Vampire Vape has sent its best-selling flavor into space. The U.K.-based e-liquid manufacturer sent its Heisenberg e-liquid into orbit on Sept. 18. A hydrogen filled balloon was launched, with a bottle of the liquid attached to it and eventual soaring up to 121,000 feet, before it popped and the deflated balloon and e-liquid returned to Earth.
Hydrogen was chosen due to its renewable energy properties, according to a press release.
The balloon’s journey was captured by a camera that was attached to the balloon, which recorded footage as it ascended into space and then descended back to Earth, where it reached an incredible speed of 250 miles per hour, the release states.
As the balloon came down, a parachute was deployed, ensuring a safe landing. The e-liquid bottle’s journey was monitored by a live radio tracking system and a satellite internet locator, and landed at a secret location. Vampire Vape worked with Sent into Space, leading experts in space-based marketing campaigns and stunts, to ensure safety and correct following of procedure.
The balloon expanded to the size of a double-decker bus as it made its journey through the stratosphere, the release states. The idea of sending the first ever e-liquid into space was devised by Vampire Vape founder Phil Boyle.
“In these testing times, the news is full of doom, gloom and negative stories – we wanted to create something unusual, creative and memorable, in the hope that it will make people smile. We also wanted to do something wacky and fun that our employees would love being part of,” said Boyle. “We’re always looking for ways to be innovative, forward thinking and different from our competitors, and are keen to reach new heights – what better way to do this than literally?! We’re thrilled that we’ve been able to pull this off and send our award-winning Heisenberg to new heights! I feel we have set the bar pretty high for whatever is next for Vampire Vape in the future. “
