Tag: United Kingdom

Disposables Ban Could Thwart Cessation: Study

Image: Viktoria Ostroushko
A ban on disposable vapes, currently being considered by the U.K. government, could discourage the use of e-cigarettes among people who are trying to quit smoking, according to a new study led by researchers from University College London (UCL) and funded by Cancer Research U.K.
Published in the journal Public Health, the study looked at survey responses from 69,973 adults in England, Wales and Scotland between January 2021 and August 2023.
The researchers found the proportion of adults using disposable e-cigarettes rose from 0.1 percent to 4.9 percent during that period. The increase was particularly pronounced among 18- to 24-year-olds, with 14.4 percent using disposable vapes in 2023, as well as among smokers (16.3 percent) and people who had stopped smoking in the past year (18.2 percent).
Use among people who had never regularly smoked was relatively rare (1.5 percent) but was higher among 18- to 24-year-olds, of whom 7.1 percent used disposable e-cigarettes and had never regularly smoked tobacco.
“Our study suggests a ban on disposable e-cigarettes would affect an estimated 2.6 million people in England, Wales and Scotland,” said lead author Sarah Jackson, of the UCL Institute of Epidemiology & Health Care, in a statement.
“This group includes about 316,000 18- to 24-year-olds who currently use disposables but who have never regularly smoked tobacco. However, it also includes 1.2 million people who currently smoke and would benefit from switching to e-cigarettes completely, and a further 744,000 who previously smoked and may be at risk of relapse.
“While banning disposables might seem like a straightforward solution to reduce youth vaping, it could have substantial unintended consequences for people who smoke.
“In the event of a ban, it would be important to encourage current and ex-smokers who use disposables to switch to other types of e-cigarettes rather than going back to just smoking tobacco.
“In addition, we found disposable use to be particularly prevalent among recent ex-smokers with a history of mental health conditions. This group may require targeted support to help them avoid relapse.”

While banning disposables might seem like a straightforward solution to reduce youth vaping, it could have substantial unintended consequences for people who smoke.
Lead author Sarah Jackson, UCL Institute of Epidemiology & Health Care
The research team used data from the Smoking Toolkit Study, in which a different sample of 2,450 adults in Great Britain (who are representative of the general population) are interviewed each month.
They found disposable e-cigarette use was significantly higher among adults living in England than Wales or Scotland (5.3 percent vs. 2 percent and 2.8 percent at the end of the study period) and among those from less (vs. more) advantaged social grades (6.1 percent vs. 4.0 percent), those with (vs. without) children (6.4 percent vs. 4.4 percent), and those with (vs. without) a history of mental health conditions (9.3 percent vs. 3.1 percent).
Until recently, the researchers noted, very few adult vapers in Great Britain used disposables, but in 2021 new disposable e-cigarettes entered the market with designs and branding that appealed to young people, causing use of disposables to quickly rise in the U.K. and elsewhere. These products are available widely, for instance in corner shops, and are sometimes promoted via colorful in-store displays.
While they are convenient to use, with a very low upfront cost, they have also become an environmental problem, with millions of the devices reportedly thrown away in the U.K. each week.
A ban may discourage use of e-cigarettes among people trying to quit smoking and may induce relapse among those who have already used disposables to quit.
Senior author Jamie Brown, UCL Institute of Epidemiology & Health Care

“There is a need for action to reduce disposable vaping among young people who have never smoked,” said senior author Jamie Brown, a professor at the UCL Institute of Epidemiology & Health Care. “However, trade-offs need to be carefully considered. A ban may discourage use of e-cigarettes among people trying to quit smoking and may induce relapse among those who have already used disposables to quit. Cigarettes are far more harmful to our health and are not currently banned and a ban on disposable e-cigarettes may signal to large numbers of people that these products are worse for our health or that their harm is comparable to that caused by smoking tobacco. I favor a range of alternative policies, in the first instance, allied with rapid evaluation to judge whether these are sufficient to achieve reductions in youth vaping.”
In the paper, the researchers outlined other measures to strengthen the regulation of disposable vapes that had a reduced risk of unintended consequences, such as causing relapse among ex-smokers.
These included prohibiting branding with appeal to children (e.g., bright colors, sweet names and cartoon characters), prohibiting promotion of e-cigarettes in shops, putting e-cigarettes out of sight and reach of children, and putting an excise tax on disposables to raise the price to the same level as the cheapest reusable e-cigarettes. Defining disposables may prove problematic so a minimum unit price may be more a straightforward alternative to reduce their affordability and is something that could be implemented quickly.
The researchers noted that their data might underestimate prevalence of disposable vape use. This is because survey respondents were asked which type of e-cigarette they mainly used, so people who used disposables as a secondary product were not captured.
In addition to Cancer Research UK, the study received support from the U.K. Prevention Research Partnership.
January 28, 2024
Ploom X Advanced Named ‘Product of the Year’

Image: JTI
Japan Tobacco International’ s Ploom X Advanced device has been named the best product available in the heated tobacco category at the U.K. Product of The Year Awards 2024.
Product of the Year is the U.K.’s largest consumer survey of product innovation. Every year over 10,000 shoppers vote to crown the winning products in each category, giving retailers a picture of what customers think about the products they stock.
Launched in September 2023, the Ploom X Advanced is the latest heated tobacco device from JTI, featuring an optimized heating system, with higher vapor volume during initial puffs offering an enhanced user experience, and faster charging, now taking less than 90 minutes to achieve a full
“Just a few months after the launch, we are thrilled that Ploom X Advanced has come out on top in the Product of the Year awards 2024,” said JTI UK Marketing Director Mark McGuinness. “In response to consumer feedback, we made some positive changes when we launched Ploom X Advanced, and the brand has gone from strength to strength with device sales doubling and EVO tobacco stick sales tripling year on year. With the Heated Tobacco category continuing to grow at a rapid rate, this award shows not only the success of our product, but the clear consumer interest in the category and Ploom.”
The U.K. heated tobacco category is currently worth £105 million ($133.67 million) in traditional retail and growing 20.5 percent year-on-year.
January 25, 2024
UK Delegation to Push Vapes for Cessation at COP10

Photo: IRStone
The U.K. government believes that vapes comprise an important tool for helping adults quit tobacco smoking, a position its delegation will put forward during COP10, according to Dame Andrea Leadsom, the parliamentary under-secretary of state for health and social care.
Leadsom was speaking on Jan. 18 at Westminster during a backbench debate organised by MP Andrew Lewer and aimed at uncovering what stance the government would take at COP10, the 10th Conference of the Parties to the World Health Organization’s Framework Convention on Tobacco Control, which is due to be held in Panama on Feb. 5-10.
Lewer, and others who spoke during the debate, were concerned that COP10 might resolve to establish equivalence in the regulation of combustible cigarettes and reduced-risk products, thus undermining the U.K.’s successful strategy of using vapes to help smokers quit their habit. Their concerns had been inflamed because previously they had been unable to wring from the government information about who would go to Panama as part of the U.K.’s delegation and what positions they would take.
Leadsom said the U.K. delegation would be led by the U.K.’s deputy chief medical officer, Jeanelle de Gruchy, but gave only a rough overview of the U.K.’s position. Referring to the discussions that would take place about progress on tobacco control worldwide, she said the U.K. was an outlier on the topic of vapes, and would be putting forward its position that vapes were a very important tool for helping adults to quit. The U.K. government would welcome other parties going further on tobacco control, but it would be monitoring the negotiations to ensure that “nothing becomes mandatory.”
On novel and emerging tobacco products, said Leadsom, different parties took different approaches. Currently, the U.K. was still looking at issues around heated tobacco, so the U.K. delegation would be in listening mode in this respect.
She said the U.K. had no plans to implement further restrictions on advertising and sponsorship, and she said that it would be pressing for no increase to be made in assessed FCTC contributions.
This last point was likely to have been in response to concerns expressed by some during the debate that while the U.K. was a major contributor to the FCTC, it seemed diffident in its approach to tobacco COPs. It was suggested that U.K. taxpayers might end up paying for policies that ran counter to their interests.
This was perhaps something of a concern because the debate never got to grips with the issues of how COP proposals could be blocked by individual parties, and, if they were not blocked, whether they were binding on all parties. The latter issue would not be so worrisome currently because the U.K. government has shown itself to be relaxed in its approach to complying with international agreements and laws, but it might become more of an issue if the current government is replaced in this election year.–George Gay
January 22, 2024
New UK Vaping Tax to be Unveiled in March Budget

Credit: Lexicon Images
A new tax will hit vapers in the United Kingdom despite warnings it will punish people who have switched to e-cigarettes after quitting smoking.
The plans for the levy, which will likely increase the cost of vaping liquid by at least a quarter, will be unveiled in the Budget in March.
A government source told The Mirror it was now almost inevitable that a tax on vaping will be introduced as part of the Spring Budget, which Chancellor Jeremy Hunt will announce on March 6.
Ministers are looking to copy European countries such as Germany and Italy that already have levies on vapes.
A 10ml bottle of e-liquid, which a typical vaper would get through in a week, costs around £4 at present. In Germany, a £1.40 vape tax is slapped on 10ml bottles, with plans to double this to £2.80 in 2026.
Italy, which in 2014 became the first country to tax e-cigarette fluid, charges a £1.10 levy on 10ml bottles.
January 1, 2024
Rumors of U.K. Dropping Generational Tobacco Ban

Image: methaphum
The U.K. government may be backtracking on its plans to implement a generational tobacco ban, reports Tobacco Insider. According to the website, Britain may settle instead for raising the legal smoking age from 18 to 21.
Under the proposed legislation, children who turn 14 or younger in 2023 would never be able to legally purchase a cigarette. A public consultation on the plans closed Dec. 6.
Tobacco companies have reportedly been engaging heavily with lawmakers. Earlier this month, Philip Morris International held roundtable events with members of parliament as part of its efforts to ensure that heated-tobacco products are exempt from any future smoking ban.
BAT was reportedly also scheduled to hold a private event on the plans to phase out smoking.
Many libertarian Members of Parliament are said to dislike the idea of government limiting people’s choices.
In November, New Zealand and Malaysia scrapped plans for similar generational tobacco bans.
December 7, 2023
Study: Adult Vapers Rely on Flavors and Disposables
Photo: Atlas
New industry figures, collected by online vape retailers representing around 43 percent of the U.K. market, have revealed that significant numbers of older adults are users of disposable and flavored vapes, which are the focus of a government consultation to address the issue of youth vaping that will close on Dec. 6.
The industry warns that any moves to ban single use vapes and flavors, which have been key drivers in the decline of smoking to record low levels in the U.K. over the last two years, will have catastrophic consequences for the nation’s public health and will effectively end any chance of creating a smokefree generation in the near future.
The data collected from the last quarter sales by four of the country’s leading online retailers, representing nearly a quarter of the U.K. market, revealed that:
The most popular flavor category amongst middle-aged adults (35-44 and year olds) was “fruit” flavors, followed “treats and desserts”
Highest proportion of tobacco flavor use is in the over-55 age category
Menthol flavors and tobacco flavors are significantly less popular amongst middle-aged adults
The average age of adult disposable users is 39
The latest adult vaping statistics follow a survey conducted by One Poll earlier this year, which revealed that 83 percent of vapers said that flavors helped them quit smoking, with one in three saying that a ban on them would lead them back to conventional cigarettes, which would represent around 1.5 million former smokers.
Why should 4.5 million adults who have spent years trying to kick a habit that kills some 250 people a day, and have managed to do so through vaping, be at risk of having their lifeline taken away?”
John Dunne, director, UKVIA
“These statistics show what we in the industry already know—that the very flavors and single use vapes that are now under scrutiny by the government as it looks to tackle youth vaping are a lifeline for former adult smokers,” said Dan Marchant, co-owner of online retailer Vape Club, which contributed to the demographic sales data.
“The legitimate vaping industry completely recognizes the need to deal with youth vaping but it shouldn’t involve any wholesale bans, as this will affect the adults who depend on them. There is already a ban on vapes for under 18 year olds as it is illegal for retailers to sell devices to minors. That’s why the industry is calling for greater enforcement of the existing law, on-the-spot fines of up to £10,000 ($12,631) per offence and the introduction of a retail licensing scheme to weed out the rogue traders.”
“Why should 4.5 million adults who have spent years trying to kick a habit that kills some 250 people a day, and have managed to do so through vaping, be at risk of having their lifeline taken away?” asked UKVIA’s Director General John Dunne.
“If the government goes down the path of banning single use vapes and/or flavors a return to smoking amongst current vapers will be very much on the cards, bringing with it catastrophic consequences for the public health of the nation and wrecking any chances of the government’s smoke free ambition. The only winners from any potential bans on the vaping industry are the tobacco industry and illicit markets, something that no one in their right mind wants to see.”
December 5, 2023
Snowplus to Launch 2 New Disposables at Vaper Expo UK

Snowplus will soon launch two all-new disposable e-cigarettes. The Snowplus Gold Bar and Snowplus Clic are the first 5,000 puffs TPD-compliant devices to come to market, according to an emailed press release.
Debuting at the Vaper Expo UK, to be held from October 27-29 in Birmingham, England, the new products represent a “pioneering innovation” in the vaping market, according to Snowplus.
“The Snowplus Gold Bar will be the game-changer in the industry, it will definitely lead the product development direction,” said a Snowplus spokesperson. “A 5,000-puff TPD disposable vape has never been seen in the UK market before.”
All vaping products sold in the UK must comply with the EU Tobacco Products Directive (TPD). Most legal disposable vaping products in the UK deliver less than 800 puffs in order to meet TPD requirements.
The Gold Bar and Clic models both feature transparent e-liquid tanks that give users a clear, real-time view of remaining juice levels. The products also utilize lab-tested mesh coils made of specialized materials to deliver consistent and authentic flavor across 16 different juice options.
“Snowplus has pioneered responsible innovation since its founding in 2019,” the release states. “With $40 million in funding from renowned investors like Sequoia Capital, the company aims to provide better alternatives to combustible cigarettes for adult consumers.”
The Snowplus Gold Bar and Clic have also passed numerous third-party safety tests.
October 25, 2023
U.K. Lawmakers Consider Ban on Single-Use Vapes
The United Kingdom will likely announce a public consultation next week on a plan to ban single-use vapes, reports The Guardian. While the government has accepted the benefits of e-cigarettes in helping smokers quit, it is increasingly concerned about the environmental impact and youth appeal of disposable products.
Research conducted by Material Focus suggested vapers in the U.K. throw out 5 million single-use e-cigarettes every week, a fourfold increase on 2022. This amounts to eight vapes a second being discarded, with the lithium in the products enough to create 5,000 electric car batteries a year, according to the organization.
Smokers’ rights group Forest said that if the U.K. government’s aim is to reduce smoking rates, banning disposable vapes would be “a significant own goal.”
“Vaping has been a huge success story, with millions of smokers choosing to switch to a product that is far less risky to their health. Part of that success is due to disposable vapes which are convenient and easy to use,” said Forest Director Simon Clark.
“The answer to the problem of children vaping is not to ban a product many adults use to help them quit smoking, but to crack down on retailers who are breaking the law and selling e-cigarettes to anyone under 18.”

The answer to the problem of children vaping is not to ban a product many adults use to help them quit smoking, but to crack down on retailers who are breaking the law and selling e-cigarettes to anyone under 18.”
Simon Clark, director, Forest
While stressing that the plans to ban single-use vapes were only at the consultation stage and no decisions had been made yet, the U.K. Vaping Industry Association (UKVIA) said it too opposed the idea.
“We welcome the idea of a consultation on disposables as it’s key that the industry gets the opportunity to highlight the benefits, and therefore continued need, for single-use vapes as a smoking cessation method,” said UKVIA Director General John Dunne in a statement.
A ban, however, is not the answer, he cautioned. “Some 220 people die from smoking every day, 365 days a year,” said Dunne. “Disposables have proved to be highly effective in helping smokers quit their habits due to their ease of use, accessibility and low entry price points. They are one of the main reasons as to why the number of adult smokers in Great Britain has hit record lows for the last two years according to the Office for National Statistics.”

We welcome the idea of a consultation on disposables as it’s key that the industry gets the opportunity to highlight the benefits, and therefore continued need, for single-use vapes as a smoking cessation method.
John Dunne, Director General, UKVIA
Dunne suggested that the issues of youth vaping and environmental damage are due in part to lax enforcement of rules designed to prevent such problems. He pointed to recent research by Arcus Compliance showing that fines handed out to retailers for underage and illicit product sales amounted to just over £2,000 ($2,494) in 11 major provincial U.K. cities between 2021-2023.
Dunne also warned of unintended consequences of banning disposable vapes. According to him, the black market already represents over 50 percent of the single use market in the U.K. “This would only accelerate with a ban, he cautioned.
Dunne further highlighted industry efforts to tackle electronic waste, citing research by Waste Experts showing that disposable cigarettes are highly recyclable. “However, the biggest challenge is getting consumers to recycle their vapes and providing the waste disposal facilities in public places and at points of use that will enable higher recycling rates,” he said.
In a note to investors, TD Cowen said a ban on disposable vapes could benefit global tobacco companies with vapor exposure. While multinationals such as British American Tobacco and Philip Morris International have exposure to the disposable vape market in the U.K., category economics are more favorable for pod-based systems, according to the investment bank.
September 12, 2023
Imperial Suggests Steps to Tackle Youth Vaping

Photo: Casimirokt | Dreamstime.com
The United Kingdom should establish a new retailer licensing scheme to improve compliance, review flavor naming conventions to limit youth appeal and strengthen the regulations for online advertising and promotion, according to Imperial Brands.
The company made its suggestions in response to the Office for Health Improvement and Disparities’ (OHID) call on stakeholders to identify opportunities to reduce underage vaping while keeping e-cigarettes available as a quit aid for adult smokers.
In its consultation response, Imperial also suggested raising product quality and safety standards to ensure adult smokers can feel confident about transitioning to vape products, and working with industry to increase support to local authorities to tackle noncompliance.
“We welcome the opportunity to contribute to OHID’s call for evidence on youth vaping. Vape products should be used by existing adult smokers and adult vapers only—they should never be used by children,” said Oliver Kutz, general manager U.K. and Ireland at Imperial Brands, in a statement.
“Government, industry and enforcement authorities must work together to create a regulatory framework which both supports the important role vapes can play in helping adult smokers quit and prevents the appeal and access of these products to under 18s. We are proposing a series of measures to address product standards, flavor and naming regulations, and the retail environment. An integrated, multi-pronged approach is needed in order to drive out irresponsible actors and improve trust in this important product category.”
June 7, 2023
Labour: Generational Ban Upon Election
The U.K. will embrace a New Zealand-style generational tobacco ban if the Labour Party wins the next elections, reports the Daily Mail, citing a BBC interview with Shadow Secretary of State for Health and Social Care Wes Streeting.
In 2008, New Zealand passed legislation banning the sale of cigarettes to anyone born after 2008. The Act also slashed the number of outlets able to sell cigarettes and cut nicotine in cigarettes to nonaddictive levels.
Interviewed by BBC Radio 4, Streeting said he was keen to adopt a plan that would be workable if Labour won the next election.
“The question for me on the New Zealand-style smoking ban isn’t whether it’s desirable because I think in policy terms, and in terms of public opinion, interestingly, I think there is an appetite and a policy driver there to do it,” he said.
Ministers have previously set an objective for England to be smoke-free by 2030. An independent review by Javed Khan, ordered by former Health Secretary Sajid Javid, was published in August and recommended a series of actions to help eradicate smoking in England.
Khan warned that, without further action, England will miss the 2030 target by at least seven years, and the poorest areas in society will not meet it until 2044.
Smoking rates in the U.K. have fallen from about half of the population in the 1970s to around just 15 percent now.
May 17, 2023