue to be reflected in Vaporesso’s business,” said Jimmy Hu, VP at Vaporesso. “We also hope to give back to our community with prizes that represent our spirit. A thank you for 9 years of companionship in the vaping journey.”

  • Next Level Files Counterclaim Against Vapor Maker

    Next Level Files Counterclaim Against Vapor Maker

    Credit: Aleksandar Radovanov

    On June 14, Next Level Ventures, a Seattle-based marijuana vape maker, filed a counterclaim in federal court in California. The company claims that Shenzhen Smoore Technology Co. has been engaging in a “years-long battle to unlawfully restrain competition in the closed cannabis vaporizer market” based on false patent claims.

    Smoore, which markets vape devices under its CCell brand, has not yet responded to the claim, according to court records.

    In its counterclaim, Next Level pointed out that vaporizer technology claimed by Smoore was “displayed and offered for sale” as early as the 2016 Marijuana Business Conference & Expo (the predecessor to MJBiz’s MJBizCon), according to media reports.

    That happened before Smoore filed for patent protection.

    At least one patent Smoore is using to pursue claims was “fraudulently obtained,” Next Level alleges.

    According to Next Level’s counterclaim, Smoore’s complaint to the ITC was motivated by flagging sales.

    Smoore’s market share for products sold under the CCell brand fell from 80% of the market “to approximately 50-60%” by 2022, Next Level’s counterclaim alleges.

  • FEELM Guides Vape Industry Toward Sustainability

    FEELM Guides Vape Industry Toward Sustainability

    Credit: FEELM

    FEELM, a major global atomization company, presented its solutions for achieving sustainable development in the industry during the Global Vape Forum, held during the World Vape Show Dubai 2024 industry event.

    REX Zhang, strategy director at Smoore and assistant president at FEELM, told attendees that increasingly stringent global regulations and compliance, youth protection, and environmental protection have become the three major challenges hindering the vaping industry’s sustainable development. He said the challenges are even greater in countries like the UK and France, which are planning to introduce disposable vaping product bans.

    Zhang said that stricter global regulations are beneficial for the industry’s development. However, while regulations clarify rules, strict enforcement is crucial to block the circulation of “illegal” products.

    “At the same time, focusing on youth protection and environmental protection, vape companies need to create more compliant and legal products through technological innovation and upgraded vaping experiences,” said Zhang. “Collaboration among brands, retailers, and regulators is essential to achieve sustainable development in the industry.”

    Building compliance capability is a long-term project. As a publicly traded company, Smoore consistently adheres to legal and regulatory standards and continually enhances its compliance capabilities through increased R&D investment, helping more clients succeed in global markets, according to Zhang. In 2023 alone, he said Smoore invested $1.48 billion in R&D, accounting for 13.3 percent of its annual revenue.

    Smoore also has committed to helping its clients’ products obtain to obtain marketing authorization from the U.S. Food and MDrug Administration. Smoore has been instrumental in nearly every vaping product currently authorized by the FDA. Additionally, adhering to the “customer first” business philosophy, Zhang said that FEELM has introduced a series of solutions tailored for several different global markets.

    Rex Zhang

    “[We] believe that consumers in the global market are becoming increasingly sophisticated, and the demand in different markets is more diverse. To respond to the urgent demand for environmentally friendly products in the European market, FEELM has launched the next-generation vape pod solution, FEELM PRO [which complies with TPD egulations and] is environmentally friendly,” said Zhang. “This effectively addresses the current issue of disposable ‘use and discard’ products. It is also simpler to assemble than similar products; it bursts power at an instant start and significantly enhances the flavor experience, offering a smooth and rich taste.”

    Through technological innovation and the use of eco-friendly materials, FEELM has rapidly improved atomization efficiency and battery efficiency, significantly enhancing the vaping experience while greatly reducing the raw materials required for production, according to Zhang. FEELM has also developed a series of new solutions for non-TPD markets, including the world’s first  30,000 puffs disposable with a four-sided surround screen.

    Zhang said FEELM has developed more than eight different child lock solutions to combat youth usage, each meeting the regulatory needs of different markets. “The continuous launch of new solutions results from our long-term investment in technological R&D,” said Zhang. “This is just the beginning.

    “We are confident in focusing on innovation in atomization technology and continually introducing sustainable and compliant vape solutions to meet consumers’ ever-evolving demands for excellence and environmental sustainability.”

  • Smoore Quarterly Pretax Profits Up a Quarter

    Smoore Quarterly Pretax Profits Up a Quarter

    Photo: Taco Tuinstra

    Smoore International Holdings reported an unaudited pretax profit of RMB399.7 million ($55.23 million) for the three months that ended March 31, up 25 percent over its pretax profit in the comparable 2023 quarter. After-tax profit was up 12.8 percent to RMB339.5 in the quarter.

    “Total comprehensive income” was RMB209.8 million in the quarter, compared with RMB293.3 million in the comparable 2023 period.

  • Vaporesso Launches New Products at Vapexpo Paris

    Vaporesso Launches New Products at Vapexpo Paris

    Vaporesso presented four of its latest vaping products, XROS, LUXE, ECO, and ARMOUR at Vapexpo Paris 2024. These new products garnered widespread acclaim from customers.

    The newly launched XROS 4 and XROS 4 MINI feature enhanced flavor profiles and extended pod life with upgraded Corex 2.0 technology. They are aiming to provide users with the best vaping experience, according to a press release.

    Corex 2.0 technology has been refined from its first generation by optimizing morph mesh sizes for ideal temperature matching. This results in faster heating and explosively rich flavors. Additionally, upgraded cotton material efficiently supplies e-liquid, preventing burnt tastes and extending usage life. The Pulse mode ensures robust output support, maintaining consistent performance regardless of battery life.

    The XROS series also stands out for its customization capabilities. XROS 4 and XROS 4 MINI are all equipped with a 0.4 ohm pod cartridge. The XROS 4 offers three output modes along with a display screen for enhanced user interaction, the XROS 4 Mini adds an airflow adjustment feature allowing users to tailor their vaping experience further. Both devices are compatible with the universal XROS pod platform.

    The new offerings also boast an all-aluminum unibody design that not only enhances durability but also provides a more comfortable grip.

    “Innovation is key to delivering superior user experiences,” emphasized Jimmy Hu, vice president of Vaporesso, highlighting the brand’s commitment to setting new standards in vaping and meeting consumer needs through continual improvement.

  • New FEELM Turbo Promises ‘Explosion’ of Flavor

    New FEELM Turbo Promises ‘Explosion’ of Flavor

    Credit: FEELM

    FEELM, a leading vape solution provider, has launched the world’s first “burst power ceramic coil” vape solution. The FEELM Turbo solution leverages “cutting-edge” ceramic coil technology to deliver an explosion of flavor for consumers, according to an emailed press release.

    “Like none others, it can deliver intense flavors, powerful vapor in the shortest time, and enduringly long product life. Compared to other high-powered vapes, products equipped with FEELM Turbo have smaller sizes yet deliver even higher bursts of vapor,” FEELM states. “This technology is also perfectly adapted to the two major vape categories, the disposables, and the pod-system, suitable for customers to create differentiated products to seize the market.”

    Despite its small size, the Turbo can deliver a 200 percent improvement in taste intensity. It efficiently atomizes large molecules while enhancing e-liquid aroma recovery, resulting in a richer and more satisfying hit, according to the release. “With a burst time of just 0.5 seconds, it outperforms mainstream products on the market by strides. Tests show that just one burst power ceramic coil performs more than on par with dual MESH coils,” FEELM states.

    At this year’s TPE exhibition, FEELM showcased an ultra-thin burst power disposable product the 2024 TPE trade show held in Las Vegas at the end of January. With a body thickness of only 14mm, the product “impressed consumers with its elegant thinness, excellent feel, and powerful first puff. It truly lives up to its name: ‘thin yet powerful!’”

    The FEELM Turbo solution delivers significantly more vapor at a lower power setting. Compared to dual Mesh products on the market, FEELM Turbo sees an 80 percent increase in performance, offering a richer flavor experience. The Turbo also boasts constant power engine technology, which ensures consistent flavor and vapor volume throughout the product’s lifespan.

    “Users can enjoy the same satisfying taste with every puff, unlike mainstream products where flavor often fades to bland. Compared to the competitors, FEELM Turbo products demonstrate a 35 percent improvement in flavor consistency and a remarkable 95 percent consistency in the vapor volume,” the release states.

  • XJOY Partners with Smoore to release 1000 puffs in 2mL

    XJOY Partners with Smoore to release 1000 puffs in 2mL

    XJOY has partnered with Smoore to release a single-use vape that offers more than 1,000 puffs in 2mL.

    “I am very fortunate for the opportunity to showcase our latest fully automated production line, all housed in the secure dust free production rooms.” said Thalia Cheng, U.K. business director at SMOORE. “As you can see, we are working in full capacity to bring it to the U.K. to get the first taste of XJOY. We send this first batch of our newest innovation in collaboration with XJOY as our dedicated contribution to support U.K.’s smokers in their smoke-free journey.”

    XJOY Bar 1000 is planned to be stocked by the first 1000 participating stores around the U.K. by February.

    “Our retail partners are all very excited to take on our XJOY Bar 1000, because it provides them with a significant advantage over the other vapes. For one, it is the best and only legal single-use vape that can achieve 1,000 puffs, lasting longer, which is a big deal for our consumers especially now given the rising living costs.” explained an XJOY spokesperson.

    “Consumers will appreciate that our products are competitively priced compared to other 600 puffs vapes available on the market.”

  • Vaporesso Garnered More than 130 Awards Last Year

    Vaporesso Garnered More than 130 Awards Last Year

    Vaporesso announced it won more than 130 international and authoritative awards from several industrial organizations and media outlets.

    In 2023, China-based Vaporesso, one of the largest open-system vaping hardware manufacturers in the world, received recognition from media outlets such as Ecigclick, Vapouround and VersedVaper, winning more than a dozen best international brand awards.

    “This achievement marks a significant milestone in the brand’s journey to become a global leader in the sector of open-system vaping devices,” the company announced in a statement. “Through consistent efforts in research, development, and customer satisfaction, the brand has garnered recognition and acclaim for its high-quality products and cutting-edge technology.”

    Vaporesso also won several professional international design awards, including the MUSE Design Awards, the German Design Awards, the London Design Awards, and the French Design Awards.

    In addition, several of the brand’s innovative products, such as the XROS 3 series, LUXE X series, ARMOUR, and Vaporesso COSS, have won numerous authoritative media awards. Notably, COSS, won a Golden Leaf Award for Innovation during the Global Tobacco and NIcotine Forum (GTNF) 2023 held in Seoul, Korea.

    “These numerous awards represent not only Vaporesso’s remarkable achievements but also its contributions to the overall growth and advancement of the industry. Vaporesso remains true to its original aspiration, believing that actions create the extraordinary,” the release states. “It’s committed to adhering to its three core brand values of innovation, reliability and style.”