Tag: Smoore

First Ceramic Coil Disposable Debuts at Vape Expo U.K.

As the popularity of disposable vapes grows, more users are calling for a disposable that includes a ceramic coil. Many vapers believe that ceramic coils provide more flavor and a significantly better vaping experience. Today, FEELM, the flagship atomization brand for Smoore International, showcased the industry’s first ceramic coil disposable pod solution series, the FEELM Max, series during the Vapor Expo U.K. 2022 in Birmingham.
In a press release, the company states that almost all the existing disposable vapes are equipped with cotton coil, which produces relatively large aerosol particles leading to inefficient deposition of inhaled particles in the lungs. This results in low nicotine delivery and satisfaction, as well as harshness in throat.
Soft cotton coils are unable to form a stable structure, which causes a high leakage rate and an unpleasant burnt taste. The uneven heating of cotton coils could also cause a weak flavor consistency, so that vaping the experience will fade gradually over time. Moreover, the selling points of most disposable vapes currently focus on large-mouth puff count (the huge number of puffs that the disposable will provide).
The FEELM Max has largely improved e-liquid utilization by virtue of a cotton-free structure and microporous ceramic coil, according to FEELM. The Max’s puff number is increased by 25 percent with the same e-liquid volume compared with traditional cotton coil disposable vapes.
Credit: Timothy S. Donahue
“Besides, it can provide an unprecedented silky-smooth vaping experience, thanks to the ceramic coil, which generates smaller vaporized aerosol particles, thereby minimizing residue in throat,” the release states. “In contrast to cotton coil disposable vapes, the smoothness is improved also by 30 percent. This innovation also boasts extraordinary flavor consistency of over 95 percent since a ceramic coil can guarantee constant vapor production that brings the same strong and great taste till the last puff.”
FEELM Max also features a 46 percent increase in overall harm reduction performance compared with cotton coil vapes, and an ultra-low vaping leakage rate of less than 0.03 percent because FEELM’s Maze Leakage-proof Technology. “The smaller vaporized aerosol particles generated by FEELM ceramic coil tend to deposit more in the lung bringing greater and faster satisfaction,” the release states. “Meanwhile, FEELM’s patented Flavor-Lock technology can bring tailored flavor release with terraced temperature zones.”
At Vaper Expo UK 2022, FEELM also showcased other industry-leading, pioneering disposable vaping solutions, for example, eco-friendly non-nicotine disposable e-cigarette and anti-dust mouthpiece hygienic e-cigarette. These two have been awarded Red Dot Awards for Product Design 2022 for their green product concepts and avant-garde design.
“Unlike traditional disposable e-cigarettes made of plastic, the external structure of eco-friendly non-nicotine disposable e-cigarette is composed of recyclable and reusable paper and aluminum foil while anti-dust mouthpiece hygienic e-cigarette features a twist nozzle to prevent the contact of mouthpiece with something unclean, with the product concept originated from lipsticks,” the release states.
Another award-winning solution displayed at the event is FEELM Air, the world’s thinnest ceramic coil vape pod solution. In collaboration with its global clients, FEELM has demonstrated a series of vaping products of regional leading brands that adopt FEELM Air solution. Moreover, it will announce the 2022 timeline of commercial launch of FEELM Air on a global scale at a later date.
May 27, 2022
FEELM Wins 4 Red Dot Awards for Product Design
Four Red Dot Awards for Product Design 2022 have been garnered by FEELM, the flagship atomization technology brand belonging to Smoore International.
The innovative atomization products include the world’s thinnest ceramic coil vape pod solution FEELM Air, an eco-friendly non-nicotine disposable e-cigarette, and an anti-dust mouthpiece hygienic e-cigarette.
The FEELM Air is known as the world’s thinnest vape pod solution with ceramic coil. As the latest vape pod solution of FEELM, the thickness of FEELM Air is reduced by 25 percent, compared with the last generation, to only 7.8 mm.
In addition, FEELM also demonstrates its environmental awareness with the eco-friendly non-nicotine disposable e-cigarette.
Unlike traditional disposable e-cigarettes made of plastic, the external structure of the product is composed of recyclable and reusable paper and aluminum foil.
The other award-winning FEELM atomization product is the anti-dust mouthpiece hygienic e-cigarette, which features a twist nozzle to prevent dust falling on the mouthpiece.
Users can hide the mouthpiece into the device to avoid contact with something unclean, as they are more concerned with personal hygiene during COVID-19 pandemic.
“In the coming summer, FEELM will launch an innovative disposable e-cigarette series with anti-dust mouthpiece hygienic design, to provide users with a healthier vaping experience,” said Totom Lu, director of the FEELM Design Team. “In the near future, we also intend to introduce eco-friendly disposable e-cigarettes made of green materials, to reduce environmental impacts and carbon emissions of FEELM products.”
Committed to sustainable product designs, FEELM Design Team has been working on replacement of traditional plastic with biodegradable materials, such as paper and bagasse.
It is also exploring the application of highly reusable materials, including aluminum, in e-cigarettes. Moreover, FEELM Design Team attempts to make batteries easy to disassemble, encouraging the recycling of disposable vapes.
“FEELM has been aware that currently most disposable vapes are very similar in design and appearance, and appeal to consumers with diverse flavors,” said Lu. “The two award-winning products illustrate FEELM’s development roadmap for disposable vapes. FEELM will design eco-friendlier and more pioneering products, and has already developed nicotine-free disposable vape to address increasing harm reduction requirements.”
May 25, 2022
FEELM Commits to Net-Zero Carbon Emissions by 2050
The largest atomization technology brand yesterday released its “Race to Zero” roadmap to carbon neutrality. FEELM, a division of China-based vaping hardware manufacturer Smoore International, stated that its plan brings forward FEELM’s ambitions to achieve net-zero carbon emissions by 2050 in its direct production activities and indirect purchased energy. The company has also made a commitment to use renewable energies in at least 30 percent of its total energy consumption by 2030.
“As one of China’s first atomization tech brands to make a carbon neutrality commitment, FEELM pledges to reach net zero in full supply chain and full product lifespan by developing sustainable products, improving energy efficiency with automated production, supporting the supply chain in decarbonization, and increasing renewable energies and eco-friendly materials,” a press release states. “FEELM, being the world ‘s largest closed vape system solution provider, plays a significant role in the global vaping supply chain.
“On the one hand, it provides millions of global consumers with premium product experience by virtue of partnership with vaping brands around the world; on the other hand, FEELM has been leading a sustainable revolution in the supply chain.”
Beginning in 2019, FEELM has pioneered a number of green vaping solutions. The company won the iF Design Award 2020 for its disposable paper e-cigarette, which is made up of spiral composite paper tubing that improves “the degradability rate to approximately 76 percent of the total volume,” compared to the plastic used in traditional vaping products.
FEELM is also set to unveil another eco-friendly non-nicotine disposable e-cigarette at Vaper Expo UK 2022 in late May. The new device was awarded the Red Dot Award for Product Design 2022. Its external structure is composed of recyclable and reusable aluminum foil. It looks similar to a paper foil pouch that also serves as a packaging bag, which the reduces the amount of packaging materials.
“In addition to developing sustainable products, FEELM has also partnered with suppliers to develop and encourage utilizing biodegradable materials while optimizing the water, electricity and gas consumption management,” the release states. “FEELM is also working with global customers to promote the recycling and reusing, so as to explore a feasible path towards carbon neutrality for the product lifespan and the supply chain.”
May 20, 2022
Smoore Plays Key Role in FDA Marketing Orders for ENDS
When the U.S. Food and Drug Administration issued marketing granted orders to the NJoy Ace and its tobacco-flavored e-liquid pods on April 26, the ACE became the first e-cigarette authorized by the FDA equipped with a ceramic coil. That coil is manufactured by FEELM, the flagship atomization tech brand belonging to Smoore International.
The Ace marketing orders mark the first approval by the FDA of a pod vaping product. It is also the first approval of any vaping product manufactured by a company that is independent of the tobacco industry.
Smoore is no stranger to seeing its products get marketing approval from the FDA. The first brand to receive marketing orders through the premarket tobacco product application (PMTA) pathway, Vuse Solo, is a strategic partner of Smoore, a Smoore representative explained to Vapor Voice. The second set of approved electronic nicotine-delivery system (ENDS) products, produced by Logic, are also manufactured by Smoore.
“NJoy has partnered with Smoore since 2009. The NJoy Ace was launched in 2018 and is powered by FEELM inside, the world’s first black ceramic atomization coil with metallic film. As the first ceramic coil e-cigarette and pod vape authorized by the FDA, NJoy Ace’s approval for sale fully showcases the harm reduction potential of FEELM ceramic coil,” the representative said. “According to the FDA, NJoy Ace is authorized for sale because ‘chemical testing was sufficient to determine that overall harmful and potentially harmful constituent (HPHC) levels in the aerosol of these products is lower than in combusted cigarette smoke.’”
Based on PMTA requirements, Smoore established a comprehensive analytical testing and safety assessment system, including the vaping industry’s first corporate toxicology laboratory, which explores the health impacts of exposure to e-cigarette vapor by means of cytotoxicity test, evaluating the reaction of living cells to different components of e-cigarette vapor, according to Smoore.
The company has also developed the third generation of in-house safety standards – Smoore 3.0 – that covers all of required PMTA tests, including for HPHCs listed by the FDA.
“The principle of PMTA is to scientifically and systematically substantiate harm reduction performance of the vaping product and show it is appropriate for the protection of the public health (APPH)”, said Dr. Long, director of the Smoore Analytical Testing and Safety Assessment Center. “The manufacturer must demonstrate the product’s potential to switch adult smokers while preventing youth and non-smokers from nicotine addiction.”
Long said this could explain why all the FDA-authorized vaping products so far have been for tobacco flavors, and popular flavored products the agency has said promote youth use have been issued marketing denial orders. It is also an indication that vaping manufacturers should focus on “tobacco flavor reproduction and improve harm reduction performance” in order to be approved under the PMTA pathway.
According to Nielsen, for the two weeks ended April 9, 2022, Vuse has now surpassed Juul and become No.1 in U.S. e-cigarette sales with a market share of 35 percent. Its flagship product Vuse Alto is also equipped with FEELM ceramic coils.
As the No. 3 player in the U.S., NJoy accounts for approximately 3.1 percent market share. Moreover, a federal judge has required the FDA to provide progress reports on PMTAs submitted by major vaping brands and the first reports are due on April 29.
The FDA also found that the risk to youth initiation with NJoy’s Ace was outweighed by the benefit to adult smokers, warning that NJoy must comply with strict post-marketing requirements.

April 27, 2022
FEELM Joins U.K. Vaping Awareness Campaign
SMOORE’s flagship atomization tech brand FEELM has signed up to the VApril 2022 consumer awareness campaign to offer specialist smoking-cessation advice to U.K. smokers and encourage them to switch to less harmful alternatives.
Established by the U.K. Vaping Industry Association (UKVIA), VApril is the largest campaign worldwide to promote smoking cessation through switchover to vaping.
“Research has shown that vaping increases the likelihood of a successful cigarette quit attempt by 50 percent and is now the U.K.’s most popular way to quit” said John Dunne, director-general of UKVIA.
“However, suspect science and misinformation on vaping are discouraging many smokers from switching to a less harmful alternative. We need to take an evidence-based approach to educate the public about vaping which is what Vapril was designed to do. It is great to see UKVIA member FEELM supporting these events this month.”
During VApril vaping awareness month, FEELM will present the most up-to-date evidence-based vaping facts on social media targeting adult smokers, to help them make the most informed choices.
In April, FEELM teamed up with specialist vape retailer Vapourcore, to give away Core Pro disposable vapes to adult vapers and smokers seeking to switch in London and Manchester. Vapourcore and FEELM jointly introduced this ultra-slim disposable product with ceramic coil in early 2022.
Built to be lightweight and compact, Core Pro is designed specifically for adult smokers looking to switch. It includes a bowl-shaped FEELM ceramic coil with a microporous surface, which increases the surface area in contact with the e-liquid, hence uniform temperatures around the whole coil, lowering the risk of burnt tastes. Moreover, the FEELM ceramic coil features a unique anti-condensation and maze-shaped structure that prevents leakage and spit-back. In 2021, Pro Core won 2021 MUSE Design Award for its technology and design.
“Our aim was to produce a high quality and elegant vaping product for adult smokers and the Core Pro is just this” said Vapourcore CEO Charles Bloom. “Utilizing the FEELM ceramic coil gives the Core Pro a uniquely smooth, flavorsome and very efficient nicotine delivery far superior to other disposables.”

Credit: Smoore
April 25, 2022
Vaporesso Rebrands Itself During France’s Vapexpo Event
The vaping brand Vaporesso has kicked off its rebranding campaign with the reveal of its new logo. During the Vapexpo event in Lille, France, the China-based vaping device manufacturer’s new logo features the letter “V” at the forefront, encircled behind by the letter “O.”
The “O” symbolizes a vapor ring that opens up. Beyond the visual, the “O” also represents the joy, love and hope that the brand brings. The “V” symbolizes the passion that characterizes the vaping community. It is an ode to the vapers that Vaporesso has built and grown alongside,” according to a press release.
“’V’ and ‘O’ are the defining symbols for Vaporesso. On our journey to push the envelope, we hold onto a craftsman’s heart and ambition. With our in-house tech and expertise, we will grow along with our users, and exceed expectations and limitations,” says Thalia Cheng, CMO of Vaporesso.
The new logo comes as part of a shift in brand identity, which will be unveiled in the coming month. During the event, the powerhouse vaping brand also introduced its latest technology and products to vapers and distributors. Products included the 2021 launched iTank with its patented Turbo Airflow System, the GTi coil platform, and the GEN 200, 8S and FIT.
In order to enhance support and care for vapers, Vaporesso recently launched its first flagship store in Marseille, France, in December of 2021. The flagship store, positioned as an all-around brand experience provides users with 4S services (sales, spare parts, services, and surveys). In the future, VAPORESSO plans on continuing to expand its 4S stores to Paris and other major French cities.
During the launch event, Vaporesso also introduced the New After-service System to ensure a prompt 48-hour response to partners and customers.
April 12, 2022
Smoore Reports 2021 Annual Revenue of $2.16 Billion

The China-based vaping technology manufacturer Smoore International announced its financial results for 2021. The company reported 2021 annual revenues of RMB13.75 billion ($2.16 billion), representing a year-on-year increase of approximately 37.4 percent.
The company credited it’s FEELM atomization company and its innovative vaping solutions for its growing success. “The driving force of the atomization industry is technological innovations, which brings fundamental breakthroughs in product safety and flavor reproduction”, said Smoore Board Chairman, Chen Zhiping.
Smoore’s Chairman and CEO Chen Zhiping
In a press release sent to Vapor Voice, Smoore also pledged to achieve carbon neutrality in its direct and indirect production and operational activities by 2050. Smoore is the first atomization technology company to announce a roadmap to carbon neutrality.
“In 2021, the global regulations on the electronic atomization industry have become more stringent, and many countries set higher safety standards for electronic atomization products while Smoore has still maintained its position as the world’s largest manufacturer of vaping devices,” the release states.
According to Frost and Sullivan report, the Smoore’s market share in the global vaping devices manufacturing market has increased to approximately 22.8 percent in 2021 from approximately 18.9 percent in 2020.
With its technological advantages in atomization, Smoore has continued to empower its global corporate clients, according to the release. Revenue from corporate client oriented sales exceeded RMB10 billion and reached RMB12.59 billion for the first time in the company’s history. The increase represents growth of 37.4 percent year-on-year, with overseas revenue accounting for over 70 percent of its corporate client oriented sales.
“It is largely attributed to the company’s flagship closed system vaping tech brand FEELM, which has been widely recognized by leading vaping brands around the world,” the release states. “To date, vaping devices loaded with FEELM atomizer have been exported to 50 countries in Europe, America, East Asia, Africa, and Oceania, with its accumulated sales volume surpassing 3 billion pieces.”
Year in review
In 2021, SMOORE continued to strengthen its R&D investment. The total research and development expenses was approximately RMB670 million, representing an increase of approximately 59.7 percent over the previous year, according to Smoore.
The company has also developed a comprehensive safety assessment system to help its clients comply with standards in different markets. For example, Smoore created and put into action China’s first corporate one-stop risk assessment laboratory for the European Union’s Tobacco Products Directive compliance rules. The lab is capable of helping clients meet EU vaping market entry requirements, including having the ability to generate test reports within 5 working days.
Smoore has also put into operation seven fundamental research centers in China and the U.S. As of Dec. 31, 2021, Smoore had a total of 1254 R&D experts, with 101 having a doctoral degree or above, according to the release.
“The number of the company’s accumulative patent applications is 3408, involving temperature control, heating element, leakage-proof performance and e-liquid storage; and the number of new patent applications in 2021 was 1,187 globally,” the release states. “In 2021, Smoore also introduced the latest generation of production line, realizing the fully automated production of assembly, e-liquid injection, and packaging. Now, the single-line production efficiency has reached 7,200 standard vaporizers per hour, maintaining the industry’s leading position in manufacturing. The fully automated production line has been used by FEELM’s clients on a large scale.”
According to the Frost and Sullivan Report, the global market size of vaping devices is expected to grow at a compound growth rate of approximately 25.3 percent from 2022 to 2026, and global consumers are expecting products with improved safety, more authentic flavor reproduction and powerful functions, to satisfy their diversified needs.
“This is why FEELM introduced the world’s first ceramic coil disposable pod solution in 2021. FEELM will launch more disposable vaping products in overseas markets in 2022 to further strengthen its product portfolio,” the release states. “Moreover, in January 2022, FEELM has showcased the world’s thinnest ceramic coil vape pod solution, FEELM Air in London.”
The FEELM Air features seven major breakthroughs in vaping experience, including harm reduction, flavor reproduction and leakage-proof performance. “FEELM Air is going to be firstly launched in overseas markets,” said Frank Han, president of FEELM and vice president of Smoore. “Currently, FEELM is working with global clients on the regional deployment and promotion of FEELM Air.”
During Smoore’s 2021 Annual Performance Conference, Qiu Lingyun, vice president of Smoore said that the U.S and China have successively implemented a flavor ban on e-cigarettes, and Smoore has already prepared technical solutions for tobacco flavors in accordance with the U.S regulations over the last year, prior to the exposure draft of Chinese national standards of e-cigarettes that comes into force on May 1.
“Moreover, disposable vapes have shown strong growth momentum in recent years,” said Qiu Lingyun. “Smoore has developed integrated solutions to the heating element, e-liquid and temperature zone of disposable vapes, in a bid to diversify its product portfolio. Thus, SMOORE has been ready to launch successful disposable products in international markets soon.”
April 7, 2022
Smoore Launches Risk-Assessment Lab for EU’s TPD

Credit: TPD
An industry-leading risk assessment laboratory for compliance of the European Union Tobacco Product Directive (TPD) has been launched by one of China’s largest vapor manufacturers. Shenzhen-based Smoore has become China’s first company capable of providing vaping products with a one-stop TPD risk assessment service, according to a company press release. A division of Smoore’s fundamental research center, the laboratory will be a hub to empower more vaping brands to comply with the safety standards of TPD.
“This laboratory has begun operation in the first half of 2021, and already completed 52 product tests for several world-leading vape brands. As China’s first corporate TPD-compliant risk assessment laboratory, it can generate test reports within 5 working days,” the release states. “Its laboratory equipment is benchmarked against those in world-class analytical testing laboratories, such as Labstat and Enthalpy.”
Smoore’s fundamental research center has developed a comprehensive analytical testing and risk assessment system, covering PMTA non-clinical testing and health risk assessment. Accredited by China National Accreditation Service for Conformity Assessment (CNAS) in 2019, the lab is capable of up to 149 CNAS tests, involving the chemical analysis of e-liquids and aerosols, electrical safety, material safety and battery safety.
With only one e-cigarette approved by the U.S. Food and Drug Administration through the premarket tobacco product application (PMTA) pathway to date, more and more vape brands are aiming for expansion in the European market. Smoore states that the EU is a “relatively friendly regulatory environment and significant market potential.”
“As the industry’s harm reduction and quality benchmark, Smoore complies with its in-house Smoore 3.0 safety standards. Based on the risk assessment guidance of U.S. Environmental Protection Agency and PMTA, Smoore 3.0 covers all of the PMTA vapor safety tests and Harmful and Potentially Harmful Constituents (HPHCs) listed by U.S. FDA,” the release states. “In addition to vapor safety, Smoore 3.0 also involves extractable and leachable substances of medical-grade atomization materials.”
Since FEELM, Smoore’s flagship atomization technology brand, entered the EU market in 2018, Smoore has been in partnership with several leading vape brands in this EU region, including Vuse, HEXA, Innocigs and Alfapod. To date, vaping products loaded with FEELM technologies have been exported to Belgium, Netherlands, Estonia, and Romania, with market leadership in the UK, Germany and France, the release states.
March 11, 2022
Smoore and Relx Rank Among Top Patent Applicants

Photo: Smoore
Smoore and RELX were among the vaping business’ most prolific patent applicants in 2021, according to the Chinese Enterprise PCT International Patent Application Ranking. Smoore topped the list with 84 international patent applications under the Patent Cooperation Treaty (PCT), the company announced in a press release. RELX filed 74 international patent applications during the year.
Based on the number of PCT international patent applications in 2021, the ranking is published by IPRdaily, an intellectual property publication, and incoPat, a global patent database.
By Dec. 31, 2021, Smoore had more than 3,408 patent applications cumulatively, including 1,674 authorized patent applications. The company’s patent applications relate to atomization and other technologies. In January, the company launched the world’s thinnest ceramic coil vape pod solution. Equipped with a new generation of the Ultra-slim Bionic Film Ceramic Coil, FEELM Air features seven breakthroughs, including in reliability, flavor and interactive experience, according to Smoore.
To date, the company has hired 1,500 R&D experts from different scientific backgrounds and established 10 centers for cross-disciplinary research. Five additional centers are under construction.
The company says it’s committed to protecting its intellectual property. In October 2021, Smoore filed a complaint to the United States International Trade Commission against 38 American and Canadian enterprises and individuals for copying certain features of its oil-vaping cartridges and components technologies.
March 7, 2022
Optimized Vaping Solution, FEELM Air, Launches in U.K.
FEELM CEO Frank Han
The FEELM Air is a next-generation vaping solution that uses a new ultra-slim, bionic film ceramic coil.
By Timothy S. Donahue
The vaping industry can’t reach its full potential until the nicotine they provide can be absorbed into the body as effectively as a combustible cigarette. The new FEELM Air fully integrated vaping solution brings the industry one step closer to that goal. The FEELM Air offers several improvements on previous closed system vaping devices, including the next generation of FEELM’s industry leading ceramic coils.
FEELM Air brings together three new innovations for its Ultra-slim Bionic Film ceramic coil, calling the new coil the world’s thinnest ceramic coil vape pod solution. During a launch event in London on Jan. 18, representatives of FEELM and the flagship atomization technology brand’s parent, Smoore International, detailed several of FEELM Air’s technological breakthroughs in the vaping experience, including ultimate design, reliability, flavor and an exceptional interactive experience.
There are three major improvements to FEELM’s latest coil technology that are the cumulative achievements of a team of 500 scientists and nearly 7 years of research, according to FEELM representatives. “FEELM Air is the outcome of cross-disciplinary research, and a revolution to [the] ceramic coil, ” said Frank Han, president of FEELM at opening remark of the launch event. “It replaces the single-layer film with a 7-layer bionic ultra-slim film. The thickness of the film is reduced from 80 micrometers to 2 micrometers, which is 40 times thinner than the last generation.”
The overall improvements of FEELM Air are attributed to the device’s use of a new generation of Ultra-Slim Bionic Film (USBF) ceramic coils, which incorporates a seven-layer composite heating film made of bionic material for the first time in the vaping industry. FEELM representatives said that each layer leads to an equally enhanced functionality.
The second innovation in the USBF coil is its use of a Nanoscale Vacuumed Film-forming Technique to help the heating film distribute heat more evenly across the coil for accurate temperature distribution. The final innovation is a microporous bionic structure that provides smooth ventilation as well as a strong e-liquid locking layer to prevent any leakage.
Additional improvements to FEELM’s USBF coil allow the overall FEELM Air to bring additional major breakthroughs to vaping experience, including an integrated Micro-Electromechanical System (MEMS), the industry’s highest level of energy efficiency and its smallest linear motor, according to FEELM.
“It has the world’s first seven-layer composite heating film made of bionic material. Most of the existing ceramic coils are single-layered, and now we have a seven-layered composite heating film,” a FEELM representative explained to Vapor Voice. “It can improve the harm reduction and improve the energy efficiencies and each layer will lead to a corresponding functionality improvement.”
FEELM Air improves the overall harm reduction performance by 80 percent of previous generation ceramic coils. The numerous major breakthroughs the new device provides include:

The Hybrid Composites Heating Layer and the Nanoscale Protection Layer provide corrosion resistance, thereby reducing the emission of heavy metals by 78.6 percent. The temperature Control Layer with its thermal conductivity can reduce the emission of aldehydes and ketones by 80.7 percent due to localized over-heating.

In terms of energy optimization, FEELM Air boasts the world’s highest energy efficiency of 1.3mg/W, by virtue of three layers of composite materials. The Nano Silver Electro Layer can reduce invalid energy consumption while Porous Thermal Resistance Layer can effectively reduce heat loss.

The patented Microporous Flavor-LockLayer improves average flavor release by 33% percent. It’s terraced temperature zone and multi-layered atomization allow for a tailored flavor release in different temperature zones and produces aerosols in smaller particle size for consumers to taste the flavor thoroughly and allow for a lower lung absorption that previous generation coils.

FEELM Air also uses a second-generation of the company’s “puzzle leak-proof” technology that decreases leakage rates by 237 percent. It introduces an upgraded capillary structure and an innovative choke valve to prevent condensation, alongside a Superabsorbent Lock Layer can effectively prevent e-liquid splashing.

The innovative FEELM Air also uses the world’s smallest linear motor, which offers a unique “Shock-wave Mode”, that allows users to include delicate vibrations that allow consumers to feel the resonance in every puff. The power consumption of vibrations per charge is as low as 0.06 percent (equal to two puffs).

The FEELM Air also has industry’s first superpower management system TOPOWER, which allows for eight hours of vaping with only a 10-minute charge. The energy density is increased by 20 percent and the battery life is increased by 30 percent over previous generations, according to FEELM. The device also adopts an integrated MEMS, which functions as a reliable airflow switch, to improve the sensitivity of the device while preventing mis-activation.
“Ever since the launch of the world’s first black ceramic atomization coil with metallic film in 2016, FEELM has changed the whole competitive landscape, ushering in a new era of ceramic coil. It has largely enhanced harm reduction with accurate heating temperature control and revolutionized vaping experience with smooth and pure taste till the last puff,” said Han. “More importantly, FEELM has effectively addressed the industry’s pain points of leakage and dry hits.”
To keep up with the enhanced vaping experience the FEELM Air provides vapers, the company announced the launch of its second generation of the FEELM taste evaluation model during the FEELM Air launch event. To better understand taste experiences while vaping, FEELM introduced its first taste evaluation model in December 2020 that gave FEELM researchers the ability to describe the taste of atomization scientifically. Composed of four dimensions – flavor, strength, note and vapor – and 51 specific indexes, the model establishes a system to evaluate the human senses of mouth, tongue, nose and throat.
“Now, it’s five dimensions and 65 indexes. It’s more complicated in evaluating aroma, aftertaste, taste/mouthfeel, impact and vapor property. We built up an in-house sensory evaluation team. We have experts with certain backgrounds in tobacco science and vaping taste evaluations,” a FEELM representative said. “They team’s experience in the science of evaluating flavors ranges from 5 years to 13 years. They are the experts in evaluating vape ingredients.”
During the event, Han also announced a brand refresh for FEELM. The new brand concept is composed of five words: Feel, Engine, Exploration, Lifestyle and Memory, echoing the five letters of the brand’s name. He has also unveiled the new logo, which has the contour of ceramic coil in the shape of a window. It symbolizes “FEELM’s Window to Ultimate Sensation”, said Han. “The ‘open window’ stands for the infinite pursuit of a better sensory experience, representing FEELM’s commitment to ultimate sensation.”
The FEELM Air may be the bridging device that brings vaping magnitudes closer to the nicotine delivery and sensory experience combustible cigarette smoking offers, only in a format that Public Health England has said is 95 percent safer. It’s too early to tell, but the FEELM Air may motivate an even greater number cigarette smokers to switch to vaping than previous devices.
“Vaping devices loaded with FEELM atomizers have been exported to over 50 countries in Europe, America, East Asia, Africa and Oceania with an accumulated sales volume of over 3 billion pieces,” Han said. “FEELM has never stopped the constant exploration for ultimate sensation. By virtue of FEELM Air, equipped with the Ultra-Slim Bionic Film Ceramic Coil, FEELM is ready to drive another paradigm shift in the global vaping industry, leading the second sensory revolution of ultra-slim devices and ceramic coils.”
January 18, 2022