Tag: Vaporesso

  • Essential Reliability: Vaporesso’s Gen Max

    Essential Reliability: Vaporesso’s Gen Max

    The best aspect of Vaporesso’s Gen Max vaping system is that it’s reliable, affordable and simple.

    By Mike Huml

    The Gen Max is Vaporesso’s latest high-power, dual-battery mod offering that leans heavily into the old school billet box aesthetic while packing in a lot of modern features. The kit also includes the Vaporesso iTank T subohm tank to complete the package. The Gen Max is a powerhouse of unique features and another testament to the quality that Vaporesso is known for. But can a billet box, albeit a fancy one, compete in today’s vaping market?

    The Gen Max is a lightweight aluminum box mod that’s powered by dual 18650 batteries in series for a maximum output of 220 watts. It technically uses single-button operation, but that button doubles as a dial for making adjustments and navigating the menu. A physical toggle switch below the primary button can lock the Gen Max to prevent accidental misfiring.

    The battery door is completely removable and is held in place securely with magnets, and although the batteries can be removed for charging, they can also be charged internally via an included USB type-C cable. The screen is located on the side opposite of the battery door and is housed within a round window to give the screen a unique porthole-like look. The 510 connection is centered at the top of the mod and looks best with tanks or atomizers with up to a 24 mm diameter. All in all, it’s a very straightforward and minimalistic design, if a bit safe.gen max vaporesso

    The iTank T is standard subohm tank fare, and that’s intended in the best possible way. It’s top-filling with top-down airflow, which completely eliminates leaking and gurgling and makes filling the tank very simple. The top cap is opened by pressing against the red arrow symbol to slide the cap to the side, revealing the fill port. The port is large and partially covered by silicone flaps to reduce messiness while also allowing for pressure to be released when filling.

    The bottom cap of the tank unscrews to provide access to the coil, which is removed by simply pulling it out of the tank. Naturally, a new coil is then pressed in and the bottom cap replaced. By default, a bubble glass tank section is installed, which holds 6 mL of e-liquid, but a normal glass tank section is also included that allows the tank to hold 2 mL of liquid. Between the Gen Max mod and the iTank T, the Gen Max kit is a powerful yet simple setup with the potential for mass appeal. However, it’s a mixed bag with a few pain points that really hold it back.

    Visually, the Gen Max is clearly crafted to high-quality standards, but billet box mods were never necessarily known for their looks. The centered 510 connection tends to look top-heavy, particularly when paired with large tanks such as the iTank T. An RDA might look more proportional, but even then, many RDAs and tanks these days have a diameter of 25 mm, and anything past 24 mm will cause overhang with the Gen Max mod, including the 24.5 mm iTank T.

    That’s right—the tank that’s included with the kit overhangs the mod, even though the base of the tank tapers down to this diameter. It’s not so much that the tank is too big—it’s just not a perfect fit for the mod. Granted, the mod is relatively small, but a better tank option should have been included with the kit.

    The tank itself is wonderful. It’s easy to use, quick to set up and vapes like a dream. Vapor is easily produced, and the flavor is mouth-filling with zero break-in time. One slight gripe is the difficulty of removing the coil. It’s a bit more recessed than some similar tanks and might require the use of fingernails to remove. Luckily, Vaporesso’s GTi mesh coils are long-lasting and don’t require frequent replacement.

    Aside from that, everything else is fantastic, the airflow in particular. Not only does the iTank T allow for a wide range of airflow options with its smooth-turning airflow ring, but the airflow is incredibly smooth. Almost no turbulence can be detected, and the airflow is very quiet, although this can depend on the airflow setting. It’s a shame as there is simply no way around the fact that it looks goofy atop the Gen Max.

    Speaking of the mod, it also can’t escape from a few odd quirks. First the positives—it uses two 18650 batteries, which are readily available and are the de facto standard for high-power mods. Every vaper has these laying around, and they’re reliable workhorses. The Gen Max is very lightweight and is a top contender for something portable for those no-compromise vapers out there.Vaporesso gen max

    The battery door has a bit of wiggle room, but no movement can be detected during normal use. The magnets that hold the door onto the mod are very strong, but the door is still removed easily enough thanks to a small groove at the bottom. Additionally, the screen is incredibly vivid—one of the best on the market to date—and the faux-porthole look is indeed eye-catching. Two curved LEDs on either side of the screen, along the edge of the porthole, really sell the effect. At the end of the day, however, it’s still a vertically oriented rectangular screen.

    Due to the single-button and dial operation, navigating the menu is very easy. Three clicks of the button will bring up the menu options where the user can select from different themes, change the vaping mode, adjust the brightness and toggle Smart mode. However, the dial also inherently carries some downsides, chief of which is the accidental adjusting of the output power.

    The dial is a bit on the loose side and small, and inadvertent adjustments are common while the device is being fired, and there is no way to lock the power output while still allowing the device to fire. What’s more, the output power cannot be changed unless the screen is active. That means if the user wanted to change the power output, they would need to fire the device for a split second before they can do so. And it can’t be ignored that the Gen Max is yet another mod with two separate ways to lock the device and no way to lock the output power alone.

    Pressing the fire button five times in quick succession will turn the mod on or off while moving the toggle switch underneath the fire button will lock the device—virtually the same thing as turning it off. This oversight is even more egregious when it comes to the Gen Max because, as mentioned, the dial system is more vulnerable to accidental changes to the power output compared to standard three-button mods.

    The screen is very colorful and crystal clear. It displays the remaining battery life of each individual battery, the output power, the mode, whether the Gen Max is locked or not, atomizer resistance, and a puff counter or puff length. There’s also an animated graphic according to which theme is selected that changes once the device is fired. For example, when using the UFO theme, it blasts off once a drag is taken.

    Three clicks of the fire button will enter into the menu. Once inside, themes can be changed to the user’s liking, but it’s not very customizable and, frankly, seemingly arbitrary. The three themes are default blue, a soccer theme (called “Football” within the menu) that’s orange and a UFO theme that’s purple. The user cannot choose colors and graphics independently, which means if someone wants an orange color scheme with a UFO graphic on the screen, they are out of luck.

    What do soccer and UFOs have to do with vaping? No clue—it’s completely arbitrary, even random. There is a setting titled “LED,” which one would think changes the color of the curved LEDs lining the porthole, but all it does is allow those lights to be disabled. It’s a missed opportunity as the screen does look great and so much more could have been done creatively here.Vaporesso Gen Max

    The output modes are also strange. The Gen Max features four total modes: F(t) mode, which is the default; Pulse mode; Eco mode; and VV mode. VV mode is variable voltage—a little antiquated, but fine. Eco mode is the standard variable wattage mode that most people go for and also provides the longest battery life. Then there are F(t) mode and Pulse mode, which are virtually the same, for all intents and purposes.

    In theory, these act like temperature control modes to prevent overheating and burning of the coil. To quote the user manual:

    “F(t) mode is by adjusting temperature, heating speed and time. F(t) mode releases the flavors of e-liquid adequately, delivering the perfect balanced tasting experience consistently from the first puff throughout.”

    “Pulse mode is a mode to improve vaping experience through constant voltage output, delivering optimal flavor production, throat hit, nicotine satisfaction and perfect temperature cloud continuously.”

    [Sic]s all around.

    There are a few ironic buzzwords throughout these descriptions, namely: “consistently,” “constant” and “continuously.” They’re ironic because in practice, they introduce the worst part of temperature control, which is when the power suddenly cuts out in order to prevent burning. It’s the same sensation as when the battery dies mid-puff—it’s jarring.

    It’s also the opposite of “consistent” or “continuous.” At lower power output settings, these modes feel exactly the same as Eco mode. At higher settings, power cutoff starts being introduced. In addition, when set to F(t) mode or Pulse mode, there is no way to adjust the temperature, only the wattage, and based on the descriptions in the user manual, it’s unclear what these modes actually do.

    In practice, the Gen Max is strictly a variable wattage device. F(t) and Pulse modes are too niche, and even with the user manual, it’s hard to find a situation where these modes would offer an advantage over Eco mode. VV mode is simply obsolete and inferior to variable wattage in most usage scenarios. It’s not the end of the world, as most users opt to use variable wattage on any given mod anyway—it’s just yet another missed opportunity.

    One last setting that doesn’t quite find a purpose is Smart mode, which can be toggled on or off in the menu. When used with Vaporesso’s GTi coils, Smart mode will automatically set the “optimal” power output. However, this only happens at the moment an atomizer is attached. For example, with Smart mode activated and a 0.2 ohm coil installed with the iTank T, the Gen Max automatically sets itself to 70 watts when the tank is attached.

    That’s it. The power can still be adjusted from there via the dial, just as it could with Smart mode turned off. It may be called “Smart,” but more goes into an optimal power output than just the resistance. Airflow and user preference are arguably much bigger factors and ones that the mod can’t account for. Again, another missed opportunity and added bloat to the menu system.

    The Gen Max should have embraced either the simplicity mindset or added more useful features. Instead, it sits in the middle with a simple menu system that’s easy to use but with no settings that are really worth changing. The button/dial is unique and gives the Gen Max a reason to have a button this big, harkening back to the billet box design aesthetic. Unfortunately, with no way to lock the dial (but two ways to lock the device) and no way to adjust the power output until the screen is activated, it seems like a gimmick rather than a well-thought-out feature. And that pretty much sums up the Gen Max in its entirety.

    There are a lot of good concepts that were never really fleshed out, almost like Vaporesso had too many chips and had to figure out a way to use them. The Gen Max could have had true temperature control as an option, power curves, more themes that could have been chosen independently of the color scheme, more color schemes, and a physical switch that locked the power output while still allowing the device to fire, and it would have been a home run.

    Instead, we have a good-looking mod that appeals to nostalgia but ends up being just a run-of-the-mill variable wattage device. If that sounds harsh, it’s because there are so many mods that do try to push the envelope and offer something unique that when a mod that’s only OK comes around, it ends up standing out for all the wrong reasons.

    The Vaporesso Gen Max is not a bad device by any means in the sense that it’s well made and it puts electricity through a coil, consistently, when the button is pressed, and that’s really what matters most. It also has a really nice screen and the start of a good idea with the graphic animations and porthole design. More customization would go a long way, possibly with a future firmware update. On the plus side, the mod and the tank together retail for about 60 dollars, which is very competitive.

    Batteries are not included, and with a little more space optimization, the Gen Max could have been powered by 21700 batteries instead of 18650s, giving it another avenue of appeal. As it stands, the best things the Gen Max has going for it are that it’s reliable, affordable and simple, which are not bad things. With a little more refinement and thought put into the functionality, the next Gen Max could truly be something great.

  • Vaporesso to Celebrate 9th Anniversary in Vaping

    Vaporesso to Celebrate 9th Anniversary in Vaping

    A legendary brand in the vaping industry announced its 9th anniversary, which will be celebrated with special events. Vaporesso invites its community to participate in “exciting activities that embody the spirit of competition and achievement.” 

    According to a press release, on Aug. 18, Vaporesso will hold a music party featuring extreme sports in Nice, France. Bringing together top athletes from the sea (surfing), land (BMX), and air (paragliding).

    “Inspiring to ‘Push the Envelope,’ vapers are encouraged to share their personal ‘Championship Moments’ in the comments section of the Vaporesso website for our community to celebrate together,” a press release states. “Share the moments when our vapers took up the challenge to try to break through their upper limits. Let’s celebrate victories, big or small, and inspire one another to reach new heights. Anyone has the right to become their own champion through determination and resilience.”

    For a chance to win prizes, including a grand prize of a round-trip flight ticket to Paris, visitors can participate in a trivia game to learn facts about the three showcased extreme sports: BMX, paragliding, and surfing.

    “Our 9th anniversary is a testament to the passion and dedication of our team and the unwavering support of our fans. We hope that through the anniversary celebration, everyone can learn about meaning behind Vaporesso’s ‘Move Beyond Ordinary.’ Our spirit of continuous breakthroughs and challenging limits will continue to be reflected in Vaporesso’s business,” said Jimmy Hu, VP at Vaporesso. “We also hope to give back to our community with prizes that represent our spirit. A thank you for 9 years of companionship in the vaping journey.”

  • Vaporesso Launches New Products at Vapexpo Paris

    Vaporesso Launches New Products at Vapexpo Paris

    Vaporesso presented four of its latest vaping products, XROS, LUXE, ECO, and ARMOUR at Vapexpo Paris 2024. These new products garnered widespread acclaim from customers.

    The newly launched XROS 4 and XROS 4 MINI feature enhanced flavor profiles and extended pod life with upgraded Corex 2.0 technology. They are aiming to provide users with the best vaping experience, according to a press release.

    Corex 2.0 technology has been refined from its first generation by optimizing morph mesh sizes for ideal temperature matching. This results in faster heating and explosively rich flavors. Additionally, upgraded cotton material efficiently supplies e-liquid, preventing burnt tastes and extending usage life. The Pulse mode ensures robust output support, maintaining consistent performance regardless of battery life.

    The XROS series also stands out for its customization capabilities. XROS 4 and XROS 4 MINI are all equipped with a 0.4 ohm pod cartridge. The XROS 4 offers three output modes along with a display screen for enhanced user interaction, the XROS 4 Mini adds an airflow adjustment feature allowing users to tailor their vaping experience further. Both devices are compatible with the universal XROS pod platform.

    The new offerings also boast an all-aluminum unibody design that not only enhances durability but also provides a more comfortable grip.

    “Innovation is key to delivering superior user experiences,” emphasized Jimmy Hu, vice president of Vaporesso, highlighting the brand’s commitment to setting new standards in vaping and meeting consumer needs through continual improvement.

  • Vaporesso Garnered More than 130 Awards Last Year

    Vaporesso Garnered More than 130 Awards Last Year

    Vaporesso announced it won more than 130 international and authoritative awards from several industrial organizations and media outlets.

    In 2023, China-based Vaporesso, one of the largest open-system vaping hardware manufacturers in the world, received recognition from media outlets such as Ecigclick, Vapouround and VersedVaper, winning more than a dozen best international brand awards.

    “This achievement marks a significant milestone in the brand’s journey to become a global leader in the sector of open-system vaping devices,” the company announced in a statement. “Through consistent efforts in research, development, and customer satisfaction, the brand has garnered recognition and acclaim for its high-quality products and cutting-edge technology.”

    Vaporesso also won several professional international design awards, including the MUSE Design Awards, the German Design Awards, the London Design Awards, and the French Design Awards.

    In addition, several of the brand’s innovative products, such as the XROS 3 series, LUXE X series, ARMOUR, and Vaporesso COSS, have won numerous authoritative media awards. Notably, COSS, won a Golden Leaf Award for Innovation during the Global Tobacco and NIcotine Forum (GTNF) 2023 held in Seoul, Korea.

    “These numerous awards represent not only Vaporesso’s remarkable achievements but also its contributions to the overall growth and advancement of the industry. Vaporesso remains true to its original aspiration, believing that actions create the extraordinary,” the release states. “It’s committed to adhering to its three core brand values of innovation, reliability and style.”

  • FEELM2.0 Vape Solution Scores Major UKVIA Award

    FEELM2.0 Vape Solution Scores Major UKVIA Award

    Smoore International, parent to FEELM and Vaporesso vaping brands, received awards two major awards at the UKVIA Vaping Industry Forum.

    Smoore scored awards for the Best Innovation in the Vaping Industry for its FEELM2.0 technology solution that was voted on by attendees event. The company also won the Most Responsible Vaping Business at the UKVIA Vaping Industry Forum.

    The annual UKVIA forum is the largest vaping industry event in the UK. The event focuses on the major opportunities and challenges in the industry, attracting key figures from the government, parliament, regulatory bodies, the healthcare community, retail sector and research community.

    Rex Zhang, the strategy director for Smoore, made the point that the major challenges of the disposable vaping sector could all be contributed to the lack of innovation at the core of vaping technology.

    The stagnation has pushed consumers to look elsewhere for better value while also creating a homogeneous competition between brands.

    “Inter Scientific has tested FEELM2.0 with the top sellers on the market in their UK labs. Inter Scientific procured seven disposable vapes from each of the Top 3 brands and included our new solution to be measured in several dimensions,” said Zhang. “All samples were measured to be within the compliant volume and nicotine level and the report shows a very evident improvement in two main aspects.

    “Our new solution is proven to pretty much double the industry average of puffs, over 1000 puffs within a 2mL container. Also, solving the pain point of waning flavors, FEELM2.0 keeps the vapor volume consistent with only 3 percent variation, compared to others which would have flavor drop off with variation of vapor volume up to 47 percent. The consistency of vapor volume is directly correlated to the consistency of flavor quality.”

  • Vaporesso Licensed to Sell Open Systems in UAE

    Vaporesso Licensed to Sell Open Systems in UAE

    The United Arab Emirates Ministry of Industry and Advanced Technology (MoIAT) has licensed Vaporesso to sell in the country, the company announced in a press release.

    After nearly a year of strategic planning and application, Vaporesso received MoIAT certification for over 10 models of its products, including the Luxe XR, XROS 3 Mini, XROS 2, XROS 3, XROS Mini, XROS Nano, Zero S, Luxe X, Luxe QS, OSMALL 2, and GEN PT 60.

    “As the first open-system vaping device brand licensed by the MoIAT, we will continue our commitment to providing market-leading vaping products with unmatched quality and functionality,” said Jimmy Hu, vice president of Vaporesso.

    The first batch of MoIAT-certified products with compliant packaging has now arrived in the UAE and gone through taxation. This allows distributors, retailers and consumers to legally sell, stock and buy Vaporesso products with assured quality. Meanwhile, all future Vaporesso products will undergo MoIAT registration, ensuring quality and innovation for partners and consumers.

    The UAE government has enforced strict regulations to govern all nicotine-containing components used in e-cigarettes, refill packages, e-liquids and tobacco products sold in the country. The regulations demand that manufacturers and companies of vaping devices must meet Emirates Authority for Standardization and Metrology standards, which set out strict quality and safety requirements for e-cigarettes and related products before placing them on the market.

  • Vaporesso Scores With 4 London Design Awards

    Vaporesso Scores With 4 London Design Awards

    Vaporesso has received recognition at this year’s London Design Awards with four products being awarded for their exceptional design. Vaporesso is the open system subsidiary of Smoore Technology.

    The London Design Awards is an international competition that recognizes exceptional designs and outstanding creative projects worldwide, celebrating the vibrancy and diversity of the international design community.

    The four products from Vaporesso – the COSS, ECO NANO, LUXE XR, and XROS 3 NANO – have “showcased the brand’s formidable innovative prowess and have also been recognized with awards from many organizations,” a press release states.

    “Winning these awards is a testament to the creativity, skill, and dedication of our team,” said Jimmy Hu, vice president of Vaporesso. “We are thrilled to have our efforts recognized on such a prestigious global platform. It validates our commitment to delivering innovative, high-quality products that enhance the vaping experience for our customers.”

    The London Design Awards, held annually, applauds outstanding design achievements across various creative sectors. It acknowledges exemplary projects, products, and professionals who demonstrate innovation, creativity, and excellence within their respective industries.

    Meanwhile, the London Design Awards not only honors design excellence but also fosters creativity, encourages innovation, and facilitates collaborations between designers and design-driven businesses.

    The awards have grown in stature and popularity since their inception, attracting a wide range of participants from various design fields.

  • Vaporesso Launches Two New Products in Dubai

    Vaporesso Launches Two New Products in Dubai

    Vaporesso, the open system arm of the world’s largest atomization company, Smoore International, unveiled two groundbreaking products, the Vaporesso COSS and Vaporesso ECO, at the World Vape Show held at the Dubai World Trade Centre from June 21 to 23.

    “We are thrilled to introduce Vaporesso COSS and Vaporesso ECO to more vapers at the show. These two revolutionary products are set to enhance the vaping experience, with their user-friendly features and eco-friendly design,” said Jimmy Hu, vice president of Vaporesso.

    The COSS is being labeled as a “game-changer in the vaping industry,” according to a press release. The system addresses the pain points of existing products and offers an intuitive design that caters to the vaping habits of users.

    “The product’s slogan, Convenient Operating, Smart Supplying, embodies its features. The Vaporesso COSS boasts the smallest size of vaping device and the longest battery life,” according to the release. “It also comes with an automatic liquid filling and charging feature. With Coil-oil Separation System, the Vaporesso COSS ensures a fresh taste without any leakage, and its consistent taste is a unique feature that sets it apart from other products.”

    The ECO emphasizes the value of being eco-friendly, economical, and eco-self, according to the release. It is refillable and rechargeable. Along with its larger capacity, longer battery life, reduced heavy metal content, and leather paper packaging that can be reused and recycled, the ECO is more cost-saving, eco-friendly, and safer for both the environment and humans when compared to disposable products. The product’s daily usage costs are reduced by 60 percent, which makes it accessible to a wider audience.

    “In addition to COSS and ECO, the company also has an IP counter featuring its highly popular XROS Series and LUXE X Series, along with a special display counter for its TARGET Series and GEN Series,” the release states.

  • Executive Experience

    Executive Experience

    Eve Wang, vice president of the world’s largest atomization company, shares her vision for vaping.

    By Timothy S. Donahue

    The largest atomization company in the world is Shenzhen Smoore Technology Co. Based in Shenzhen, China, the company has maintained its position as the global leader in the atomization technology market since the beginning years of the vaping industry.

    Smoore has seen significant growth since its establishment in 2009 and operates three atomization businesses: nicotine delivery (including vaping and heat-not-burn), medicinal applications and healthcare.

    Within the nicotine-delivery business, Smoore’s technology brand, FEELM, holds a prominent position as one of the industry’s leading closed-system vaping solution providers. This diverse business structure allows Smoore to deliver innovative solutions across multiple industries to meet several varied consumer needs.

    Earlier this year, the international ESG rating agency Sustainalytics awarded Smoore International Holdings, parent of the FEELM and Vaporesso brands, the top position among global electronic atomization companies. Smoore consistently ranks first among global electronic atomization companies in the ESG ratings published by MSCI, the world’s largest index company.

    Vapor Voice invited Eve Wang, vice president of Smoore, to share her vision for the vaping industry and her insights into how Smoore will move forward as atomization technology continues to improve and develop into various marketplaces beyond the vaping industry.

    Vapor Voice:As an atomization technology solution provider, how important are Smoore’s investments in R&D?

    Eve Wang: Centered on Smoore’s mission of atomization makes life better, we have a long-term approach to everything we do and believe that continuous technological innovation is the only approach to develop the atomization industry. Last year, Smoore invested £160 million ($199.5 million) in R&D, which accounted for 11.3 percent of the total revenue in 2022. This investment has resulted in 2,254 new patent applications worldwide, including 1,125 invention patents.

    Our commitment to continuous technological advancement is best shown by the fact that we employ 1,500 R&D personnel, which accounts for more than 40 percent of our entire nonproduction workforce.

    As a young and developing industry, constant R&D in both technology and manufacturing is vital to drive growth and ensure the highest quality standards. Our professional testing facilities feature more than 700 different types of testing equipment, valued at over £23 million, and we have many partnerships with leading research institutes and analysis laboratories to complement our already comprehensive testing capabilities. We have developed the world’s first fully automation pods production line, and our ceramic coil disposable automation line is not only the world’s fastest but also allows our products manufactured by FEELM to achieve a first pass yield of over 99.5 percent.

    Looking toward the future, Smoore is exploring how to apply vape atomization technology within the healthcare sector, and our dedication to cutting-edge research and development, regulatory compliance and superior consumer experience supports our commitment to the longevity and sustainable growth of our business.

    Is Smoore seeking to invest beyond the vaping industry?

    We keep exploring the boundaries of innovation and the application of atomization technology in new application scenarios, such as medicinal and healthcare sectors. For example, last year in China we registered a ventilator in combination with an atomization drug delivery device and successfully obtained the production license for this technology.

    We have also set up a team in the United States which has developed two drug delivery devices targeting asthma and chronic obstructive pulmonary disease and started the development of relevant medicinal preparations.

    How do you see the vapor industry developing, and what will be the biggest growth areas in terms of technology and geography?

    According to a report by Frost and Sullivan, the global retail market for e-vaporization is expected to reach $122.2 billion by 2027. It is expected that in the long run, companies that prioritize regulatory compliance and harm reduction while also focusing on consumer experience will emerge as the ultimate winners.

    However, as an emerging industry aimed at assisting smokers toward a smoke-free society, e-cigarettes are still in their infancy and face a range of challenges which makes it crucial for all stakeholders in the industry to collectively provide the best possible harm reduction solutions for current adult smokers.

    Therefore, we have developed and launched a new 2 mL e-liquid compliant disposable solution to provide 800 puffs with the innovative technology FEELM Max, where conventional products typically provide around 600 puffs.

    How is the FEELM Max technology different from that used in conventional products?

    As the world’s first ceramic coil disposable solution, FEELM Max benefits from a cotton-free design that, with a compliant e-liquid volume of 2 mL, can provide 800 puffs whilst current solutions offer 600 puffs. This is a significant step toward setting a new industry compliant benchmark for 2 mL.

    In addition to more puffs, this innovative heating technology is designed to bring cleanness and silkiness, ensuring a satisfying experience for consumers. Our constant power technology provides a vapor and taste consistency, and together with a transparent e-liquid tank design offers an enhanced consumer experience.

    The ceramic coil is like an electric car, symbolizing a more advanced technology. Several major brands have already adopted our new technology, recognizing that differentiation is key in a competitive market. We are committed to providing superior vaping experiences that meet the evolving needs of consumers around the world.

    What is the largest market for Smoore and its subsidiary’s products?

    In 2022, Smoore’s global enterprise customer business revenue was £1.22 billion, with the U.S. market ranking first, accounting for 35.4 percent. The revenue share of Europe and other markets increased from 24.1 percent in 2021 to 43.6 percent in 2022, up by 19.5 percentage points. Smoore will continue to provide technology solutions and products worldwide, all tailored to fully comply with all local regulations.

    What are Smoore’s concerns about the growth of noncompliant products in the marketplace?

    We believe that effective regulation is vital for sustainable growth and that proportionate regulation can support the industry’s evolution.

    However, the presence of noncompliant or counterfeit products entering the U.K. market is a significant concern for us. These products not only pose potential health risks to consumers but also bring negative effects on the long-term development of the vaping industry. These illicit products can discourage innovation and deter potential investments in research and development, hindering the industry’s ability to evolve and improve.

    Like any industry, there are always those who operate illicitly. However, it is vital that the responsible majority within our sector, together with government, regulators, enforcement bodies, trade associations and partners, collaborate on initiatives and share intelligence to eradicate illegal and noncompliant vapes. This collective effort is necessary to ensure that the sector’s reputation is not only maintained but also improved.

    We believe in maintaining the very highest product standards whilst also being fully compliant in all local markets in which we operate. That’s why we have developed and launched the 800-puff compliant disposable vape: FEELM Max. FEELM Max represents a commitment to both technological innovation and regulatory compliance, moving the vaping industry forward in a responsible and sustainable way.

    Eve Wang, VP of Smoore

    Many vapor products that have been authorized for marketing in the U.S. were developed by Smoore. What is the secret behind Smoore’s high share of Food and Drug Administration marketing orders?

    Smoore is always committed to full regulatory compliance and product quality. In 2022, out of over 6.7 million e-cigarette product listing applications, the FDA only approved eight from JTI, nine from R.J. Reynolds Tobacco and six from Njoy. Smoore, as the atomization technology manufacturer, has aided the most clients in the ENDS [electronic nicotine-delivery system] category to pass the PMTA [premarket tobacco product application] process.

    Last September, Smoore had the distinction of being invited to an industry meeting convened by the commissioner and director of the Center for Tobacco Products. We actively engaged in explorations and discussions regarding the future of a more compliant and sustainable vaping industry.

    Smoore’s achievements stem from the long-term focus on the improvement of atomization technology and the commitment to innovation, compliance and product safety; we always deliver user-centric and user-friendly technologies and products to clients, consumers and industry.

    As the FDA commented when approving one of the closed-system pod vaping products: “It met the standard because, in several key considerations, chemical testing is sufficient to determine that the levels of harmful and potentially harmful constituents in the aerosol of these products are lower than those in the smoke from combusted cigarettes.”

    What is Smoore/FEELM’s strategy for the disposable market?

    The disposable vape has been a widely accepted product in the e-cigarette market. Even as far back as 2018, when closed-system vapes dominated the industry with a 72 percent market share, it was predicted that disposables would account for more than 70 percent of the closed-system market over the next five years.

    However, such rapid growth inevitably leads to challenges, and the market has seen a proliferation of noncompliant products and counterfeits, coupled with problems such as the illegal overfilling of e-liquids and the quality issues from the black market, as reported by the BBC. These issues have sounded alarm bells across society, calling for superior, compliant and healthier solutions.

    How will Smoore confront the challenges associated with disposable products, such as environmental concerns?

    As the first Chinese e-cigarette company to be included in the Dow Jones Sustainability Index, Smoore aims to minimize any environmental impact from our operations and products as much as possible.

    In May 2022, we officially launched our carbon neutrality plan, setting a net-zero target by 2050. We will continue to increase the use of renewable energy in our operations, aiming for 50 percent energy consumption from renewable sources by 2030.

    Whenever I come across a discarded disposable vape on the ground, I will pick it up and bring it back to the company, where my colleagues can professionally process and recycle it. But more needs to be done to encourage active participation by consumers in recycling their vapes. Therefore, we have launched the industry’s first end-to-end whole-chain recycling scheme, including manufacturers, brands, retailers, the Royal Mail and waste management specialists, Waste Experts.

    Working closely with our clients, we have created a household collection service whereby consumers who return 10 or more old disposable vapes for recycling will receive a free disposable product incorporating our latest technology as a reward.

    What do you consider to be Smoore’s greatest industry innovations?

    The cotton coil is widely adopted within the vaping industry, and there are many challenges that affect the consumer experience.

    Smoore drew inspiration from traditional Chinese ceramic making to develop the ceramic technology. We discovered that, compared to the cotton coil, the ceramic coil has advantages such as high thermal efficiency, leakage prevention and the ability for planned automated production as well as delivering strong taste consistency.

    Therefore, in 2014, Smoore initiated research into ceramic heating technology, and in 2016, Smoore’s ceramic coil technology brand FEELM was officially launched in the market, aiming to “feel the moment of vaping” and representing our long-term commitment to vaping sensory and technology. Today, FEELM has already become a very well-recognized tech brand by the industry, especially for ceramic coil technology. Since 2018, we have shipped over 3.5 billion pod products worldwide, and we cover more than 50 different countries and regions.

    We remain devoted to our mission of improving public health through the advancement of atomization technology.

    What are the greatest challenges facing the global e-cigarette industry, and how is Smoore helping solve those challenges?

    Smoore recently commissioned a survey, which was conducted by One Poll, among 2,000 adult smokers. The results revealed that 42 percent of respondents had little or no trust in e-cigarettes. Meanwhile, nearly two-thirds (62 percent) believed that e-cigarettes were more harmful or at least as harmful as traditional cigarettes whereas evidence from the Office for Health Improvement and Disparities highlights that e-cigarettes are at least 95 percent less harmful than smoking.

    That’s why we have established an independent panel of experts in science, smoking cessation and compliance to look at creating a new rating system that will allow adult smokers and vapers to make informed decisions about their choice of vapes based on their harm reduction profile.

    We are committed to innovating alternatives to traditional smoking, to reducing harm and to benefit public health. We strongly believe in the potential of e-cigarettes to provide a viable and less harmful alternative for smokers who struggle to quit.

    Smoore hopes to fulfill our mission: Atomization makes life better—better for our clients and consumers. We aim to achieve this by providing better technological solutions and products in the future in novel tobacco, medicinal and healthcare fields.

  • Vaporesso Showcases Latest Products at Vapexpo France

    Vaporesso Showcases Latest Products at Vapexpo France

     The world’s largest open-system vaping manufacturer, Vaporesso, brought to the forefront its latest lineup of products during Vapexpo France 2023, held from April 16-17 at the Lyon Convention Centre.

    The company highlighted its XROS series, the Luxe X series and the ECO series. Vaporesso also had the official release of its latest 80W pod mod the Luxe XR Max, which joins the other high-quality products in the Luxe X family.

    With the goal of enhancing efficiency, the new Luxe XR Max adopts a super high-density battery and comes in a smaller size compared to other 80W pod devices. Despite its smaller size, the XR Max carries a 40 percent larger battery capacity, resulting in a longer battery life and successfully addressing the issue of imbalance between size and battery life.

    “Powered by Vaporesso’s exclusive Corx Heating Tech, the Luxe XR Max offers a smooth and flavorful user experience with its long-lasting taste restoration rate,” according to a release. “The new device also comes with a higher vaporization efficiency ratio to provide consistently sheer flavor accuracy and extends the coil lifespan by 50 percent.”

    Vaporesso also unveiled the ECO series, a new range of devices for disposable vaping users seeking a more eco-friendly and economic option. Available in June, the ECO series features refillable pods, long-lasting battery life, and eco-friendly packaging.

    “They are also safer and cleaner than disposables as they do not produce any substances from long-term liquid immersion or leakage during transport,” the release states. “With the ECO series, Vaporesso aims to make it easy for more disposable vaping users to ‘GO ECO, GO GREEN.’”