Tag: vaping

  • Tennessee Revenue Dept. says ‘No Tobacco, No Tax’

    Tennessee Revenue Dept. says ‘No Tobacco, No Tax’

    The Tennessee Department of Revenue stated in a notice on Wednesday that e-cigarettes, vape devices and hemp and herbal cigarettes without tobacco aren’t subject to the state’s tobacco tax.

    tax papers
    Credit: ICB

    When hemp and herbal product cigarettes don’t contain tobacco, they aren’t subject to the state’s tobacco tax, according to Notice 20-21, according to an article on law360.com.

    E-cigarettes and vape devices transform liquids into gas and allow inhalation of vapor. While the liquid cartridges can contain nicotine and other compounds, they’re not subject to the tobacco tax because they don’t contain tobacco, the notice said. Smokeless oral nicotine patches also are not subject to the tobacco tax, the notice said.

    The notice also said that while many new products are being introduced in the state, some with nicotine and others packaged like tobacco products, the department will not apply the tobacco tax to nontobacco products without statutory clarification on what is considered a tobacco substitute.

    Tennessee imposes a tax on the privilege of selling cigarette and tobacco products. Cigarettes are taxed at 62 cents per pack of 20, and other tobacco products like cigars and snuff are taxed at 6.6% of the wholesale cost, the notice said.

  • Malaysia to Place Excise Tax on Vapor Starting 2021

    Malaysia to Place Excise Tax on Vapor Starting 2021

    Malaysia
    Credit: Peter Nguyen

    All imported electronic cigarettes, e-juices and other vaping products, including non-nicotine types, will face an excise duty beginning Jan. 1, 2021. Exceptions will be given to local manufacturers, Customs Department director-general Abdul Latif Abdul Kadir said today.

    Excise duty would be charged on the devices at an “ad valorem” (according to value) rate of 10 percent, while liquids and gels will be charged a rate of SEN0.40 for each millilitre, he said.

    Abdul Latif said local manufacturers would be licensed under Section 20 of the Excise Act 1976 with a licence payment of RM4,800 a year ($1,779), while the warehouse licence fees under Section 25 of the same Act would be RM2,400 a year, according to an article in Free Malaysia Today.

    “Local manufacturers have to apply at the respective zone or state Customs Department offices where the factory or warehouse is located before Dec 15, 2020,” he said in a statement today.

    Among other things, the applicants will have to declare the raw ingredients list, finished products list, manufacturing flow chart, annual manufacturing capacity, and acknowledgment of nicotine content in liquid or gel.

    “Licence holders are required to comply with licensing guidelines and to attach a bank guarantee to secure the duty or tax,” he said.

    Abdul Latif said manufacturers could refer to the FAQ page regarding the excise duty at the Customs website.

  • BAT: Scientific Committee Must Enhance Review Quality

    BAT: Scientific Committee Must Enhance Review Quality

    Credit: Ousa Chea

    The largest tobacco in Europe wants the European Commission scientific committee to enhance the quality of its ongoing review into e-cigarettes. British American Tobacco (BAT) highlighted several serious flaws in the committee’s research.

    “The results of the review may pave the way for revisions to rules that affect millions of vapers across the EU,” BAT stated in a press note. The e-cigarette maker’s response highlights major flaws with the methodology and conclusions of the review.

    The company states that, among other issues:

    • Fails to contextualize the risks of e-cigarettes relative to those associated with continued smoking.
    • Makes inaccurate claims regarding e-cigarettes many of which have been widely debunked by the scientific and public health communities.
    • Contains false assumptions that e-cigarette aerosol is the same as tobacco smoke.
    • Neglects landmark independent studies showing that many smokers view e-cigarettes as an acceptable alternative to smoking.
    • Relies on data from non-EU markets and studies on products pre-dating the current Tobacco Products Directive that are not relevant to the current EU context.

    The SCHEER Committee (Scientific Committee on Health, Environmental and Emerging Risks) is an advisory body that was tasked with producing a scientific review of the health effects of e-cigarettes as part of the European Commission’s forthcoming review of the Tobacco Products Directive.

    “If future regulations on vaping were to be based on the review as it stands now, they would be based on flawed evidence. We call on the SCHEER Committee to address the serious gaps in the review and reflect the weight of evidence supporting the harm reduction potential of e-cigarettes relative to continued smoking,” said Eric Sensi-Minautier, VP EU Affairs at BAT. “It’s important that the Commission bases any change to the rules on vaping on accurate scientific advice that has been conducted to the highest standards, to make sure the millions of European vapers who use e-cigarettes as an alternative to smoking can continue to access them. We take the science around e-cigarettes seriously and are leading our own weight of evidence review to advance understanding of this growing product category.”

    BAT highlights the need for greater transparency and cooperation between all stakeholders including industry, government, scientists, public health bodies and academics.

  • Australian C-Stores Want Ability to Sell E-Cigarettes

    Australian C-Stores Want Ability to Sell E-Cigarettes

    Shell gas station in Australia
    Credit: Simona Sergi

    Retailers in Australia want the government to allow small businesses that sell cigarettes and other nicotine products to also be allowed to sell less harmful alternatives such as vaporizers and e-cigarettes.

    The Australasian Association of Convenience Stores (AACS) and the National Retailers Association (NRA) both claim that the federal Government’s decisions regarding the sale of smoke free tobacco products will hurt Australian retailers.

    NRA Chief Executive Officer Dominique Lamb said that after the government’s reversal on its previous ban on vapor products, its policy position was getting weirder by the day, Convenience and Impulse Retailing.

    “Last month, smoke-free tobacco products were deemed so harmful that the government decided they could only be sold at a chemist, by prescription, with visits to a doctor every three months,” Lamb said. “The same government says it will reverse its looming ban on importing vaping products, so individuals will be free to buy them from overseas dealers and have them shipped into Australia.”

    Lamb said that the laws confuse consumers by regulating e-cigarettes and vaping products as controlled substances, yet anyone one can purchase them online from overseas retailers. “The only people who will be banned from selling smoke-free tobacco products will be the tens of thousands of mum-and-dad retailers who currently rely on cigarette sales but are desperate to offer their customers a less harmful alternative,” he said. “This government clearly supports overseas retailers as much as it supports big-box corporate pharmacy. It’s just a shame that it won’t support small, local Australian businesses.”

    AACS has also pointed towards a growing black market for e-cigarettes and has highlighted the urgent need for Government to regulate the sale of these products through legitimate and responsible channels, according to the story.

    “There are positive health outcomes available to Australians through the regulated, legal sale of e-cigarettes, given they are significantly safer for people to use than traditional tobacco. Unfortunately, by restricting the legal sale of products which are clearly in demand, the health impacts of the Government’s approach are decidedly negative,” AACS CEO Jeff Rogut says. “This refusal to catch up with the rest of the world in making safer choices easier for consumers has allowed the black market for vaping products of unknown ingredients and from dubious sources to grow in Australia.”

    “Clearly, consumers are looking for safer alternatives to smoking. If health authorities are serious about helping people quit tobacco, they need to make vaping products legally available through responsible retailing channels urgently.

    The recent interim decision by the Therapeutic Goods Administration (TGA) to make vaping products only available to people from pharmacies with a prescription is both dangerous to health and a missed opportunity for responsible retailers, the AACS says.

    “Australia’s approach of making it harder for our citizens to access products that are safer for them is unique in a global context,” Rogut says.

  • NIH Grants $2.3 Million for Study on Vaping Pregnant

    NIH Grants $2.3 Million for Study on Vaping Pregnant

    Credit: National Cancer Institute

    Studies have shown that pregnant women who smoke increase the risk of their children having asthma, and that those children—even if non-smokers—can pass it on to their own children.

    There have been few objective studies that evaluated the effects of vaping nicotine while pregnant. This week, investigators from The Lundquist Institute (LI) received a $2.3 million grant from the National Institutes of Health (NIH) to research the multi-generational effect of vaping, or smoking an electronic cigarette, while pregnant.

    Using established models for the study, investigators will determine whether e-cigarette vapor increases the risk of asthma in the offspring of pregnant mice. They will go on to test whether those offspring, who will not be exposed to e-cigarettes, bear an increased risk of giving birth to offspring with asthma, according to a press release.

    The study will also assess the effects of nicotine and e-cigarette flavorings on viability and the epigenetic memory of germ cells, seeking to determine how these new flavoring technologies affect cells.

  • New Zealand: Vape starter kit sales rise

    New Zealand: Vape starter kit sales rise

    Photo: Richard R. Schünemann | Unsplash.com

    In New Zealand, Ben Pryor, co-owner of Alt New Zealand and Vapo, has seen a 30 percent rise in the sale of vapor device starter kits through the companies’ online stores.

    With the outbreak of Covid-19 and the following lockdowns, traditional cigarette sales seem to have gone down, and many smokers are turning to vaping.

    “There are a few things at play here. People are quitting cigarettes because of their sheer cost and the increasing pressure many household budgets are now under. At the same time, the threat of Covid-19 has made many smokers more cognizant of their respiratory health and smoking’s secondhand effects on others in their bubble,” Pryor said.

    The lockdowns caused 11 Vapo stores to close, negatively affecting the company. But the upswing in online sales has helped temper that. “We’ve really noticed a big increase in our Alt and Vapo Haiz starter kit sales,” Pryor said. “Our call center is reporting that many smokers are using this time to quit tobacco so are seeking advice and turning to considerably safer and cost-effective vape products more than ever.”

  • Vape Clouds Don’t Spread Covid-19

    Vape Clouds Don’t Spread Covid-19

    There is insufficient evidence to support the claim that Covid-19 can be spread through vape clouds, according to Neal Benowitz, a University of California San Francisco professor of medicine.

    “It is my understanding that exhaled e-cigarette vapor consists of very small particles of water, propylene glycol and glycerin and flavor chemicals, not droplets of saliva,” Benowitz said. “The vaping aerosol evaporates very quickly while particles that are emitted when coughing or sneezing are large particles that persist in the air for a relatively long period of time. Thus, I would not think that vapers present any risk of spreading Covid-19 unless they are coughing when they exhale the vapor.”

    Benowitz’s remarks follow comments by Tom McLean, a Scottish microbiologist, who claimed that “blowing vapor out is as good as someone spitting in your face.”

    “If anyone has the coronavirus and are vaping, they’d be spreading it to a lot of people at the same time,” McLean said.

    Doctors are considering vaping as a possible factor in the large rate of those hospitalized for severe Covid-19 symptoms.

  • Expert Advice

    Expert Advice

    In their response to the recent vaping scare, health authorities may have done the public a disservice.

    By George Gay

    After listening to a few presentations given at the 2019 Global Tobacco & Nicotine Forum (GTNF), I started to wonder anew about the word “expert,” though I should make it plain that I am not questioning the expertise of the presenters.

    The presentations suggested, among other things, that experts in the U.S. were reacting irrationally to health issues recently raised in respect of the use of vapor devices; that some vaping policies developed by U.S. experts were, to say the least, unhelpful; that people were broadcasting on U.S. television information about vaping that appeared to be expert but that was simply wrong; and that any number of governments outside the U.S., presumably advised by experts, were making irrational decisions in respect of vaping.

    If it is true that experts are causing so many mismoves, what, you might ask, is an “expert”? Good question. Just after the U.K.—or parts thereof—voted in 2016 to leave the EU, a prominent politician and leave campaigner caused some disquiet when, in refusing to name any economists who backed the country’s exit from the EU, he was reliably quoted as saying that “people in this country have had enough of experts.”

    He was clearly talking about expert economists, but his statement was condemned widely, including by one popular scientist whose television programs reach a wide audience. The gist of the responses was that if people shut their ears to the opinions of experts, chaos and anarchy would descend upon the world.

    This has a ring of truth about it, but I suppose some might retort that chaos, in the form of environmental breakdown, is being given a clear run even with any number of experts in place. But again, while this retort would have a ring of truth about it, it would sidestep the uncomfortable fact that environmental experts are not in control of the environment. They must compete with experts at plundering our natural resources in the name of making money for the ear of politicians, who, while democracy still stands, have the final say. Like it or not, politicians are the experts of last resort.

    One way of getting around the issue of experts failing in their chosen fields is to assume that there is no such thing as an expert. All you must do is extrapolate to all fields of endeavor what William Goldman said about the motion picture business: “Nobody knows anything.” And while that might sound a mite dismissive, it is much less so when you consider that he went on to qualify that remark with, “Every time out it’s a guess and, if you’re lucky, an educated one.”

    That raises another issue. What part of being an expert is played by education and intelligence, two concepts that I have to admit I would struggle to define and the latter of which I would have no idea how to measure? Still, such lack of knowledge does not stop me from wondering whether an expert necessarily must be well educated and intelligent. Indeed, are education and intelligence inextricably linked? I would suggest not. Clearly, many people are intelligent without being educated while many well-educated people are not what I would judge to be intelligent because they lack attributes such as common sense, creativity and natural wit.

    Nowhere is it better demonstrated that a lack of education and intelligence need not be a bar to be an expert than in the U.K.’s Houses of Parliament. Votes form the only qualification necessary for being a representative of the people in the House of Commons, given that one meets certain criteria to do with such things as age, citizenship and the ability to stump up a nonrefundable deposit, while membership of the House of Lords is down to a complex form of Buggins’ turn that doesn’t bear too much scrutiny much of the time.

    That’s worth thinking about. The people who are voting on issues that will affect everybody in the land and some of those overseas, and who might plunge us into war, need not be educated or intelligent, and they need not be what many people would consider to be an expert. Indeed, a person with little education and the wit of a paving slab could become a Member of Parliament and be elevated to a high office of state, depending on just how far she is willing to go in towing the party line or on what Homer Stokes would describe as the state of cronyism, nepotism and rascalism within the system.

    But, of course, you don’t have to be thick as a brick to be a politician, and many are highly educated and intelligent. Recently in the U.K., a prominent politician implied that his superior intelligence or common sense would have allowed him to escape from a tragic event in which many people were killed. The politician is, without question, well-educated and intelligent, but, judged only on this comment, you would think him otherwise.

    Apart from the fact that his remark was crass, hurtful and politically dumb, he had failed to discern that what divided him from the people who died was not intelligence but the availability of information. He was viewing the tragedy from the safety of his armchair and with benefit of hindsight. Those who died were caught up in fast-moving events and were acting in line with official advice—advice provided by experts.

    But I digress. To me, the post-referendum brouhaha about experts in the U.K. came down to the fact that people see things differently. A specialist’s view of an expert is different to that of the person in the street. To the specialist, an expert is somebody learned in their field, though not necessarily somebody the specialist would agree with, while to the person in the street, an expert is somebody who gets things right, and those two attributes don’t always go hand in hand.

    Within the field of science, however, these two definitions of what constitutes an expert should not cause so much conflict as in some other fields because, in theory, science is a dynamic process in which theories are raised, confirmed or refuted and then, in either case, used to develop new ideas. This does not necessarily work in the same way in other fields, such as economics, as our post-2008 world amply demonstrates. In the field of economics, I would suggest, expert opinion is like art and philosophy—it is basically whatever you can get away with.

    There is a further complication, however, and that is between what I would roughly describe as “big science” and “small science.” We can all watch a television program about Heisenberg’s uncertainty principle and nod off to sleep happy in the knowledge that if we don’t catch the end of the program, we are not going to be put at any direct disadvantage, no matter how important the principle is to quantum theory.

    Nod off, however, during a program on the damage done by the consumption of a certain foodstuff, and you could be shortening your life by a year or whatever. Or perhaps not, depending on whether the scientific experts on the program have got it right—indeed, in the terms of the lay person, whether those scientists are experts.

    This is important, in my view, because the person in the street is being asked increasingly often to make judgments when “experts” disagree or rather when there might be broad agreement among experts but there are also loud, dissenting views also from experts—economists in the case of Brexit and globalization, say, public health professionals in the case of vaping and vaccinations, and scientists in the case of climate change and quantum theory.

    So how is it possible for nonspecialists to make those calls? Well, there are strategies we can all employ depending on how much time we have. Common sense often helps but is not 100 percent reliable. We can ask ourselves why we think the expert is saying what she is saying—especially, who is funding her research and does she or a close relative or friend have a vested interest in what she is saying?

    We can investigate her previous research and intercessions, we can try to chase down her credentials, keeping in mind that her qualifications might have been bought online, and we can investigate what her peers say about her, bearing in mind that we really ought firstly to check out just where they’re coming from. And if we’re retired and have some long winter evenings to fill, we can even try our hand at reading, without nodding off, the scientific literature, and we can revisit all of the information we have gathered to see how much of it has come from sources where lying is seen as part of the great rough and tumble of life.

    But all of this gets thrown out of the window when the person in the street has little time to make what appears to be a life-affecting decision quickly and the advice being given out by normally reliable institutions conflicts with some other expert advice and common sense. This is what happened, in fact, when, earlier this year, there was an outbreak in the U.S. of acute pulmonary illness among a relatively small number of vapor device users.

    The initial advice from the U.S. Centers for Disease Control and Prevention (CDC) was for people to stop using vapor devices with THC oil or nicotine liquids. Common sense indicated, however, that whereas it seemed plausible that the inhalation of THC oil, especially black market THC oil, which was a relatively recent activity, could be the cause of the outbreak, it was implausible that nicotine liquids, which had been consumed in this way around the world for about 10 years, were the cause of the problems. This seemed like a case of science, in the form of scientific experts at the CDC, getting it wrong.

    At the time of writing, the CDC seems to have come around to a position closer to that dictated by common sense—an approach, by the way, that had the backing of some healthcare professionals. The problem, however, is that much damage has been done already. The fear raised in the minds of the public slowed the conversion of smokers to vapers and caused some converts to relapse.

    It is worrying that this development seems to support the idea that “good” vaping science is always going to be playing catch-up with “bad” vaping science and that sometimes it is never going to catch up. What I mean by this is that the shock-horror headline on page one might be overturned the next month but only with a piece at the bottom of page 32. One of the presentations at the GTNF, which was held in Washington, D.C., in September, included a number of clips from a television program. One of these clips implied that vaping with nicotine liquids could reduce the IQs of young people by 10–15 points from what they might have otherwise been. It was then pointed out that measuring such IQ deficits was difficult, something that could probably be accurately interpreted as being impossible and therefore never having been done.

    But as the GTNF presenter pointed out, even though there were only a few seconds between the statements being made, the damage had surely been done. Most viewers, especially those with children still at school, were going to remember the 10–15 point IQ deficit because it was aimed at the heart and because it would later be in 72-point type on page one while few were going to remember the retraction, which was aimed at the head and was bound for an 18-point presentation on page 32.

    There is a further problem here. Once those viewers who watched the program and who absorbed the 10–15 point statement passed this information on to their friends at the school gate, they were probably well on their way to becoming experts. Their friends would ensure this in quoting them while passing on the information to others.

    Perhaps we are all bound to become experts for 15 minutes. What a frightening thought.

    Picture of George Gay

    George Gay

  • Outside the Box

    Outside the Box

    The VFolk is using quality materials and innovative design to try to stand out in a crowded market.

    By Timothy S. Donahue

    Pod systems are popular. They are so prevalent that nearly every vapor industry hardware manufacturer and brand has a pod system on the market. It isn’t easy to stand out in such a crowded field. However, that is exactly what Sunny Lee set out to do with her VFolk Pro closed pod system.

    “As a global company, we are working on providing a healthier alternative for 1 billion smokers,” said Lee, who started the company in 2016 and now serves as its CEO. “Every day, we go to work hoping to do two things: share great flavor with our friends and make the world a little better.”

    VFolk began in the U.S. with a focus on producing hightech vapor products. VFolk has increased in size by 30 percent year-over-year and has offices and/or factories in the U.S., U.K. and China. The company has grown from only Lee to a staff of 58 today.

    Lee hired several designers from the U.S. and the U.K. in an attempt to find a device that would help the everyday smoker switch from combustible cigarettes. She brought on team members that served as executives, senior product engineers and scientists from some of the most successful technology companies on the planet, including Philips, Schneider, Facebook, WhatsApp, Google, YouTube, Sonos, IBM, Oracle and Lenovo.

    Lee challenged her team to design the best possible pod device that overcame many of the issues other pod devices haven’t been able to fully overcome. These challenges included not providing enough flavor and pods leaking liquid. The design they found that worked best in tests was an elongated spherical stick that was the same length as a traditional cigarette, according to Lee.

    “It also needed to be about as wide and thick as an average-sized adult index finger while being easy to carry and use,” said Lee. The first test the team faced was finding a coil atomizer that provided a better vape and more flavor than other pod devices on the market. The VFolk engineers settled on the Feelm coil produced by Smoore in China. Smoore is one of the oldest heating technology companies in the world.

    Designed primarily for prefilled pod systems, the Feelm atomizer uses no cotton or wicking material and has a large surface area that comes in contact with the e-liquid. The Feelm atomizer uses a ceramic base that has a flat, medical-grade stainless steel metal film material on top of it. The circuit is also on the top, and it works very well, especially with prefilled pods, because of the increased surface area, which allows for a better vaping experience, according to Lee.

    “Feelm is also a very efficient coil. It uses up to 20 percent less battery life, which can be a huge benefit to closed-pod systems,” says Lee. “Right now, Feelm coils set the standard for atomization technology in the vape industry. As we know, the most important part of a quality vape is atomization. We choose Feelm coils because we wanted to use the highest quality products. The VFolk pod uses the world’s most advanced trapezoidal funnel-shaped honeycomb ceramic core, which costs much more than a general ceramic core. Atomizing to 0.01 mm and evenly heating tens of thousands of honeycomb holes helps to maximize the conversion rate, which ensures VFolk’s consistently smooth, mellow and continuous taste.”

    By using such advanced ceramic atomizing technology alongside a battery with a 350 mAh capacity, the VFolk easily lasts through a full day of heavy use, according to Lee. “You can fully charge it through USB in less than 60 minutes. A 1.2 mL pod can last the average vaper approximately 2–3 days,” she says. “The 5 percent nicotine concentration is strong enough to satisfy smokers with a strong habit but light enough to keep infrequent smokers away from throat irritation.”

    The second major challenge for the VFolk team was minimizing leakage. There is an adage in vaping: Everything leaks eventually. It has been an industry issue since the very beginning. Closed pod leakage is very hard to fix, harder even than fixing leaks on an open tank system. The pod connection must fit right with the battery while still allowing the vapor to come from the top. The VFolk team knew they needed a pod that could outperform the other pod systems on the market alongside having the lowest leakage rates available.

    “VFolk uses an advanced double-sealed design to separate the pod and atomizer,” says Lee. “There will be no e-juice leakage with this device even when the device is violently swung, tilted or placed on different surfaces. The VFolk pods also use an advanced magnetic lock technology to secure pods into place. The process is intuitive and user-friendly.”

    In order to further stand out from the crowd, Lee wanted to offer customers variety in how their pod looks. Currently, the VFolk comes in eight different color coats, including classic black, space gray, navy blue, scarlet ruby, live coral, champagne gold, pine green and lavender violet. She says the VFolk is also available in several markets.

    “VFolk products are not only just for selling in China but also for the worldwide market. For the EU, we are a TPD2 registered brand,” she says. “In the U.S., we were on the market before Aug. 8, 2016 and are preparing to file for a premarket tobacco [product] application with the U.S. Food and Drug Administration. Our products passed CE, RoHS [and] FCC certification, [and] we also have more certification plans for other major markets.”

    VFolk offers seven pod flavors that include tobacco, mint, mango, cucumber, mung bean, lychee and coffee. “Users can choose tobacco and mint flavors to satisfy the craving of traditional tobacco products and mimic how they taste. They can also try something special like fruit or a coffee flavor to bring that extra kick into your day,” says Lee, adding that there may be more flavors coming in the future. “VFolk will launch products according to customers’ requirements periodically. For example, we are looking at launching new flavors, a new refillable pod, 0 mg nicotine e-liquid pods, and even functional e-liquid pods such as a collagen pod, a vitamin C pod or a melatonin Pod … etc.” The company is also considering pods for cannabidiol and THC oils.

    Moving forward, Lee says she understands that closed pod systems are quick and convenient, but e-liquid choices are limited. Open systems, however, allow vapers to use any e-liquid they want. Having the ability to choose between the best of both worlds is another way that VFolk plans on helping smokers make the switch from combustible cigarettes. That is why VFolk is launching a refillable pod in its next-generation system.

    “Our next generation will see a major improvement in flavor production and cartridge capacity. We will also offer a new system that is both refillable and a closed system,” says Lee, adding that if you want a VFolk, it depends on where you are located. “For some countries, which already have VFolk distributors, we will hand over the distributor contact to a client. If you come from a blank market, we will support you with product and keep moving the business between us,” she says. “The vapor industry is getting bigger and bigger, and it’s only just beginning. We believe VFolk is unquestionably a shining star in the industry.”

    Picture of Timothy S. Donahue

    Timothy S. Donahue

  • To Vape or Not to Vape

    To Vape or Not to Vape

    The decision to vape turns out to be a result of careful consideration.

    By Marina A. Murphy

    A study has shown that a combustible cigarette smoker’s decision to switch to vaping is a deliberate one and not something that happens by chance.

    Smokers of combustible cigarettes who successfully switch to vaping go through a very specific deliberation process that contrasts with the rather passive process by which smokers are thought to initiate cigarette smoking.

    The authors of the study say that we could use what we learn about this decision-making process to develop communication strategies that might stimulate more smokers who would otherwise not have considered using e-cigarettes to give them a try. These communication strategies could, for example, provide would-be vapers with information on the risks of smoking and the health benefits of switching to e-cigarettes.

    “There is significant evidence that e-cigarettes are one of the most effective quitting aids for smokers, yet this information is not always getting to the people who need it or indeed to the health professionals who should be advising them,” says Pooja Patwardhan, a general practitioner and the medical director of the Centre for Health Research and Education (CHRE) in the U.K. “Understanding the decision-making process used by those who have successfully made the switch to e-cigarettes would certainly go some way towards changing this,” she says.

    This study is thought to be the first to examine the decision-making process of vapers. It explored if and how vapers, smokers, and nonusers differ in their knowledge and attitudes regarding e-cigarettes and whether they use what knowledge they do have to consider the pros and cons of vaping. The results were published in The International Journal of Environmental Research and Public Health.1

    The researchers from the National Institute for Public Health and the Environment as well as Maastricht University, both located in the Netherlands, conducted several focus group interviews with vapers, smokers and nonusers. The results reveal differences between vapers and smokers in the knowledge they have about e-cigarettes, their attitudes toward e-cigarettes and their views on the harmfulness of continuing smoking.

    KNOWLEDGE IS POWER

    In general, vapers were more knowledgeable about e-cigarettes than smokers or nonusers. Smokers and nonusers did have information about e-cigarettes, but when asked, vapers could provide far more detailed information. Vapers reported seeking out information on e-cigarettes in order to make the decision to take up vaping in the first place. Typically, they sought information on product characteristics, ingredients of e-liquids and legislation regarding e-cigarettes. When asked how informed they felt about e-cigarettes, smokers and nonusers stated that they did not search for information about e-cigarettes and that they didn’t know much about them. By contrast, vapers felt very informed.

    THAT’S JUST WEIRD!

    Another important difference between vapers, smokers and nonusers is in their attitude toward e-cigarettes. Successful switchers (vapers) are generally very positively predisposed toward e-cigarettes, emphasizing positive aspects like the varieties of flavors available and the adjustability of nicotine levels. Vapers tended to be negative about smoking. By contrast, smokers tended to be negatively predisposed toward e-cigarettes, in general mentioning that vaping was “weird,” but were positive about cigarette smoking. Regardless of the negative health effects associated with smoking, smokers said that they really enjoy smoking.

    PERCEPTION

    Another important difference between vapers and smokers was in their perception of the health risks. Vapers perceived smoking to be harmful to health but did not perceive any health risks with vaping. Smokers’ on the other hand, while acknowledging that smoking is harmful, did not understand how smoking causes smoking-related diseases and perceived that these diseases were only something that they needed to worry about in the distant future. Nonusers perceived both smoking and vaping to be addictive behaviors, so they indulged in neither.

    DECISIONS, DECISIONS …

    This study showed that vapers make a conscious decision to seek out and deliberate information with which to make the decision to vape. Smokers and nonusers, by contrast do not consciously deliberate information to make the decision not to vape.

    The authors suggest that insights into the conscious decision-making process of vapers who switched from smoking combustible cigarettes could be used to stimulate smokers to consciously deliberate vaping, despite the fact that, initially at least, they might consider it to be “weird.”

    “Surely one of the most important steps in stimulating a smoker to consider switching to vaping is to ensure that their health practitioners have all the information they need to help them in the first place,” says Patwardhan. “That is why we at CHRE are developing an education and outreach program designed to bring doctors in the U.K. up-to-date on the latest policy recommendations so that they can clearly communicate with smokers on the range of services and devices available to help them in their attempts to stop smoking.”

    Picture of Marina A. Murphy

    Marina A. Murphy

    Marina A. Murphy is a scientific communications and engagement expert with more than 20 years of experience, including 10 years in the tobacco sector.

    1. 2019 Feb 20;16(4). pii: E624. doi: 10.3390/ijerph16040624. []