Tag: Supreme

Retailer Teams With Industry to Recycle Vapes

Credit: William
UK retailer B&M will soon start a vape recycling program in partnership with the e-cigarette brand Elf Bar and vaping manufacturer Supreme plc. The group hopes to reduce the environmental impact of disposable vaping products.
The partnership will introduce more than 700 in-store vape recycling bins across B&M retail locations.
The campaign aims to enhance vape recycling by providing consumers with a means of disposing of their used vape devices, according to media sources. The products are not collected from homes. It begins before the end of January.
The hazardous waste management provider Wastecare Group will oversee the collection of the bins once full, ensuring the responsible disposal of the single-use devices.
“B&M welcomes the opportunity to work in a three-way partnership with Elf Bar and Supreme to tackle the ongoing environmental damage occurring by single-use, disposable vaping products,” a B&M spokesperson said. “We want our consumers to use the products we sell in a responsible manner, and that remains even when they are no longer of use. Like many of the other products we sell, vapes should never be binned or littered – especially now they can be so easily recycled.”
The Scottish Government has expressed intentions to consult on banning single-use vapes due to concerns about their impact on public health and the environment. The UK Government is being urged to follow suit.
Wastecare Group’s recycling process involves the recovery and recycling of raw materials under existing disposal rules. The collected vape batteries will undergo processing to recover lithium, while the filter and nicotine elements will be sent for incineration.
All recycling processes will take place within the UK.
“Continuing Elf Bar’s commitment to its GreenAwareness program, this marks another step towards helping the public dispose of used vapes sustainably and responsibly,” said Elf Bar UK’s director of government affairs, Eve Peters.
January 16, 2024
ElfBar, Lost Mary Sales Boost Supreme’s Profits

Credit: JIRSAK
ElfBar and LostMary could be the ones to thank for Supreme’s favorable six months as the firm rings in the half-year mark with record revenues and profit growth.
The ElfBar distribution alone contributed to £26.4 million ($33.3 million) of its £64.6 million revenue in the period, Supreme said today, alongside “strong organic growth” of £8.7 million in areas such as lighting, vaping, nutrition and wellness.
Gross profits for the firm are up 63 percent, from £18.2 million to £28.5 million, according to media reports.
The numbers come after the firm was chosen this summer as the master distributor for two leading UK vaping brands, ElfBar and Lost Mary, which it has begun to supply to major UK retailers such as Tesco, Morrisons and WHSmith Travel.
The London-listed company said at the time it expected the partnership to generate revenues of £25 million to £30 million over the next fiscal year ending March 2024.
In just four months since the partnership was announced, it’s reached over double the goal.
November 28, 2023
Supreme to Announce 2023 Earnings, Record Revenues

Investors will be laser-focused on regulatory pressures when prominent vape distributor Supreme plc reports its audited interim results on Tuesday, November 28.
The AIM-listed company is expected to post record sales but forward guidance will be paramount amid a crackdown on underage vaping single-use next-generation products, according to Proactive Investors.
U.K.-based Supreme supplies a range of formats across several vaping brands, including 88Vape, Liberty Flights, KiK and T-Juice.
The company has expressed enthusiasm for greater oversight in the vaping industry but bearish share price performance following Prime Minister Rishi Sunak’s hawkish comments in October pointed to concern among Supreme stakeholders.
According to Supreme’s chief financial officer Suzanne Smith, the negative press surrounding underage vaping is doing considerable harm to what she sees as a device whose primary purpose is getting adults off the smokes.
“If we can nip that in the bud, vaping can be celebrated again for what it was there to do, which was to get people off smoking,” Smith told Proactive in October.
Since then, Supreme has announced changes to its products, including plainer packages, age-appropriate flavors, suitable locations in stores, and in-store vape-disposal bins.
Some of these changes will come with costs and concerns over alienating existing customers.
Nevertheless, Tuesday’s interim earnings call is expected to be bullish, with company guidance citing interim revenues exceeding £100 million ($126 million), with underlying earnings of no less than £15 million.
The disposable vaping brand ElfBar distributions are expected to comprise around half of all sales and gross profits for Supreme.
November 27, 2023
Supreme Shares Soar After ElfBar Distro Agreement

Credit: 88Vape
UK vaping giant Supreme saw its shares rise shares five percent yesterday after the company announced it is now the “master distributor” for UK e-cigarette brands, although the company has reported weak annual profits.
The firm has been chosen as the master distributor for two leading UK vaping brands, ElfBar and Lost Mary, which it will supply to major UK retailers such as Tesco, Morrisons and WHSmith Travel.
The London-listed company expects the partnership to generate revenues of £25m to £30m ($38 million) over the next fiscal year ending March 2024, according to media reports.
This comes amid a political crackdown on vape products – especially for those under-age.
Sandy Chadha, CEO of Supreme, said the “sizeable” appointment will allow the group to “fully leverage its unique technical, regulatory, compliance and quality assurance capabilities within the vaping sector.”
“We have seen a hugely positive response from both established and new retailers who view Supreme as an ideal partner to supply these products across the UK,” Chadha added.
Supreme says their strong market presence, distribution network, and compliance capabilities provide ElfBar and Lost Mary with a “readymade blueprint” distribution strategy.
The company will report its sales performance separately from the existing vaping category, which includes their own 88Vape brand.
It comes as Supreme posted a record performance in their vaping division this morning, with nearly doubled revenues up to £76.1m from £43.6m last year, and an £8.6m increase in gross profit.
£76.1 million (FY22: £43.6 million) and increasing gross profit to £28.1 million (FY22: £19.5 million)
In 2023 they ramped up investment in M&A and capital expenditures by £7.5m to “support future growth”.
“As we look to the future, we remain committed to expanding our product set, both organically and via acquisition,” Chadha commented:
July 6, 2023
Supreme’s Growth Driven by Vapor Product Sales

Credit: 88Vape
The UK-based wholesale vaping product distributor and manufacturer Supreme stated in a press release Thursday that trading in the current financial year remained in line with the company’s market expectations.
The AIM-traded firm, which was holding its annual general meeting, stated that it delivered a strong performance for the year ended March 31, underpinned by organic growth across its leading divisions, as well as acquiring complementary businesses.
Paul McDonald, chairman of Supreme, stated the company had continued to develop an “extensive network” of customers across the retail space, and was “delighted” with the progress made in increasing its retail penetration, alongside the positive impact of recent brand and product launches.
“Trading for the current financial year remains in line with market expectations, with the business well-placed to deliver on our strategic aspirations, supported by the recent acquisitions of vaping business Liberty Flights and the purchase of trade and assets of Cuts Ice and Flavour Core,” McDonald stated.
“Our fast-growing vaping category continues to underpin the group’s growth.”
Alongside the strong performance of Supreme’s 88vape brand, including new customer wins across grocery and convenience retail, McDonald stated that the company is committed to evolving its vaping segment as evidenced with the recent acquisitions of Liberty Flights in June, and Cuts Ice and Flavour Core in August.
McDonald said the two transactions were “highly complementary and immediately earnings enhancing,” and would deliver scale to the group, adding that the company was “well-placed” to help mitigate the impact of inflation on consumers.
“Looking ahead, we continue to explore additional merger and acquisition opportunities to complement the group’s organic growth, and the board remains confident in Supreme’s strategic ambitions, underpinned by the exciting prospects within vaping,” he stated.
September 17, 2022
Supreme Acquires Cuts Ice and Flavour Core E-liquids

The UK-based wholesale distributor and manufacturer Supreme has announced the acquisition of vaping manufacturer Cuts Ice and e-liquid business Flavour Core for undisclosed fees.
It follows Supreme’s acquisition of Liberty Flights in June in a deal worth up to £15 million as it looks to expand its influence in the vaping category.
The business said Cuts Ice had developed a leading vape brand called T Juice. which had achieved significant recognition in European markets, according to The Grocer.
It claimed the acquisition would allow the business to diversify its current UK-centric vaping division by supplying to France, Germany, Italy, Spain and Belgium, as well as gaining additional flavouring and mixing expertise.
The two businesses are expected to be fully integrated into Supreme’s wider vaping division and enhance earnings immediately
“We are delighted to be acquiring assets from Cuts Ice and Flavour Core, a highly innovative and hugely popular brand both in the UK and across Europe,” said Supreme CEO Sandy Chadha.
“We continue to see significant growth from within our vaping activities and see this transaction as an excellent example of how we can continue to add both scale and expertise into the group.”
August 10, 2022
Supreme’s 88Vape Sales Jump 36 Percent Amid Lockdown
The parent company behind the 88Vape brand, Supreme, announced revenues rose 36 percent as U.K. smokers attempted to quit smoking combustible cigarettes during Covid-19 lockdowns. The company’s total revenue was up 33 per cent at £122.3 million ($166 million) as of March 31, 2021. This is up from £92.3 million in same period of 2020.
Gross profits jumped to £33 million, which helped the company to slash its debt by 64 percent, ending the financial year with a just £7.6 million burden compared with £21.3 million in 2020, according to City A.M. The strongest sales growth was found in vaping and its sports nutrition and wellness branch, the company said in a statement.
Supreme’s partnership with convenience store chain McColl’s to supply shops with vaping products marked the company’s growth in the vaping sphere. The rollout of 88Vape products was completed in March 2021, adding an additional 1,180 retail convenience stores nationwide to Supreme’s portfolio.
“There are clear and very exciting opportunities that exist for our business, particularly in categories like sports nutrition and wellness and vaping, and I look forward to providing further updates in due course as we capitalise on these,” Supreme CEO Sandy Chadha said. “We have made a good start to the current financial year and look to the future with confidence.”
July 20, 2021
U.K. Vapor Maker Supreme Raises GBP68 Million In IPO
In its initial public stock offering, Supreme, a maker of fast-moving consumer goods such as vaping brand 88Vape, announced the pricing for its initial public offering in London, joining a rush to market early in the new year.
Credit: 88Vape

Supreme is listing on AIM and expects to start trading today.
Supreme said it has placed 5.0 million shares at 134 pence each to raise GBP67.5 million. Of this, GBP60.0 million is for selling shareholders, and GBP7.5 million from new shares for the company, which it said will be used to pay off debt, according to Alliance News. The selling shareholders include Sandy Chadha, the founder and chief executive officer, who will retain a 56.8 percent stake, leaving a 43 percent free float.
Supreme will have a GBP156.1 million market capitalisation at its IPO price. Supreme’s IPO is part of a flurry of new listing activity in London early in the 2021. These have been headlined by large-size floats by bootmaker Dr Martens and card seller Moonpig. Also planning IPOs are miner Cornish Metals Inc, investment fund Cordiant Digital Infrastructure Ltd, and life sciences company 4basebio UK Societas.
Not yet confirmed for London, but potentially biggest by far, is food delivery firm Deliveroo, which is expected to have a market cap of more than $7 billion. Deliveroo also is considering a New York listing, according to media reports.
Supreme supplies products across five target categories: batteries, lighting, vaping, sports nutrition & wellness, and branded household consumer goods. In addition to brands it owns, such as 88Vape, Supreme licenses major battery brands Duracell, Energizer and Eveready. Its customers include Fraser Group PLC’s Sports Direct, motor supplies chain Halfords Group PLC, and grocers Asda and Iceland.
Supreme recording adjusted earnings before interest, tax, depreciation and amortisation of GBP16.2 million on revenue of GBP92.3 million in the financial year that ended March 31 last year. In the six months to September 30 last year, Ebitda was GBP8.4 million on revenue of GBP56.3 million.
The company said it plans to pay dividends at a rate of 50 percent of net profit. “I am deeply proud of the business we have developed and believe our flotation on AIM will provide Supreme with the tools with which to capitalise on a number of exciting growth opportunities,” said CEO Chadha. “We have created a profitable business of significant scale, underpinned by a platform which provides a seamless route to market for a number of leading brands and product categories.”
February 1, 2021
E-Liquid Maker Plans to Join London Junior Stock Market
Supreme, the manufacturer of multiple e-liquid brands, is considering a stock market listing that could value it at £180 million. The Manchester-based company that produces the Kik and 88vape brands is seeking to join Aim, London’s junior market, and has started to gauge investor interest.
Credit: 88vape
Supreme attempted a flotation in 2018 but abandoned the listing, blaming market conditions, according to an article on Morningstar. Then, the company announced plans for an AIM float but less than two weeks later postponed its proposed IPO due to “market conditions” and despite “encouraging” institutional support for the listing.
Alongside its e-liquids products, the company, the company also sells sports nutrition products, batteries and lightbulbs. It is owned by Sandy Chadha. It sells directly to retailers and wholesalers but also has its own online platform.
The company did not disclose how much it plans to raise in connection to the float, nor did it outline an estimated market capitalisation on admission.
January 20, 2021